Cixi Beilian Electrical Appliance Co., Ltd. Supplier Evaluation

Executive Summary

Cixi Beilian Electrical Appliance Co., Ltd. is a China-based supplier located in Zhejiang, with a reported factory area of over 38,000 m² and more than 300 staff. The company appears to focus on air purifier products, including portable HEPA, UV, smart desktop, and commercial air purifier models, with MOQs ranging from 50 to 100 pieces. Its platform profile shows strong credibility indicators, including 10 years as a Gold Supplier, Trade Assurance support, verified supplier status, and listed operational tags such as response time ≤6h and 100.0% on-time delivery. From a procurement perspective, the supplier demonstrates solid manufacturing scale and strong platform trust signals. However, business performance data is relatively limited, with only 6 orders and CN¥40.5K+ transaction value in the past six months, no available store rating, and 0 reviews. This supplier may be suitable for buyers seeking mid-to-large-scale air purifier sourcing with platform-backed transaction protection, while customer feedback validation remains insufficient.

Detailed Analysis

1. Company Strength

Basis
- Factory area: 38,000+ m²
- Employees: 300+ staff
- Verified supplier: True
- Factory province: Zhejiang, China

Elaboration
The supplier reports a sizeable factory footprint and workforce, indicating an established production base rather than a small trading or workshop-level operation. A factory area above 38,000 m² and a workforce of more than 300 employees suggest capacity to support structured production, warehousing, assembly, or related operational functions. The verified supplier status further strengthens the credibility of the company’s physical and operational presence.

Scoring Rationale
The company shows characteristics of a stable medium-to-large manufacturing supplier. The reported facility size and staff count are strong indicators of production capability, and verified supplier status adds confidence. However, the provided data does not include detailed production lines, annual capacity, equipment lists, or factory audit certificates beyond the verification flag, so a perfect score is not justified.

Final Score
18 / 20

2. Platform & Compliance Credibility

Basis
- Gold Supplier: True
- Gold Supplier duration: 10 years
- Trade Assurance: True
- Verification status: True
- Certification / platform tags: Response time ≤6h; On-time delivery 100.0%

Elaboration
The supplier has a long-standing presence with 10 years as a Gold Supplier, which is a meaningful platform credibility indicator. Trade Assurance support provides buyers with a platform-backed transaction mechanism, while supplier verification improves confidence in the legitimacy of the company profile. The available tags also show operational transparency around response speed and delivery reliability.

Scoring Rationale
This dimension is one of the supplier’s strongest areas. A 10-year Gold Supplier record, Trade Assurance support, and verified supplier status together represent a complete and mature platform credibility profile. The only limitation is that no specific third-party product certifications, factory audit reports, or compliance certificates are provided in the supplied data.

Final Score
19 / 20

3. Business Performance

Basis
- Orders in past 6 months: 6
- Transaction value in past 6 months: CN¥40.5K+
- Store rating: Insufficient Data
- Review count: 0

Elaboration
The supplier has recorded recent transaction activity, but the scale is relatively limited based on the available data. Six orders and CN¥40.5K+ in transaction value over six months indicate some commercial validation, but not enough to demonstrate high-volume marketplace performance. The absence of store rating data and the presence of 0 reviews significantly reduce visibility into buyer satisfaction and transaction consistency.

Scoring Rationale
The supplier shows active but modest recent business performance. The transaction amount and order count confirm that the store is not inactive, but the lack of reviews and unavailable rating data weaken commercial validation. This supports a score in the lower-middle range rather than a high-performance rating.

Final Score
11 / 20

4. Service Capability

Basis
- Communication response time: ≤6h
- Platform tag: Response time ≤6h
- Full Customization: Insufficient Data

Elaboration
The supplier’s reported response time of ≤6 hours indicates acceptable communication efficiency for international sourcing. This is not the fastest response tier, but it is still commercially workable for RFQs, sampling discussions, and order follow-up. However, there is no data confirming Full Customization capability, OEM/ODM services, design support, packaging customization, or engineering assistance.

Scoring Rationale
Service capability appears adequate but not strongly differentiated. The response time is reasonable, but the absence of customization-related data prevents a higher score. Since the criteria give stronger scores to suppliers with ≤1 hour response and strong customization support, this supplier fits the normal-response and insufficient-customization-data range.

Final Score
7 / 10

5. Delivery Performance

Basis
- On-time delivery rate: 100.0%

Elaboration
The supplier reports a 100.0% on-time delivery rate, which is the strongest delivery indicator available in the provided dataset. This suggests reliable fulfillment performance on recorded platform transactions. For procurement teams, this is a positive signal, especially when evaluating suppliers for repeat orders or time-sensitive replenishment.

Scoring Rationale
According to the scoring framework, an on-time delivery rate above 90% qualifies for 9–10 points. Since the reported rate is 100.0%, the supplier merits the maximum score in this category. The only caveat is that the underlying transaction volume is limited, with only 6 orders in the past six months.

Final Score
10 / 10

6. Quality & Customer Feedback

Basis
- Store rating: Insufficient Data
- Review count: 0
- Finished Product Inspection: Insufficient Data
- Factory Verification: True

Elaboration
The supplier benefits from verified supplier status, which provides some baseline confidence in company legitimacy and operational presence. However, quality and customer feedback data is weak. There are no customer reviews, no store rating, and no provided information confirming Finished Product Inspection or other quality assurance systems. This creates uncertainty around product consistency, defect control, and post-delivery buyer satisfaction.

Scoring Rationale
Although factory verification is a positive quality-related signal, the lack of buyer reviews, missing rating data, and absence of confirmed inspection systems limit confidence. The supplier cannot be assessed as having a complete quality feedback profile based on the available information. Therefore, the score remains in the lower-middle range.

Final Score
11 / 20

Total Score

76 / 100

Procurement Recommendation

Cooperation is conditionally recommended. Cixi Beilian Electrical Appliance Co., Ltd. shows strong supplier fundamentals, including large reported factory scale, 300+ staff, 10 years as an Gold Supplier, Trade Assurance support, verified supplier status, and 100.0% on-time delivery. It may be suitable for buyers seeking air purifier sourcing from a platform-verified Chinese manufacturer with moderate MOQ requirements.

The main risks are limited recent transaction volume, 0 reviews, missing store rating, and insufficient data on Finished Product Inspection, customization capability, product certifications, and quality control systems. Buyers should request factory audit documents, product compliance certificates, inspection procedures, sample validation, and references from previous orders before placing larger-volume purchases.

The supplier’s growth potential is supported by its manufacturing scale and strong platform credibility, but stronger customer feedback and quality documentation would be needed to support higher-confidence procurement decisions.