Zhongshan Biaoqi Houseware Co., Ltd. Supplier Evaluation

Executive Summary

Zhongshan Biaoqi Houseware Co., Ltd. is a Guangdong-based supplier with a reported factory area of 18,000+㎡ and 150+ staff, indicating a solid mid-to-large production foundation. The company shows strong platform credibility, with 20 years as a Gold Supplier, Trade Assurance support, and verified supplier status. Its product portfolio in the provided data focuses on sneaker cleaner, shoe stain remover, foot odor eliminator, OEM/ODM private-label products, and PE bottles with sponge applicators. Commercial performance is strong, with 300+ orders and CN¥11.4M+ transaction value over the past six months, supported by a 4.9 store rating and 100+ reviews. Service capability is supported by full customization and a response time of ≤2 hours, while delivery performance is excellent with a 100.0% on-time dispatch rate. Overall, this supplier is suitable for buyers seeking established China-based production, customization options, and proven platform transaction performance.

Detailed Analysis

1. Company Strength — 20 Points

Basis

• Company: Zhongshan Biaoqi Houseware Co., Ltd.
• Location: Guangdong Province, China
• Factory area: 18,000+㎡
• Employees: 150+ staff
• Verified supplier: True

Elaboration

The supplier has a reported factory footprint of more than 18,000㎡ and a workforce of over 150 employees. This indicates a meaningful production base rather than a small trading operation. The verified supplier status further supports the existence of a validated operational structure. Based on the listed products, the company is involved in shoe care, cleaning liquid, deodorant, OEM/ODM private-label items, and packaging-related PE bottles.

Scoring Rationale

The combination of a sizable factory area, 150+ staff, and verified supplier status suggests stable production capacity and organizational maturity. While the data does not provide detailed production lines, monthly capacity, equipment lists, or specific factory audit reports, the available scale indicators are stronger than those of a small supplier. Therefore, the company fits the upper range of a stable medium-to-large factory.

Final Score

18 / 20

2. Platform & Compliance Credibility — 20 Points

Basis

• Gold Supplier: True
• Gold Supplier tenure: 20 years
• Trade Assurance: True
• Verified supplier: True
• Certification/industry tags:
• Low MOQ for customization
• Finished product inspection
• Full customization

Elaboration

The supplier has a long presence, with 20 years as a Gold Supplier. It also supports Trade Assurance, which provides a platform-level transaction protection mechanism. The verified supplier status and available tags, including Finished Product Inspection and Full Customization, add credibility to the company’s platform profile.

Scoring Rationale

A 20-year Gold Supplier record is a strong credibility indicator within the platform context. Combined with Trade Assurance and supplier verification, the company demonstrates a comprehensive platform trust structure. The certification and service labels are also relatively complete based on the provided data. No additional third-party certifications such as ISO, BSCI, or product-specific compliance documents were provided, so the score remains high but is based only on the listed platform credibility indicators.

Final Score

20 / 20

3. Business Performance — 20 Points

Basis

• Orders in the past 6 months: 300+
• Transaction amount in the past 6 months: CN¥11.4M+
• Store rating: 4.9
• Number of reviews: 100+

Elaboration

The supplier shows strong recent commercial activity on the platform. More than 300 orders within six months indicates consistent buyer engagement. A transaction value exceeding CN¥11.4M over the same period reflects a meaningful sales scale. The 4.9 store rating and 100+ reviews provide additional evidence of buyer acceptance and transaction history.

Scoring Rationale

The order count and transaction value are both strong compared with suppliers that have limited recent sales visibility. The 4.9 rating is high, and the review base of 100+ supports a reasonable level of customer validation. Although the data does not break down repeat buyers, export markets, customer types, or order value distribution, the available indicators justify a high business performance score.

Final Score

19 / 20

4. Service Capability — 10 Points

Basis

• Response time: ≤2 hours
• Full customization: Available
• Low MOQ for customization: Available

Elaboration

The supplier demonstrates customization capability through the “Full customization” and “Low MOQ for customization” tags. A response time of ≤2 hours indicates relatively efficient communication, though it is not within the strongest benchmark of ≤1 hour.

Scoring Rationale

The supplier has clear customization support, which is valuable for private-label, OEM, and ODM purchasing needs. The response time is acceptable and commercially practical, but since it is stated as ≤2 hours rather than ≤1 hour, it does not reach the highest service scoring band. Overall, the supplier shows good service capability with strong customization support but not the fastest response benchmark.

Final Score

8 / 10

5. Delivery Performance — 10 Points

Basis

• On-time dispatch rate: 100.0%

Elaboration

The supplier reports a 100.0% on-time dispatch rate. This is the strongest delivery indicator provided and suggests reliable dispatch execution based on the available platform data.

Scoring Rationale

According to the scoring standard, an on-time dispatch rate above 90% qualifies for 9–10 points. Since the reported rate is 100.0%, the supplier meets the top delivery performance threshold. No additional data was provided on average lead time, logistics methods, delay dispute rate, or seasonal delivery capacity, so the assessment is limited to the stated dispatch metric.

Final Score

10 / 10

6. Quality & Customer Feedback — 20 Points

Basis

• Store rating: 4.9
• Reviews: 100+
• Finished Product Inspection: Available
• Verified supplier: True

Elaboration

The supplier has a high store rating of 4.9 and more than 100 reviews, showing positive customer feedback at a meaningful review volume. The Finished Product Inspection tag indicates that the supplier has a listed quality inspection process for completed goods. Verified supplier status further supports basic operational credibility.

Scoring Rationale

The combination of a high rating, a substantial review base, and Finished Product Inspection supports a strong quality profile. However, the provided data does not include detailed defect rates, inspection standards, test reports, product certifications, or customer complaint statistics. Therefore, the supplier deserves a high score, while leaving limited room for caution due to the absence of deeper quality-control documentation.

Final Score

19 / 20

Total Score

Procurement Recommendation

Recommendation: Recommended for cooperation.

Zhongshan Biaoqi Houseware Co., Ltd. shows strong supplier fundamentals based on the provided data: a sizable factory base, 150+ staff, verified supplier status, 20 years as an Gold Supplier, Trade Assurance support, strong recent transaction performance, high store rating, and excellent on-time dispatch performance.

Suitable customer types: - Buyers seeking shoe care, cleaning, deodorizing, or related houseware products listed in the supplier’s portfolio
- Private-label and OEM/ODM buyers requiring full customization
- Buyers looking for suppliers with transaction history and Trade Assurance support
- Small-to-medium buyers that may benefit from listed low-MOQ customization options

Main risks: - No detailed production capacity data was provided.
- No third-party factory audit report details were provided beyond verified supplier status.
- No product-specific compliance certificates, laboratory test reports, or defect-rate data were provided.
- Response time is good at ≤2 hours, but not at the strongest ≤1 hour benchmark.

Growth potential: The supplier has strong potential for continued cooperation due to its long platform history, high recent transaction value, customization capability, and 100.0% on-time dispatch rate. For larger or compliance-sensitive orders, buyers should request additional documentation such as product test reports, quality inspection standards, production capacity details, and any applicable export compliance documents before final order confirmation.