Cixi Utrust Electric Appliance Co., Ltd. Supplier Evaluation

Executive Summary

Cixi Utrust Electric Appliance Co., Ltd. is a China-based supplier located in Zhejiang, with a reported factory area of 5,700+㎡ and 110+ staff. Based on the provided product data, the company supplies electric hot air and hair styling appliance products, including 5-in-1 hot air brushes, AC motor models, high-speed brushless products, and multi-function electric hair appliances. The supplier shows a relatively solid platform credibility profile, supported by 12 years as an Gold Supplier, Trade Assurance availability, verified supplier status, and a reported 100.0% on-time delivery rate. However, its recent commercial performance appears limited, with only 9 orders and CN¥6K+ transaction value over the past six months. Customer feedback is also weakly evidenced, with a 3.5 store rating and only 3 reviews. This supplier may be suitable for buyers seeking medium-scale factory capacity and platform-backed sourcing, but risk control is required for quality validation and order performance verification.

Detailed Analysis

1. Company Strength

Basis:
- Factory area: 5,700+㎡
- Employees: 110+ staff
- Verified supplier: True
- Location: Zhejiang, China

Elaboration:
The supplier demonstrates a moderate physical production base, with a factory size above 5,700㎡ and more than 110 employees. These figures suggest the company is not a small trading-only operation based on the provided data. The verified supplier status also adds support to its operational credibility.

Scoring Rationale:
The company has sufficient factory scale and staffing to support regular production, especially for standardized appliance products. However, the data does not indicate very large-scale capacity, advanced production lines, annual output, or detailed factory certifications beyond verified supplier status. Therefore, it fits the profile of a medium-sized stable factory rather than a large-scale supply chain leader.

Final Score: 16 / 20

2. Platform & Compliance Credibility

Basis:
- Gold Supplier: True
- Gold Supplier duration: 12 years
- Trade Assurance: True
- Tags: “Response time ≤2h”, “On-time delivery 100.0%”
- Verified supplier: True

Elaboration:
The supplier has a long platform history, with 12 years as a Gold Supplier. Trade Assurance availability provides transaction protection, while verified supplier status strengthens basic compliance credibility. The listed platform tags also indicate measurable service and delivery performance.

Scoring Rationale:
A 12-year Gold Supplier record, Trade Assurance, and verification together form a strong platform credibility base. The score is not full because the provided data does not include detailed third-party factory audit reports, product compliance certifications, or complete certification labels beyond the listed platform tags.

Final Score: 18 / 20

3. Business Performance

Basis:
- Orders in past 6 months: 9
- Transaction amount in past 6 months: CN¥6K+
- Store rating: 3.5
- Reviews: 3

Elaboration:
The recent transaction record is relatively limited. Nine orders over six months and CN¥6K+ transaction value indicate some platform activity, but the scale is low. The store rating of 3.5 and only 3 reviews provide limited customer validation.

Scoring Rationale:
The supplier has evidence of actual transactions, but the order volume, transaction value, rating, and review count do not support a strong business performance profile. The low number of reviews makes it difficult to confirm stable buyer satisfaction at scale.

Final Score: 10 / 20

4. Service Capability

Basis:
- Communication response time: ≤2h
- Full Customization: Insufficient Data

Elaboration:
The supplier’s response time of within two hours indicates acceptable communication efficiency. However, the data does not confirm whether the company supports Full Customization, OEM/ODM service, private labeling, packaging customization, or product development support.

Scoring Rationale:
The response speed is commercially acceptable, but it does not meet the highest benchmark of ≤1 hour. Since customization capability is not provided, the supplier should be rated as having basic service capability rather than strong service capability.

Final Score: 7 / 10

5. Delivery Performance

Basis:
- On-time delivery rate: 100.0%

Elaboration:
The reported on-time delivery rate is excellent. Based strictly on the provided data, the supplier has achieved full on-time delivery performance.

Scoring Rationale:
According to the scoring standard, an on-time delivery rate above 90% qualifies for 9–10 points. Since the reported figure is 100.0%, the supplier receives the maximum score in this dimension.

Final Score: 10 / 10

6. Quality & Customer Feedback

Basis:
- Store rating: 3.5
- Reviews: 3
- Verified supplier: True
- Finished Product Inspection: Insufficient Data
- Factory Verification: Verified supplier status provided, but detailed factory verification scope is Insufficient Data

Elaboration:
Quality-related evidence is limited. The supplier has verified supplier status, but the provided data does not confirm Finished Product Inspection, detailed quality control procedures, product certifications, defect rates, inspection standards, or factory audit details. Customer feedback is also limited due to the small review count.

Scoring Rationale:
The 3.5 rating and only 3 reviews provide weak customer feedback support. While verified supplier status is positive, the absence of Finished Product Inspection data and detailed quality assurance documentation prevents a higher score.

Final Score: 10 / 20

Total Score

Total Score: 71 / 100

Procurement Recommendation

Cooperation is conditionally recommended. Cixi Utrust Electric Appliance Co., Ltd. appears suitable for buyers seeking a medium-scale China-based supplier for electric hot air and hair styling appliance products, especially where Trade Assurance and verified supplier status are important. The main risks are limited recent transaction volume, low review count, a 3.5 store rating, and insufficient data on customization, Finished Product Inspection, and detailed quality systems. Its growth potential lies in its stable platform history, verified supplier status, moderate factory scale, and strong reported delivery performance. For procurement, buyers should request product certifications, QC documents, inspection reports, samples, and recent production references before placing larger orders.