Dongying Isure Marine Co., Ltd. Supplier Evaluation

Executive Summary

DONGYING ISURE MARINE CO., LTD. is a China-based marine product supplier located in Shandong, with a reported factory area of 5,000+ m² and 30+ staff. The company is presented as a verified supplier and has strong platform credibility, including 14 years as a Gold Supplier, Trade Assurance support, Finished Product Inspection, ODM service availability, warranty availability, and minor customization. Its recent business performance is commercially active, with 300+ orders and CN¥743.7K+ transaction value over the past six months, supported by a 4.6 store rating and 100+ reviews. The supplier appears suitable for buyers seeking marine-related products in relatively low MOQ formats, including small-batch procurement and trial orders. Key strengths are platform credibility, delivery reliability, and verified transaction activity. Main limitations are the relatively small employee scale and incomplete service data, especially the absence of explicit full customization capability.

Detailed Analysis

1. Company Strength

Basis
- Factory location: Shandong, China
- Factory area: 5,000+ m²
- Staff size: 30+ staff
- Verified supplier: True

Elaboration
The supplier has a physical factory footprint of more than 5,000 m², which indicates a defined production or operational base rather than a purely trading-oriented profile. The employee count of 30+ suggests a small-to-medium operating team. The verified supplier status adds credibility to the existence and basic operational legitimacy of the company.

Scoring Rationale
The company demonstrates basic and stable production capability through its factory area and verification status. However, the staff size is relatively limited, and the provided data does not include production lines, annual capacity, machinery, export volume, or factory audit details. Therefore, it should not be classified as a large-scale supply chain operation, but it is stronger than a minimally documented small supplier.

Final Score: 15 / 20

2. Platform & Compliance Credibility

Basis
- Gold Supplier: True
- Gold Supplier duration: 14 years
- Trade Assurance: True
- Verification status: Verified supplier
- Certification / industry tags: Warranty available, Finished Product Inspection, ODM service available, Minor customization

Elaboration
The supplier has a long operating history with 14 years as a Gold Supplier, which is a strong platform credibility indicator. Trade Assurance provides additional transaction protection for buyers. The presence of Finished Product Inspection and warranty availability strengthens the compliance and buyer-protection profile. ODM service and minor customization also indicate platform-recognized service capabilities.

Scoring Rationale
This is one of the supplier’s strongest dimensions. A 14-year Gold Supplier history, Trade Assurance, and verified supplier status form a relatively complete platform credibility structure. The listed tags are also commercially relevant. However, the data does not mention specific third-party management system certifications, product certifications, or detailed factory audit reports, so the score should remain slightly below the maximum.

Final Score: 19 / 20

3. Business Performance

Basis
- Orders in the past 6 months: 300+
- Transaction value in the past 6 months: CN¥743.7K+
- Store rating: 4.6
- Number of reviews: 100+

Elaboration
The supplier shows active recent trading performance, with more than 300 orders in six months. The transaction value of CN¥743.7K+ indicates meaningful but not extremely high commercial volume. A 4.6 rating with 100+ reviews suggests that the supplier has a measurable customer feedback base rather than limited or unverified sales activity.

Scoring Rationale
The supplier has solid transaction evidence and a reasonable review base. The order count is strong, while the transaction amount is moderate relative to the number of orders, which may reflect smaller-ticket or mixed-value purchases. The 4.6 rating is positive but not outstanding. Overall, this supports a stable medium-level business performance score rather than a top-tier score.

Final Score: 16 / 20

4. Service Capability

Basis
- Communication response time: ≤2h
- ODM service available
- Minor customization
- Full Customization: Insufficient Data

Elaboration
The supplier provides a response time of no more than two hours, which indicates acceptable communication efficiency for online sourcing. The available tags show ODM service and minor customization, supporting some level of customization capability. However, the provided data does not confirm Full Customization.

Scoring Rationale
The response time is good, although it does not meet the strongest benchmark of ≤1 hour. The supplier has customization-related capability through ODM service and minor customization, but the absence of explicit Full Customization limits the score. This makes the service capability suitable for standard procurement, ODM-supported projects, and minor adaptations, but less proven for complex custom development.

Final Score: 7 / 10

5. Delivery Performance

Basis
- On-time dispatch rate: 98.0%

Elaboration
The supplier reports a 98.0% on-time dispatch rate, which is a strong delivery performance indicator. This suggests that most orders are shipped within the expected dispatch timeline on the platform.

Scoring Rationale
According to the scoring framework, an on-time dispatch rate above 90% qualifies for the 9–10 point range. At 98.0%, the supplier demonstrates strong fulfillment reliability. Since this is the only delivery-related data provided and no additional logistics dispute or lead-time data is available, a high but not automatically perfect score is appropriate.

Final Score: 9 / 10

6. Quality & Customer Feedback

Basis
- Store rating: 4.6
- Reviews: 100+
- Finished Product Inspection: Available
- Verified supplier / Factory Verification: True

Elaboration
The supplier has a 4.6 store rating and more than 100 reviews, providing a meaningful quality feedback base. Finished Product Inspection indicates that inspection is available before shipment or completion, which supports basic product quality control. Verified supplier status further strengthens the quality assurance profile from a platform credibility perspective.

Scoring Rationale
The supplier has good customer feedback and documented quality-related platform tags. However, the rating is not exceptionally high, and the available data does not include defect rates, return rates, product-specific certifications, inspection standards, or third-party quality reports. Therefore, the supplier deserves a solid score but not the highest quality tier.

Final Score: 16 / 20

Total Score

82 / 100

Procurement Recommendation

Cooperation is recommended with controlled procurement scope. DONGYING ISURE MARINE CO., LTD. is suitable for buyers seeking marine-related products, small-batch orders, trial purchases, ODM-supported sourcing, and suppliers with strong platform credibility. The company’s main strengths are its 14-year Gold Supplier history, Trade Assurance support, verified supplier status, 98.0% on-time dispatch rate, and active recent transaction record.

Primary risks include limited disclosed staff scale, lack of detailed production capacity data, absence of confirmed Full Customization capability, and insufficient information on product-specific certifications or third-party quality systems. Buyers should verify technical specifications, inspection standards, warranty terms, and customization scope before placing larger or customized orders.

Overall, the supplier shows good growth potential as a reliable platform-verified marine product supplier with stable delivery and moderate commercial traction, but it should be further qualified before high-volume or technically complex procurement.