Ningbo Beilun Haiyu Automotive Lamp Co., Ltd. Supplier Evaluation

Executive Summary

Ningbo Beilun Haiyu Automotive Lamp Co., Ltd. is a China-based automotive lighting supplier located in Zhejiang, with a reported factory area of 9,100+ sqm and 70+ staff. The company appears to have a relatively established operational base and is listed as a verified supplier. Its platform profile is strong, supported by 19 years as a Gold Supplier, Trade Assurance availability, and service/quality labels including Finished Product Inspection, ODM service, Full Customization, and Minor Customization.

However, recent business performance is weak based on the provided data: only 2 orders and CN¥20.2K+ transaction value over the past six months, with a store rating of 3.4 and only 3 reviews. Delivery performance is strong, with a 100.0% on-time shipment rate. Overall, this supplier may be suitable for buyers seeking automotive LED lighting products with customization needs, but buyers should carefully validate quality consistency, commercial activity, and sample performance before scaling orders.

Detailed Analysis

1. Company Strength

Basis:
- Factory location: Zhejiang, China
- Factory area: 9,100+ sqm
- Employees: 70+ staff
- Verified supplier: True

Elaboration:
The supplier has a measurable factory footprint and a staff base that indicates an operating manufacturing organization rather than a small trading-only setup. A 9,100+ sqm facility suggests a moderate production space, while 70+ employees provides evidence of basic production and operational staffing capacity. The verified supplier status adds credibility to the company profile, although no additional factory audit details or specific production capacity figures were provided.

Scoring Rationale:
The company does not show evidence of a very large-scale supply chain, as the staff size is moderate and no detailed capacity data is available. However, the factory area, employee count, and verified supplier status support a conclusion that it has stable basic manufacturing capability. This fits the “medium stable factory” range rather than the highest tier.

Final Score: 16 / 20

2. Platform & Compliance Credibility

Basis:
- Gold Supplier: True
- Gold Supplier duration: 19 years
- Trade Assurance: True
- Certification / industry labels: Finished Product Inspection, ODM service available, Full Customization, Minor Customization
- Verified supplier: True

Elaboration:
The supplier has a long-standing presence, with 19 years as a Gold Supplier. This is a strong platform credibility indicator. Trade Assurance support improves transaction security for buyers, while the listed service and quality labels show that the supplier’s platform profile contains several relevant credibility markers. The presence of Finished Product Inspection is particularly useful from a procurement risk-control perspective.

Scoring Rationale:
The supplier has a complete and mature platform credibility profile: long Gold Supplier history, Trade Assurance, verified supplier status, and multiple service/inspection labels. Based strictly on the provided data, this places the supplier in the highest scoring range for platform and compliance credibility.

Final Score: 19 / 20

3. Business Performance

Basis:
- Orders in past 6 months: 2
- Transaction value in past 6 months: CN¥20.2K+
- Store rating: 3.4
- Number of reviews: 3

Elaboration:
Recent transaction data indicates limited commercial activity on the platform. Two orders over six months and CN¥20.2K+ transaction value represent a low recent order volume and relatively small transaction scale. The store rating of 3.4 is not strong, and the review base of 3 is too limited to provide robust customer validation.

Scoring Rationale:
Although there is some transaction record, the available business performance data is weak. Low order count, low review volume, modest transaction value, and a 3.4 store rating all reduce confidence in current commercial traction. The supplier therefore falls below the “low transaction scale” range and closer to “insufficient commercial validation.”

Final Score: 8 / 20

4. Service Capability

Basis:
- Communication response time: ≤10h
- Full Customization: Listed
- Minor Customization: Listed
- ODM service available: Listed

Elaboration:
The supplier shows customization capability through Full Customization, Minor Customization, and ODM service labels. This is positive for buyers requiring product adaptation or customized automotive lighting solutions. However, the response time of ≤10h is acceptable but not fast enough to meet the strongest service-performance benchmark of one hour or less.

Scoring Rationale:
The customization indicators are strong, but the communication response time prevents the supplier from receiving a top service score. The data supports a conclusion of functional service capability with customization options, but not premium responsiveness.

Final Score: 7 / 10

5. Delivery Performance

Basis:
- On-time shipment rate: 100.0%

Elaboration:
The supplier reports a 100.0% on-time shipment rate, which is the strongest delivery-performance indicator in the provided dataset. This suggests reliable fulfillment against committed shipment timelines based on available platform data.

Scoring Rationale:
The scoring rule assigns 9–10 points for on-time shipment rates above 90%. Since the supplier’s reported rate is 100.0%, it qualifies for the maximum score in this dimension. However, the low recent order count should still be considered when interpreting the strength of this metric.

Final Score: 10 / 10

6. Quality & Customer Feedback

Basis:
- Store rating: 3.4
- Reviews: 3
- Finished Product Inspection: Listed
- Verified supplier: True
- Factory Verification: Insufficient Data

Elaboration:
The supplier has a Finished Product Inspection label, which is a positive quality-control indicator. Verified supplier status also supports baseline credibility. However, customer feedback is weak: the store rating is only 3.4 and the number of reviews is very limited at 3. This means the available customer feedback is not sufficient to strongly validate product consistency or buyer satisfaction.

Scoring Rationale:
The supplier has some quality assurance indicators, especially Finished Product Inspection, but the low rating and very small review base limit confidence. Factory Verification is not specifically provided, so it must be marked as Insufficient Data. Overall, the supplier fits the “general rating or limited reviews” range rather than a high-confidence quality profile.

Final Score: 12 / 20

Total Score

72 / 100

Procurement Recommendation

Cooperation is conditionally recommended, especially for buyers sourcing automotive LED lighting products who need customization options and prefer suppliers with long platform history and Trade Assurance support.

This supplier is more suitable for: - Buyers seeking automotive lamp or truck/trailer LED lighting products - Buyers requiring ODM, full customization, or minor customization - Buyers willing to start with samples or small trial orders before scaling - Buyers who value Trade Assurance and long-term platform presence

Main risks: - Low recent order volume: only 2 orders in the past six months - Limited commercial validation: CN¥20.2K+ recent transaction value - Weak customer feedback base: 3.4 rating with only 3 reviews - Factory Verification details: Insufficient Data

Growth potential exists due to the supplier’s factory scale, 19-year Gold Supplier history, customization labels, Finished Product Inspection label, and 100.0% on-time shipment rate. However, procurement teams should verify samples, request inspection records, clarify production capacity, and use Trade Assurance before placing larger orders.