Jinan Qiyang Advertsing Media Co., Ltd. Supplier Evaluation

Executive Summary

Jinan Qiyang Advertsing Media Co., Ltd. is a China-based supplier located in Shandong, with a reported factory area of 4,000+㎡ and 20+ staff. The company appears positioned as a small-to-medium supplier for advertising display products, including pop-up stands, feather flags, event flags, and customized advertising-related items. Its platform credibility is relatively strong, supported by 6 years as an Gold Supplier, Trade Assurance availability, verified supplier status, and listed service/quality tags such as low MOQ customization and finished product inspection. Commercial performance is also solid, with 400+ orders and CN¥1.7M+ transaction value over the past six months, alongside a 4.8 store rating and 80+ reviews. The supplier is suitable for buyers seeking low-MOQ, flexible advertising material sourcing with moderate customization needs. Key limitations include a relatively small staff base, limited disclosed certification details, and insufficient data on full customization capability.

Detailed Analysis

1. Company Strength — 14/20

Basis

• Company name: Jinan Qiyang Advertsing Media Co., Ltd.
• Country: China
• Factory location: Shandong
• Factory area: 4,000+㎡
• Employees: 20+ staff
• Verified supplier / factory verification status: True

Elaboration

The supplier has a disclosed physical production base of more than 4,000㎡, which indicates a tangible operating facility rather than a purely trading-oriented storefront. The reported staff size of 20+ employees suggests the company has basic organizational and production capacity, but it does not indicate a large-scale labor force or high-volume industrial manufacturing structure. The verified supplier status adds credibility to the existence and basic operational legitimacy of the company.

However, the available data does not provide detailed information on production lines, equipment quantity, monthly output capacity, warehouse capacity, or specific factory audit reports. There is also no disclosed ISO, BSCI, Sedex, or other formal factory certification information in the provided data. Therefore, the assessment should remain conservative.

Scoring Rationale

The supplier demonstrates a real factory footprint and verified status, which supports a stable basic supply capability. The 4,000+㎡ area is meaningful for advertising display products, but the 20+ staff count places the company closer to a small-to-medium production scale rather than a large-scale supply chain operator. Because there is insufficient data on production volume, equipment, or formal factory certifications, it cannot be scored in the top range.

Final Score

14/20

2. Platform & Compliance Credibility — 18/20

Basis

• Gold Supplier: True
• Gold Supplier duration: 6 years
• Trade Assurance: True
• Verified supplier: True
• Listed platform / industry tags:
• Low MOQ for customization
• Finished product inspection
• Response time ≤2h

Elaboration

The supplier has been an Gold Supplier for 6 years, which indicates a relatively established platform presence. Trade Assurance availability provides buyers with an additional transaction protection mechanism through the platform. The verified supplier status further supports platform-level credibility.

The listed tags also strengthen the compliance profile from a sourcing perspective. “Finished product inspection” is particularly relevant because it indicates some level of quality control before shipment. “Low MOQ for customization” supports flexible procurement, especially for smaller advertising campaigns or trial orders. The response time tag also reflects a platform-monitored service capability.

However, the provided data does not include detailed third-party factory audit documents, product compliance certificates, export certifications, or internationally recognized management system certifications. These should be marked as Insufficient Data.

Scoring Rationale

The combination of 6-year Gold Supplier status, Trade Assurance, verified supplier status, and visible platform tags creates a strong platform credibility profile. The supplier has more than basic marketplace presence and shows several buyer-protection and service indicators. The score is not full because the data does not provide detailed independent certification records or product-specific compliance documentation.

Final Score

18/20

3. Business Performance — 18/20

Basis

• Orders in the past 6 months: 400+
• Transaction value in the past 6 months: CN¥1.7M+
• Store rating: 4.8
• Reviews: 80+

Elaboration

The supplier has achieved more than 400 orders over the past six months, which indicates active commercial demand and a consistent order flow. A transaction value of over CN¥1.7M during the same period further confirms that the supplier has been commercially validated by buyers on the platform.

The 4.8 store rating is strong and suggests generally positive buyer satisfaction. The review count of 80+ provides a reasonable feedback base, though it is not extremely large compared with highly mature, high-volume suppliers. Still, the combination of order count, transaction value, rating, and reviews supports the conclusion that this supplier has a stable business track record.

