Guangzhou Biying Cosmetics Co., Ltd. Supplier Evaluation

Supplier Evaluation Report: Guangzhou Biying Cosmetics Co., Ltd.

Executive Summary

Guangzhou Biying Cosmetics Co., Ltd. is a China-based cosmetics supplier located in Guangdong, with a reported factory area of 22,000+ m² and 150+ staff. The supplier shows a relatively solid manufacturing foundation, supported by verified supplier status, Gold Supplier membership for 6 years, Trade Assurance availability, Finished Product Inspection, and a strong on-time delivery rate of 97.9%. Its product listings focus on skincare-related items such as scar repair gel, skin whitening cream, moisturizing skincare products, and private label scar removal gel, with low MOQs ranging from 3 to 10 pieces.

Commercial performance is active, with 500+ orders and CN¥338K+ transaction value over the past six months. However, the store rating of 4.3 and 100+ reviews indicate acceptable but not premium-level customer feedback. This supplier appears suitable for buyers seeking low-MOQ skincare sourcing, private label trial orders, and moderate-volume procurement with platform-backed transaction protection.

Detailed Analysis

1. Company Strength

Final Score: 18 / 20

Basis

• Factory location: Guangdong, China
• Factory area: 22,000+ m²
• Staff size: 150+ staff
• Verified supplier: True

Elaboration

The supplier reports a sizable factory area of over 22,000 square meters and a workforce of more than 150 employees. This indicates a manufacturing operation beyond a small workshop scale and suggests the ability to support regular production activity. The presence of verified supplier status further strengthens the credibility of the company’s operational base.

However, the provided data does not include detailed annual output, production line quantity, equipment list, R&D team size, or capacity utilization. Therefore, while the company appears to have a strong physical and staffing foundation, the exact production scale cannot be fully quantified from the available information.

Scoring Rationale

A factory area of 22,000+ m² combined with 150+ employees represents a relatively strong manufacturing base in the cosmetics supply category. The verified supplier status also supports the reliability of the company profile. The score does not reach the absolute maximum because detailed production capacity, factory audit reports, and specific factory certifications beyond verification are not provided.

Final Score

18 / 20

2. Platform & Compliance Credibility

Final Score: 19 / 20

Basis

• Gold Supplier: True
• Gold Supplier duration: 6 years
• Trade Assurance: True
• Verification-related information: Verified supplier: True
• Certification / platform labels:
• Warranty available
• Finished product inspection
• On-time delivery 97.9%
• Response time ≤8h

Elaboration

The supplier has maintained Gold Supplier status for 6 years, which indicates a relatively established platform presence. Trade Assurance is available, giving buyers additional transaction protection through the platform. The company is also marked as a verified supplier, and the listed platform labels include warranty availability, finished product inspection, delivery performance, and response time information.

These elements create a strong platform credibility profile. The supplier has both transaction protection and verification indicators, which are important for international buyers evaluating sourcing risk.

Scoring Rationale

A 6-year Gold Supplier history, Trade Assurance support, and verified supplier status provide a strong compliance and platform credibility foundation. The available certification labels are also relatively complete for platform-based sourcing assessment. The score is slightly below full marks because the data does not provide details of independent third-party factory audit reports, cosmetic regulatory certifications, or specific compliance certificates.

Final Score

19 / 20

3. Business Performance

Final Score: 16 / 20

Basis

• Orders in the past 6 months: 500+
• Transaction value in the past 6 months: CN¥338K+
• Store rating: 4.3
• Review count: 100+

Elaboration

The supplier has achieved more than 500 orders in the past six months, showing active buyer demand and frequent transaction activity. The transaction value of CN¥338K+ indicates meaningful commercial activity, although it does not necessarily reflect very large-scale bulk procurement. The store rating of 4.3 is acceptable, but it is not at the highest level. The review count of 100+ provides a moderate level of customer feedback visibility.

Overall, the supplier demonstrates stable marketplace performance, especially in terms of order volume. However, the rating level suggests that buyer satisfaction may be good but not outstanding.

