Henan Beleqi Amusement Equipment Co., Ltd. Supplier Evaluation

Executive Summary

Henan Beleqi Amusement Equipment Co., Ltd. is a China-based supplier located in Henan, with a reported factory area of 3,000+ m² and 30+ staff. Based on the provided product data, the company supplies amusement and playground-related products, including outdoor playground equipment, children’s bungee jumping equipment, trampoline replacement mats, bungee cords, and hand winches. Its operational scale appears small-to-medium rather than large, but the presence of verified supplier status provides a basic level of supply-chain credibility.

The supplier shows relatively strong platform credibility, with 5 years as a Gold Supplier, Trade Assurance support, response time within 1 hour, and a 98.0% on-time delivery rate. Business performance is supported by 100+ orders and CN¥1M+ transaction value over the past six months, alongside a 4.7 store rating and 40+ reviews. This supplier is suitable for buyers seeking mid-scale amusement or playground-related sourcing with relatively low MOQ options, while larger enterprise buyers should further verify production capacity, quality inspection processes, and customization capability.

Detailed Analysis

1. Company Strength

Basis
- Factory location: Henan, China
- Factory area: 3,000+ m²
- Employees: 30+ staff
- Verified supplier: True

Elaboration
The supplier has a reported factory area of over 3,000 m² and more than 30 employees, indicating basic in-house operational capacity. This scale suggests the company may be able to support small-to-medium procurement needs, especially for amusement equipment and related accessory products. However, the workforce and factory size do not indicate a large-scale manufacturing base.

The verified supplier status strengthens credibility, but no additional factory audit details, production line data, equipment list, annual capacity, or formal factory certification information is provided.

Scoring Rationale
The company demonstrates foundational production capability and supplier verification, but its factory size and staff count are closer to a small-to-medium supplier profile. The lack of detailed production capacity data prevents a higher score. It is stronger than an unverified small supplier but does not meet the threshold for a large-scale stable supply chain.

Final Score: 13 / 20

2. Platform & Compliance Credibility

Basis
- Gold Supplier: True
- Gold Supplier duration: 5 years
- Trade Assurance: True
- Certification / industry labels: “Response time ≤1h”, “On-time delivery 98.0%”
- Verified supplier: True

Elaboration
The supplier has a solid platform presence, including 5 years of Gold Supplier status and Trade Assurance support. These indicators provide buyers with a stronger level of transactional protection and platform-based credibility. The verified supplier status further supports trustworthiness.

However, the listed labels mainly relate to service and delivery performance rather than formal product certifications, compliance certificates, or industry-specific quality certifications. No detailed compliance documentation is provided.

Scoring Rationale
The supplier has the core platform credibility elements expected from a reliable supplier: Gold Supplier status, multi-year platform history, Trade Assurance, and supplier verification. The score is not maximized because the provided certification labels are incomplete from a compliance perspective and do not include formal product or factory certification details.

Final Score: 18 / 20

3. Business Performance

Basis
- Orders in past 6 months: 100+
- Transaction value in past 6 months: CN¥1M+
- Store rating: 4.7
- Reviews: 40+

Elaboration
The supplier has recorded more than 100 orders and over CN¥1M in transaction value during the past six months. This indicates active commercial performance and a measurable level of buyer acceptance. The 4.7 store rating is positive, while 40+ reviews provide some customer feedback base.

The commercial data suggests the supplier has already completed a meaningful number of transactions, though the review volume is moderate rather than extensive.

Scoring Rationale
The combination of 100+ recent orders, CN¥1M+ transaction value, and a 4.7 rating supports a strong business performance assessment. The supplier appears commercially active and relatively validated by buyers. The score remains below the maximum because the review count is not large enough to indicate broad, high-volume market validation.

Final Score: 17 / 20

4. Service Capability

Basis
- Communication response time: ≤1h
- Full Customization: Insufficient Data

Elaboration
The supplier’s response time of within one hour indicates strong communication responsiveness, which is important for quotation confirmation, order coordination, and after-sales handling. Fast response capability is a positive procurement indicator, especially for buyers managing multiple suppliers or time-sensitive sourcing projects.

However, no data is provided on Full Customization capability, OEM/ODM support, design modification, branding, packaging customization, or engineering support.

Scoring Rationale
The supplier performs well on communication responsiveness, which supports efficient buyer interaction. However, because customization capability is not confirmed, the service capability cannot be rated at the highest level. The score reflects strong response speed but incomplete evidence of broader service depth.

Final Score: 8 / 10

5. Delivery Performance

Basis
- On-time delivery rate: 98.0%

Elaboration
The supplier reports a 98.0% on-time delivery rate, which is a strong delivery performance indicator. This suggests that the supplier has demonstrated reliable order fulfillment timing on the platform.

No additional delivery data is provided regarding lead times, logistics options, peak-season performance, or international shipping experience.

Scoring Rationale
According to the scoring standard, an on-time delivery rate above 90% qualifies for 9–10 points. At 98.0%, the supplier demonstrates very strong delivery reliability based on the available data. The absence of broader logistics details does not materially reduce the score because the stated delivery metric is highly positive.

Final Score: 10 / 10

6. Quality & Customer Feedback

Basis
- Store rating: 4.7
- Reviews: 40+
- Verified supplier: True
- Finished Product Inspection: Insufficient Data
- Factory Verification: Supplier verification provided, but detailed factory verification scope is Insufficient Data

Elaboration
The supplier has a 4.7 store rating, which indicates generally positive customer feedback. The 40+ reviews provide some validation of buyer experience, though the quantity is moderate rather than large. Verified supplier status adds a basic credibility layer, but detailed quality control systems are not provided.

There is no confirmed information regarding Finished Product Inspection, product testing procedures, inspection reports, quality certifications, or factory audit scope. This limits the ability to fully assess quality assurance depth.

Scoring Rationale
The rating is favorable and the supplier has some review history, supporting a positive quality and feedback assessment. However, the limited review volume and lack of confirmed Finished Product Inspection or detailed quality assurance documentation prevent a higher score. The supplier shows acceptable quality credibility but not a fully proven quality control system.

Final Score: 15 / 20

Total Score

81 / 100

Procurement Recommendation

Cooperation is recommended with controlled procurement risk. Henan Beleqi Amusement Equipment Co., Ltd. appears suitable for small-to-medium buyers sourcing amusement, playground, trampoline, bungee, and related accessory products, especially where fast communication, low MOQ options, Trade Assurance, and reliable delivery performance are important.

Key risks include limited visible production scale, insufficient data on Full Customization capability, insufficient data on Finished Product Inspection, and lack of detailed product certification or factory audit documentation. Before large-volume or safety-sensitive procurement, buyers should request inspection reports, product compliance documents, production capacity details, and sample validation.

The supplier shows growth potential due to active recent transactions, CN¥1M+ six-month sales performance, 5-year Gold Supplier history, and a strong 98.0% on-time delivery rate.