Shenzhen Haohe Import & Export Co., Ltd. Supplier Evaluation

Executive Summary

Shenzhen Haohe Import & Export Co., Ltd. is a China-based supplier located in Guangdong, with a reported factory area of 1,600+㎡ and 110+ staff. Based on the provided data, the company appears to be a small-to-medium scale supplier with verified supplier status and an active platform presence. Its listed products are mainly portable chess sets, foldable chess boards, PU leather chess-related items, and tournament-style chess products, with low MOQs of 1–2 pieces, indicating suitability for small-batch buyers, trial orders, online retailers, and flexible procurement models. The supplier has 400+ orders and CN¥676.1K+ transaction value in the past six months, supported by a 4.9 store rating and 40+ reviews. Platform credibility is strengthened by Gold Supplier status, Trade Assurance, Finished Product Inspection, and Full Customization labels, though the Gold Supplier history is only 1 year. The main concern is delivery performance, with a 73.2% on-time dispatch rate, which represents a notable operational risk.

Detailed Analysis

1. Company Strength

Basis:
- Factory location: Guangdong, China
- Factory area: 1,600+㎡
- Employees: 110+ staff
- Verified supplier: True

Elaboration:
The supplier has a defined physical production base and a workforce exceeding 110 staff, which suggests basic production organization and operational capacity. The 1,600+㎡ factory area supports small-to-medium scale production rather than large industrial-scale manufacturing. Verified supplier status adds credibility to the company’s operational presence.

Scoring Rationale:
The company demonstrates more than basic production capability due to its employee count, factory area, and verified supplier status. However, the provided data does not indicate a large-scale factory footprint, extensive production lines, or additional factory certifications beyond verification. Therefore, it fits best within the medium stable factory range rather than the large-scale supply chain category.

Final Score: 15 / 20

2. Platform & Compliance Credibility

Basis:
- Gold Supplier: True
- Gold Supplier duration: 1 year
- Trade Assurance: True
- Certification / industry labels: 3D design capabilities, Warranty available, Finished product inspection, Full customization

Elaboration:
The supplier has core credibility mechanisms in place, including Gold Supplier status and Trade Assurance. The presence of Finished Product Inspection and Warranty Available labels adds compliance and after-sales confidence. Full Customization and 3D design capabilities also indicate platform-recognized service capabilities.

Scoring Rationale:
The supplier has a fairly complete platform credibility profile, but the Gold Supplier history is only 1 year, which limits long-term trust validation. The compliance structure is stronger than a basic supplier profile, but it does not yet qualify as a long-established, highly mature platform supplier.

Final Score: 16 / 20

3. Business Performance

Basis:
- Orders in past 6 months: 400+
- Transaction value in past 6 months: CN¥676.1K+
- Store rating: 4.9
- Reviews: 40+

Elaboration:
The supplier shows active commercial performance with more than 400 orders over six months and a transaction value exceeding CN¥676.1K. The 4.9 rating indicates strong buyer satisfaction based on available platform feedback. However, the review count of 40+ is moderate compared with the order volume.

Scoring Rationale:
The order volume is strong and the transaction value indicates proven market activity. The high store rating supports positive buyer acceptance, but the relatively moderate review base prevents the supplier from being scored at the highest level. Overall, business performance appears stable and commercially validated.

Final Score: 17 / 20

4. Service Capability

Basis:
- Communication response time: ≤3h
- Full Customization: Present in platform labels

Elaboration:
The supplier provides a response time within three hours, which is acceptable for normal procurement communication. The Full Customization label suggests the supplier can support customized product requirements, although no detailed customization scope, sample lead time, or design process data is provided.

Scoring Rationale:
The supplier demonstrates solid service capability through reasonable response speed and stated customization support. However, the response time does not meet the highest benchmark of ≤1 hour, and the available data does not provide deeper evidence of advanced project handling or dedicated account support.

Final Score: 8 / 10

5. Delivery Performance

Basis:
- On-time dispatch rate: 73.2%

Elaboration:
The supplier’s on-time dispatch rate falls within the 70–79% range. This indicates that while the supplier does complete shipments, delivery consistency may be a concern for buyers with strict replenishment schedules or time-sensitive sales campaigns.

Scoring Rationale:
According to the scoring standard, a 70–79% on-time dispatch rate corresponds to 5–6 points. Since the reported rate is 73.2%, it is within the lower-middle delivery reliability range and should be treated as a key procurement risk.

Final Score: 6 / 10

6. Quality & Customer Feedback

Basis:
- Store rating: 4.9
- Reviews: 40+
- Finished Product Inspection: Present
- Verified supplier: True

Elaboration:
The supplier has a strong rating of 4.9 and includes Finished Product Inspection as a platform label, which supports basic quality assurance credibility. Verified supplier status further strengthens confidence in the supplier’s legitimacy. However, the review count is only 40+, which provides useful but not extensive customer feedback coverage.

Scoring Rationale:
The quality indicators are generally positive, especially the high rating and Finished Product Inspection label. However, the feedback base is not large enough to classify the supplier as having extensive customer validation. Quality assurance appears solid but not fully proven at a large scale.

Final Score: 17 / 20

Total Score

79 / 100

Procurement Recommendation

Cooperation is recommended with controlled order management. Shenzhen Haohe Import & Export Co., Ltd. is suitable for small-to-medium buyers, online retailers, trial-order purchasers, customized chess product buyers, and businesses requiring low MOQ flexibility. The supplier shows solid commercial activity, good customer rating, platform credibility, and basic quality assurance support.

The main risk is delivery reliability, as the 73.2% on-time dispatch rate is below the preferred level for time-sensitive procurement. Buyers should confirm lead times, shipping schedules, inspection arrangements, and customization details before placing larger orders. Growth potential exists due to active order volume, Trade Assurance support, Full Customization capability, and strong rating performance, but delivery consistency should be monitored closely.