Scoring Rationale

The order volume is strong, and the transaction value confirms active sales performance. However, the score is moderated by the 4.3 store rating, which is acceptable but below the level typically associated with top-tier customer satisfaction. The review count is sufficient for reference but not large enough to fully eliminate quality or service uncertainty.

Final Score

16 / 20

4. Service Capability

Final Score: 7 / 10

Basis

• Communication response time: ≤8h
• Full Customization: Insufficient Data
• Product listings include “Private Label” wording in some product names, but no explicit full customization capability is provided.

Elaboration

The supplier’s response time is listed as within 8 hours, which indicates a normal and acceptable communication speed for international sourcing. This response time is suitable for standard inquiries, sample discussions, and order follow-up, although it is not as fast as suppliers responding within one hour.

The available product data includes private label-related product names, but there is no explicit confirmation of full customization capability, such as formula customization, packaging development, logo printing, OEM/ODM scope, design support, or minimum customization requirements. Therefore, full customization capability must be treated as Insufficient Data.

Scoring Rationale

The supplier demonstrates acceptable service responsiveness with a ≤8h response time. However, because full customization capability is not clearly confirmed in the provided data, the service score cannot be placed in the highest range. The score reflects normal service capability with incomplete customization evidence.

Final Score

7 / 10

5. Delivery Performance

Final Score: 10 / 10

Basis

• On-time delivery rate: 97.9%

Elaboration

The supplier’s reported on-time delivery rate is 97.9%, which is above the 90% benchmark for strong delivery performance. This indicates reliable shipment execution based on the provided platform data.

For buyers, a high on-time delivery rate is especially important when managing promotional timelines, inventory replenishment, or multi-SKU purchasing plans. Based strictly on the available data, this supplier performs very well in delivery reliability.

Scoring Rationale

According to the scoring standard, an on-time delivery rate above 90% qualifies for 9–10 points. At 97.9%, the supplier falls clearly within the top delivery performance range. No negative delivery data is provided.

Final Score

10 / 10

6. Quality & Customer Feedback

Final Score: 17 / 20

Basis

• Store rating: 4.3
• Review count: 100+
• Finished Product Inspection: Listed
• Factory Verification / Verified supplier: True

Elaboration

The supplier has a store rating of 4.3 and more than 100 reviews. This provides a reasonable base of customer feedback, though the rating is not high enough to classify the supplier as having exceptional customer satisfaction. The presence of Finished Product Inspection is a positive quality-control indicator, and verified supplier status adds another layer of quality and operational credibility.

However, the data does not include detailed product defect rates, inspection reports, cosmetic safety certifications, batch testing procedures, or customer complaint categories. Therefore, while the supplier has basic and meaningful quality assurance indicators, the depth of quality verification remains limited.

Scoring Rationale

The supplier earns a strong score due to Finished Product Inspection, verified supplier status, and a moderate review base. The score is not higher because the store rating of 4.3 is good but not excellent, and the provided data lacks detailed quality documentation or category-specific compliance evidence.

Final Score

17 / 20

Total Score

Procurement Recommendation

Recommendation: Recommended for conditional cooperation.

Guangzhou Biying Cosmetics Co., Ltd. is suitable for buyers seeking skincare products with low MOQs, platform-backed purchasing protection, and relatively reliable delivery performance. The supplier is particularly appropriate for small to medium buyers, trial-order customers, private label exploratory projects, and buyers prioritizing Trade Assurance and verified supplier status.

Suitable Customer Types

• Small and medium-sized skincare buyers
• Buyers requiring low MOQ trial orders
• E-commerce sellers testing skincare SKUs
• Buyers looking for platform-protected transactions
• Procurement teams needing suppliers with strong on-time delivery data

Main Risk Points

• Store rating is 4.3, which is acceptable but not top-tier.
• Full customization capability is not clearly confirmed; customization scope is Insufficient Data.
• No detailed cosmetic certifications, product testing reports, or regulatory compliance documents are provided.
• Production capacity details such as output volume, production lines, and equipment information are Insufficient Data.

Growth Potential

The supplier shows strong platform credibility, active transaction history, and excellent delivery performance. With clearer documentation on customization capability, product compliance, and quality testing systems, it could become a stronger candidate for more structured OEM/ODM skincare sourcing programs.