Taizhou Keyidie Household Products Co., Ltd. Supplier Evaluation

Executive Summary

Taizhou Keyidie Household Products Co., Ltd. is a China-based household products supplier located in Zhejiang, with a reported factory area of over 8,700㎡ and more than 80 staff. The company offers household storage, bathroom shelving, makeup storage, and first-aid kit products with low minimum order quantities, indicating accessibility for small-batch procurement and trial orders. Its profile shows 1 year as a Gold Supplier, Trade Assurance support, verified supplier status, response time within 5 hours, and a strong on-time delivery rate of 97.0%. Business activity over the past six months includes 60+ orders and CN¥67.6K+ transaction value, supported by a 4.5 store rating and 10+ reviews. Overall, this supplier appears suitable for small to mid-sized buyers seeking household plastic and storage-related products with flexible order quantities. However, limited review volume, short Gold Supplier history, and insufficient data on customization, finished product inspection, and broader quality systems should be considered before large-scale sourcing.

Detailed Analysis

1. Company Strength

Basis:
- Factory area: 8,700+㎡
- Employees: 80+ staff
- Verified supplier: True
- Location: Zhejiang, China

Elaboration:
The supplier has a moderate physical production base with a factory area above 8,700㎡ and more than 80 employees. This suggests a structured manufacturing operation rather than a very small trading setup. The verified supplier status also adds credibility to the company’s operational presence. However, the available data does not provide detailed information on production lines, monthly capacity, equipment, export history, or factory audit reports.

Scoring Rationale:
The factory size and workforce indicate a small-to-medium manufacturing capability with a reasonable production foundation. The verified supplier status strengthens confidence, but the absence of detailed capacity data prevents classification as a large-scale stable supply chain. Therefore, the supplier fits best within the medium-stability range rather than the top tier.

Final Score: 15 / 20

2. Platform & Compliance Credibility

Basis:
- Gold Supplier: True
- Gold Supplier history: 1 year
- Trade Assurance: True
- Platform tags: Response time ≤5h, On-time delivery 97.0%
- Verified supplier: True

Elaboration:
The supplier has core credibility elements, including Gold Supplier status, Trade Assurance, and verified supplier status. These features provide a basic level of platform-backed transaction protection and supplier identity credibility. The platform tags also highlight operational indicators related to responsiveness and delivery. However, the Gold Supplier history is only 1 year, and there is no additional data showing third-party factory certifications, product certifications, or industry-specific compliance credentials.

Scoring Rationale:
The supplier has essential platform credibility and transaction protection, which supports buyer confidence. However, the short Gold Supplier duration limits long-term platform trust verification. Certification information is also not comprehensive beyond the listed platform indicators. This places the supplier in the range of having core credibility but not yet a long-established platform record.

Final Score: 15 / 20

3. Business Performance

Basis:
- Orders in past 6 months: 60+
- Transaction value in past 6 months: CN¥67.6K+
- Store rating: 4.5
- Reviews: 10+

Elaboration:
The supplier has demonstrated recent transaction activity with more than 60 orders in the past six months. The transaction value of CN¥67.6K+ indicates commercial activity, though not at a high-volume level. A 4.5 store rating is positive, but the review base of 10+ is still limited, making the rating less statistically robust than suppliers with hundreds of reviews.

Scoring Rationale:
The supplier shows real market activity and a positive customer rating, which supports a moderate commercial validation level. However, the transaction amount and review count remain relatively limited, so the business performance cannot be considered highly proven. The order count is acceptable for a developing supplier but does not indicate strong large-scale transaction performance.

Final Score: 14 / 20

4. Service Capability

Basis:
- Communication response time: ≤5h
- Full Customization: Insufficient Data

Elaboration:
The supplier’s response time within 5 hours indicates acceptable communication efficiency for standard sourcing inquiries. This is not the fastest response tier, but it is still within a workable range for international procurement communication. No data is provided regarding Full Customization, OEM/ODM service, packaging customization, design support, or dedicated account service.

Scoring Rationale:
The supplier demonstrates normal responsiveness but does not meet the strongest service benchmark of response within 1 hour. Since customization capability is not confirmed in the provided data, the service score should remain moderate. The supplier appears suitable for standard product sourcing, while customized procurement projects require further verification.

Final Score: 7 / 10

5. Delivery Performance

Basis:
- On-time delivery rate: 97.0%

Elaboration:
A 97.0% on-time delivery rate is a strong delivery indicator. This suggests that the supplier has been able to fulfill most orders within expected delivery timelines on the platform. Delivery reliability is especially important for buyers managing inventory replenishment, promotional timelines, or marketplace sales.

Scoring Rationale:
According to the scoring standard, an on-time delivery rate above 90% qualifies for the 9–10 point range. At 97.0%, the supplier performs strongly in this dimension. Since the provided data does not include shipment volume details or late-delivery causes, the score is strong but not necessarily perfect.

Final Score: 9 / 10

6. Quality & Customer Feedback

Basis:
- Store rating: 4.5
- Reviews: 10+
- Verified supplier: True
- Finished Product Inspection: Insufficient Data
- Factory Verification: Verified supplier status provided, but detailed factory verification scope is Insufficient Data

Elaboration:
The supplier has a positive store rating of 4.5, which indicates generally favorable customer feedback. However, the review count is only 10+, limiting the reliability of the rating as a broad quality indicator. Verified supplier status contributes to baseline trust, but the provided data does not confirm Finished Product Inspection, detailed factory verification scope, product testing, or quality control certifications.

Scoring Rationale:
The supplier shows acceptable customer satisfaction but lacks a large review base and documented quality assurance systems. Because Finished Product Inspection and detailed quality-control mechanisms are not confirmed, the supplier cannot be scored in the higher quality range. The available information supports a moderate quality assessment with clear need for further due diligence.

Final Score: 13 / 20

Total Score

73 / 100

Procurement Recommendation

Cooperation is conditionally recommended for small to mid-sized buyers seeking household storage, bathroom organization, makeup storage, and related household products with low MOQ requirements. The supplier is suitable for trial orders, price testing, and moderate-volume procurement where Trade Assurance and on-time delivery performance are important.

Key risks include short Gold Supplier history, limited review quantity, moderate transaction scale, and insufficient data on customization capability, Finished Product Inspection, detailed factory verification, and formal quality certifications. Growth potential exists due to its verified supplier status, 8,700+㎡ factory scale, 80+ staff base, 97.0% on-time delivery rate, and active recent order record, but larger procurement programs should begin with sample checks, quality inspection requirements, and staged order scaling.