Kunshan Noble Co., Ltd. Supplier Evaluation

Executive Summary

Kunshan Noble Co., Ltd. is a China-based supplier located in Jiangsu, mainly presenting car fragrance, vehicle-mounted perfume, custom logo fragrance, luxury car scents, and related mini fragrance products. Based on the provided data, the company operates with a factory area of 970+ m² and 10+ staff, indicating a small-scale production base with verified supplier status. Its platform profile shows relatively strong credibility, including 6 years as a Gold Supplier, Trade Assurance support, Finished Product Inspection, Full Customization, ODM service availability, and an on-time delivery rate of 93.9%. Business performance is commercially validated by 300+ orders and CN¥1.5M+ transaction value over the past six months, supported by a 4.7 store rating and 60+ reviews. This supplier appears suitable for small to medium-volume buyers, private-label fragrance projects, promotional product buyers, and purchasers requiring low MOQ options. Key limitations are the small disclosed factory scale and limited employee base, which may constrain large-volume or highly complex procurement programs.

Detailed Analysis

1. Company Strength

Basis
- Factory location: Jiangsu, China
- Factory area: 970+ m²
- Employees: 10+ staff
- Verified supplier: True

Elaboration
Kunshan Noble Co., Ltd. has a disclosed physical production base with a factory area of over 970 m² and more than 10 staff. The company is also marked as a verified supplier, which provides some basic confidence that the supplier has undergone a form of platform or supplier verification. However, the disclosed factory size and staffing level indicate a relatively small production organization rather than a large-scale industrial manufacturer.

Scoring Rationale
The company has enough disclosed infrastructure to demonstrate basic production capability, and verified supplier status strengthens its legitimacy. However, the limited factory area and small staff count do not support classification as a medium or large-scale stable factory. The supplier appears capable of handling smaller or moderate order volumes, especially given its product range and MOQ structure, but the data does not prove strong large-scale manufacturing capacity.

Final Score
11 / 20

2. Platform & Compliance Credibility

Basis
- Gold Supplier: True
- Gold Supplier duration: 6 years
- Trade Assurance: True
- Certification / industry labels: Finished Product Inspection, Full Customization, ODM service available, On-time delivery 93.9%
- Verified supplier: True

Elaboration
The supplier has a relatively complete credibility profile. Six years as a Gold Supplier indicates a sustained platform presence, while Trade Assurance offers transactional protection for buyers. The presence of Finished Product Inspection and verified supplier status further supports basic compliance credibility. The listed service and delivery tags also make the profile more complete from a procurement screening perspective.

Scoring Rationale
The supplier performs strongly in platform-backed credibility. A 6-year Gold Supplier history is meaningful and stronger than a newly registered supplier. Trade Assurance and verification provide buyer protection and reduce onboarding uncertainty. While the data does not include external certifications such as ISO, BSCI, or product-specific compliance documents, the platform-side credibility indicators are broadly complete.

Final Score
18 / 20

3. Business Performance

Basis
- Orders in the past 6 months: 300+
- Transaction value in the past 6 months: CN¥1.5M+
- Store rating: 4.7
- Number of reviews: 60+

Elaboration
The supplier has demonstrated active recent sales performance on the platform. More than 300 orders and over CN¥1.5M in transaction value within six months suggest a meaningful level of buyer activity and commercial validation. The 4.7 rating is positive, and 60+ reviews provide some customer feedback base, although the review count is not extremely large.

Scoring Rationale
The order count and transaction value indicate stable commercial activity rather than an untested supplier profile. A 4.7 rating supports positive buyer satisfaction, while 60+ reviews give a moderate level of feedback evidence. However, the available data does not indicate very high transaction scale or a very large review base, so the supplier is better positioned as a stable mid-level commercial performer rather than a top-tier high-volume vendor.

Final Score
16 / 20

4. Service Capability

Basis
- Communication response time: ≤2h
- Full Customization: Available
- ODM service: Available

Elaboration
The supplier provides a response time of within two hours, which indicates acceptable communication efficiency for international sourcing. The availability of Full Customization and ODM service suggests that the supplier can support customized product requirements, such as custom logo or product adaptation, within the limits of the provided product scope.

Scoring Rationale
The supplier has clear customization capability and acceptable response speed. However, the response time is not within the strongest benchmark of ≤1 hour, so it should not receive the highest service score. The combination of Full Customization and ODM service still gives the supplier a solid service capability profile, especially for buyers seeking branded or customized car fragrance products.

Final Score
8 / 10

5. Delivery Performance

Basis
- On-time delivery rate: 93.9%

Elaboration
The supplier’s disclosed on-time delivery rate is 93.9%, which is above the 90% benchmark. This indicates that, based on the provided platform data, the company has a strong record of dispatching orders on time.

Scoring Rationale
A 93.9% on-time delivery rate falls into the highest scoring range for this category. It supports confidence in the supplier’s order fulfillment discipline. Although the data does not provide shipment volume by order type or destination market, the disclosed percentage is strong enough to justify a high delivery performance score.

Final Score
9 / 10

6. Quality & Customer Feedback

Basis
- Store rating: 4.7
- Reviews: 60+
- Finished Product Inspection: Available
- Verified supplier: True

Elaboration
The supplier has a positive store rating of 4.7 and more than 60 reviews, which provides a moderate customer feedback base. Finished Product Inspection indicates that there is at least a stated quality-control process before shipment. Verified supplier status also contributes to baseline confidence in the supplier’s operational profile.

Scoring Rationale
The quality profile is reasonably strong because the supplier combines positive customer feedback with Finished Product Inspection and verification. However, the review count is moderate rather than extensive, and the data does not include detailed defect rates, inspection reports, quality certifications, or product compliance documents. Therefore, the supplier deserves a good score but not a top-tier quality score.

Final Score
16 / 20

Total Score

78 / 100

Procurement Recommendation

Kunshan Noble Co., Ltd. is recommended for conditional cooperation, especially for small to medium-volume procurement of car fragrance, vehicle-mounted perfume, custom logo fragrance products, and related promotional fragrance items. The supplier is most suitable for buyers who value low MOQ access, customization options, ODM availability, platform transaction protection, and relatively reliable delivery performance.

The main strengths are its 6-year Gold Supplier status, Trade Assurance support, verified supplier profile, 93.9% on-time delivery rate, 300+ recent orders, CN¥1.5M+ six-month transaction value, and Finished Product Inspection capability. The main risks are the limited disclosed factory scale of 970+ m² and 10+ staff, as well as the absence of broader factory certifications, detailed quality reports, or external compliance documentation in the provided data.

For procurement use, this supplier is suitable for trial orders, private-label customization, promotional product sourcing, and recurring small-to-mid-sized orders. For large-volume contracts or buyers with strict compliance requirements, further due diligence is recommended, including sample evaluation, pre-shipment inspection, production capacity confirmation, and document verification before scaling cooperation.