Scoring Rationale

The supplier performs well commercially, especially with 400+ recent orders and CN¥1.7M+ transaction value in six months. The 4.8 rating supports positive customer perception. The score is placed in the high range, but not at the maximum, because the review volume is moderate rather than very large, and the data does not include repeat customer ratio, dispute rate, refund rate, or long-term annual sales performance.

Final Score

18/20

4. Service Capability — 8/10

Basis

• Communication response time: ≤2h
• Platform tag: Response time ≤2h
• Platform tag: Low MOQ for customization
• Product listings include customized advertising-related items
• Full Customization capability: Insufficient Data

Elaboration

The supplier’s stated response time of ≤2 hours indicates relatively efficient communication. This is favorable for international buyers who need quotation confirmation, artwork discussion, order details, or production updates. The “Low MOQ for customization” tag also suggests that the supplier can support flexible customized purchasing at relatively small order quantities.

However, the provided information does not explicitly confirm “Full Customization” capability. While several product names include “custom” or “any size / any design,” the data does not provide detailed customization scope, such as material customization, printing methods, packaging customization, OEM/ODM design support, sample development process, or artwork proofing workflow. Therefore, full customization capability must be treated as Insufficient Data.

Scoring Rationale

The supplier demonstrates good communication speed and some customization flexibility, especially through low MOQ customization. However, because the response time is ≤2h rather than ≤1h, and because full customization capability is not explicitly verified, the supplier should be assessed as having solid but not top-tier service capability.

Final Score

8/10

5. Delivery Performance — 9/10

Basis

• On-time delivery rate: 95.7%

Elaboration

An on-time delivery rate of 95.7% is a strong delivery performance indicator. It exceeds the 90% threshold for the highest scoring range under the evaluation standard. This suggests that the supplier is generally reliable in meeting dispatch commitments on the platform.

That said, the data only provides the on-time shipment rate and does not include average lead time, peak-season delay rate, logistics options, production cycle by product type, or historical delay causes. These factors would be necessary for a deeper delivery risk assessment.

Scoring Rationale

The supplier’s 95.7% on-time delivery rate is clearly above 90%, supporting a high score. The score is not set at a perfect 10 because the available data does not include more detailed delivery indicators such as lead time consistency, shipment accuracy, or performance by order size.

Final Score

9/10

6. Quality & Customer Feedback — 17/20

Basis

• Store rating: 4.8
• Reviews: 80+
• Finished product inspection: True, listed as platform tag
• Verified supplier: True
• Factory Verification: True / verified supplier status provided
• Detailed product quality certifications: Insufficient Data

Elaboration

The supplier has a strong store rating of 4.8, which indicates generally positive customer feedback. The review base of 80+ provides a meaningful but not extensive level of customer validation. The presence of a “Finished product inspection” tag is a positive quality-control indicator, suggesting that products are checked before shipment.

The verified supplier status also strengthens the quality assurance profile at a basic compliance level. However, the data does not provide detailed inspection procedures, defect rates, quality control team size, product testing standards, material certifications, or third-party quality audit results. Therefore, while the supplier shows good quality signals, the depth of quality assurance information remains limited.

Scoring Rationale

The supplier earns a strong score because it combines a high rating, a reasonable number of reviews, finished product inspection, and verified supplier status. The score is below the top band because the review count is moderate rather than large, and detailed quality certifications or inspection reports are not provided.

Final Score

17/20

Total Score

Procurement Recommendation

Recommendation: Recommended for cooperation, especially for low-to-medium volume customized advertising display procurement.

Jinan Qiyang Advertsing Media Co., Ltd. is suitable for buyers sourcing advertising flags, pop-up stands, event flags, and related customized promotional display products with relatively low MOQ requirements. The supplier has strong platform credibility, verified supplier status, Trade Assurance support, solid recent transaction performance, and a high on-time delivery rate.

Suitable customer types include:
- Buyers seeking low-MOQ customized advertising products
- Small and medium promotional product distributors
- Event, exhibition, and marketing material purchasers
- Buyers needing flexible order quantities and responsive communication

Main risks:
- Staff size is relatively small at 20+ employees
- Full customization capability is not explicitly confirmed
- Detailed factory audit reports and international certifications are not provided
- Quality system details beyond finished product inspection are insufficient
- Review count is positive but not very large

Growth potential:
The supplier shows good platform maturity, stable recent order activity, and strong delivery performance. If it can provide more transparent factory audit documents, product compliance certificates, detailed QC procedures, and clearer customization capabilities, it could become a stronger candidate for larger or more structured procurement programs.