Shandong Chengyang International Trade Co., Ltd. Supplier Evaluation

Executive Summary

Shandong Chengyang International Trade Co., Ltd. is a China-based supplier located in Shandong, focused on wooden and velvet jewelry boxes, ring boxes, and jewelry display products. Based on the provided data, the supplier has an 8,700+㎡ factory area, 30+ staff, and verified supplier status, indicating basic-to-medium production capability rather than a large-scale manufacturing base. Its credibility is supported by 2 years as a Gold Supplier, Trade Assurance availability, and platform tags including Finished Product Inspection and Full Customization. Commercially, the supplier shows moderate market validation with 90+ orders and CN¥405.6K+ transaction value over the past six months, though the review base remains limited at 10+ reviews. The supplier appears suitable for small to medium buyers seeking customized jewelry packaging or display products with moderate MOQ requirements. Key risks include limited employee scale, relatively short Gold Supplier history, modest review volume, and an on-time delivery rate of 81.7%.

Detailed Analysis

1. Company Strength

• Basis: Factory area of 8,700+㎡, 30+ staff, verified supplier status marked as True.
• Elaboration: The factory area suggests the supplier has a physical production or operational base of meaningful size. However, the employee count of 30+ indicates a relatively lean workforce, which limits evidence of large-scale production depth. Verified supplier status provides a positive credibility signal but does not by itself confirm advanced factory certification or high-volume manufacturing capacity.
• Scoring Rationale: The supplier fits better into the medium or lower-medium factory category. The facility size is solid, but the staff count is not large enough to support a high score under large-scale stable supply chain standards. Verification helps reduce risk, but available data does not show additional factory certifications.
• Final Score: 14 / 20

2. Platform & Compliance Credibility

• Basis: Gold Supplier: True; Gold Supplier duration: 2 years; Trade Assurance: True; tags include Low MOQ for customization, Finished Product Inspection, and Full Customization.
• Elaboration: The supplier has the main platform trust indicators, including Gold Supplier status and Trade Assurance support. The certification and service tags are relevant to procurement risk control, especially Finished Product Inspection and customization-related labels. However, the Gold Supplier history is relatively short at 2 years.
• Scoring Rationale: The supplier has core platform credibility elements in place, but the short Gold Supplier duration prevents it from being classified as a long-term highly proven supplier. Compliance credibility is good, but not yet at the strongest level.
• Final Score: 16 / 20

3. Business Performance

• Basis: 90+ orders in the past six months; CN¥405.6K+ transaction value; store rating of 4.6; 10+ reviews.
• Elaboration: The order count and transaction value show active commercial performance and some recent buyer demand. A 4.6 rating is positive, but the review count is still limited, which reduces the strength of customer validation. The available transaction data supports moderate business activity rather than high-volume marketplace dominance.
• Scoring Rationale: The supplier demonstrates stable mid-level transaction performance. However, the relatively small number of reviews limits confidence in long-term buyer satisfaction and repeatability across a wider customer base.
• Final Score: 15 / 20

4. Service Capability

• Basis: Communication response time ≤2h; Full Customization tag available.
• Elaboration: A response time within two hours indicates acceptable communication efficiency for sourcing and order negotiation. Full Customization suggests the supplier can support customized product requirements, which is important for jewelry packaging and display products. No additional data is provided on design support, sampling speed, or dedicated account service.
• Scoring Rationale: Service capability appears solid because response time is reasonably fast and customization is supported. Since the response time is not confirmed as ≤1h, it does not reach the top scoring band.
• Final Score: 8 / 10

5. Delivery Performance

• Basis: On-time delivery rate: 81.7%.
• Elaboration: The supplier’s delivery performance falls within the 80–89% range. This indicates acceptable but not excellent fulfillment reliability. Buyers with strict launch schedules or time-sensitive retail programs should monitor production timelines and shipping commitments closely.
• Scoring Rationale: According to the scoring rule, an on-time delivery rate between 80% and 89% corresponds to 7–8 points. Given the rate is closer to the lower-middle of this band, a conservative score is appropriate.
• Final Score: 7 / 10

6. Quality & Customer Feedback

• Basis: Store rating of 4.6; 10+ reviews; Finished Product Inspection tag; verified supplier status marked as True.
• Elaboration: The 4.6 rating indicates generally positive customer feedback. Finished Product Inspection is a useful quality-control signal, and verified supplier status adds credibility. However, the limited review count means the customer feedback sample size is still small, making the quality track record less statistically robust.
• Scoring Rationale: The supplier has good quality indicators, including inspection support and a positive rating. The main limitation is the small number of reviews, which prevents a higher score associated with large-scale, highly validated customer feedback.
• Final Score: 16 / 20

Total Score

• Company Strength: 14 / 20
• Platform & Compliance Credibility: 16 / 20
• Business Performance: 15 / 20
• Service Capability: 8 / 10
• Delivery Performance: 7 / 10
• Quality & Customer Feedback: 16 / 20

Total Score: 76 / 100

Procurement Recommendation

Cooperation is recommended with controlled order scale and clear delivery management. This supplier is suitable for small to medium buyers sourcing customized jewelry boxes, wooden ring boxes, and jewelry display products, especially where moderate MOQ and customization are important. Key risks include a limited workforce size, only 2 years of Gold Supplier history, a small review base, and an 81.7% on-time delivery rate. Growth potential exists due to active recent transactions, Trade Assurance support, customization capability, and Finished Product Inspection, but buyers should begin with trial orders and confirm quality, lead time, and packaging specifications before scaling procurement.