Fujian New Shiying E-Commerce Co., Ltd. Supplier Evaluation
Executive Summary
Fujian New Shiying E-Commerce Co., Ltd. is a China-based supplier located in Fujian, with reported factory resources of 12,000+㎡ and 290+ staff. The company is identified as an audited/verified supplier and has a relatively strong platform profile, including 7 years as a Gold Supplier, Trade Assurance support, and platform labels such as low MOQ for customization, response time ≤22h, and 100.0% on-time delivery. Its listed products are mainly Dear Lover wholesale women’s apparel items with low MOQ of 2 pieces, indicating suitability for small-batch wholesale buyers, online retailers, and buyers testing multiple styles.
However, commercial transaction evidence is limited: only 6 orders and CN¥13.5K+ transaction value in the past six months, with 10+ reviews despite a high 4.9 store rating. Overall, this supplier shows solid operational and compliance credibility but relatively modest recent business volume. It is suitable for low-MOQ apparel procurement, trial orders, and buyers prioritizing platform protection and delivery reliability.

Detailed Analysis
1. Company Strength — 20 pts
Basis
- Factory location: Fujian, China
- Factory area: 12,000+㎡
- Employees: 290+ staff
- Audited/verified supplier: True
Elaboration
The supplier reports a sizeable operating base with more than 12,000㎡ of factory area and over 290 employees. These figures indicate a meaningful production organization rather than a very small workshop. The existence of audited/verified supplier status further supports the credibility of its operational setup. However, the provided data does not include detailed production lines, monthly output, machinery lists, production capacity by category, or factory certifications beyond the audited/verified supplier indicator.
Scoring Rationale
The company demonstrates characteristics of a medium-to-large supplier, especially considering its factory area and staff size. The audited/verified supplier status strengthens confidence in its basic manufacturing or supply-chain structure. However, because the data does not provide specific production capacity, export scale, equipment details, or formal factory management certifications, it should not be rated as a fully proven large-scale stable supply chain at the highest level.
Final Score
17 / 20
2. Platform & Compliance Credibility — 20 pts
Basis
- Gold Supplier: True
- Gold Supplier history: 7 years
- Trade Assurance: True
- Audited/verified supplier: True
- Platform/industry labels:
- Low MOQ for customization
- Response time ≤22h
- On-time delivery 100.0%
Elaboration
The supplier has a relatively strong platform credibility profile. Seven years as a Gold Supplier indicates a sustained presence on rather than a newly established storefront. Trade Assurance availability gives buyers an additional transaction protection mechanism. The audited/verified supplier status also adds credibility, while platform labels further support the supplier’s compliance and service visibility.
Scoring Rationale
This dimension is one of the supplier’s strongest areas. The combination of 7-year Gold Supplier status, Trade Assurance, and audited/verified supplier status represents a well-established platform credibility foundation. The certification and label information is relatively complete for platform-level assessment. The score is not a perfect 20 because the provided data does not include additional third-party factory certificates, management system certifications, or detailed compliance documentation.
Final Score
19 / 20
3. Business Performance — 20 pts
Basis
- Orders in the past 6 months: 6
- Transaction value in the past 6 months: CN¥13.5K+
- Store rating: 4.9
- Reviews: 10+
Elaboration
The supplier has a high store rating of 4.9, which is positive. However, the number of recent orders and transaction value are limited. Six orders over six months and CN¥13.5K+ in transaction value suggest relatively low recent platform transaction activity. The review base is also small at 10+, which limits the statistical reliability of the rating.
Scoring Rationale
Although the store rating is strong, the business performance evidence is modest. A high rating with only a small number of reviews is less persuasive than a high rating supported by large transaction volume and extensive customer feedback. The recent order count and transaction value indicate that the supplier has some verified commercial activity, but not enough to classify it as a high-volume or strongly market-validated supplier.
Final Score
12 / 20
4. Service Capability — 10 pts
Basis
- Communication response time: ≤22h
- Platform label: Low MOQ for customization
- Full Customization: Insufficient Data
Elaboration
The supplier’s response time is listed as ≤22h, which indicates a basic acceptable response capability but does not meet the strongest benchmark of response within one hour. The platform label shows “Low MOQ for customization,” suggesting some customization-related service capability. However, the provided data does not confirm whether the supplier supports Full Customization, design development, private label, packaging customization, or technical product modification.
Scoring Rationale
The supplier appears serviceable for standard inquiries and potentially low-MOQ customization, but the response time is not highly competitive compared with suppliers offering ≤1h response. Since Full Customization is not confirmed, the score should remain in the normal/basic service range rather than the top tier. The supplier is likely adequate for routine procurement communication but not yet proven for complex customization projects.
Final Score
7 / 10
5. Delivery Performance — 10 pts
Basis
- On-time delivery rate: 100.0%
Elaboration
The supplier reports a 100.0% on-time delivery rate. Based on the scoring standard, an on-time delivery rate above 90% qualifies for the highest scoring range. This is a strong positive indicator for buyers concerned about fulfillment reliability.
Scoring Rationale
A 100.0% on-time delivery rate supports strong delivery performance. However, the provided data does not specify the number of shipments behind this rate or whether it is based on a large transaction sample. Considering the low recent order count, the delivery metric is excellent but may be based on limited transaction volume. Therefore, it deserves a high score, while leaving slight caution regarding sample size.
Final Score
9 / 10
6. Quality & Customer Feedback — 20 pts
Basis
- Store rating: 4.9
- Reviews: 10+
- Audited/verified supplier: True
- Finished Product Inspection: Insufficient Data
- Factory Verification: True / audited supplier status indicated
Elaboration
The supplier has a strong store rating of 4.9, which reflects positive buyer feedback based on the available review data. The audited/verified supplier status provides some confidence in the supplier’s operational legitimacy. However, the review count is limited at 10+, and the data does not confirm whether Finished Product Inspection is available. There is also no detailed information on quality control procedures, defect rates, inspection reports, product testing, or quality certifications.
Scoring Rationale
The supplier shows positive quality signals through its high rating and verified/audited supplier status. However, the small review base limits the strength of the evidence. The absence of confirmed Finished Product Inspection prevents a higher score, as buyers do not have enough data to evaluate systematic quality assurance. The supplier appears acceptable from a quality-feedback perspective, but further confirmation would be necessary before large or quality-sensitive orders.
Final Score
15 / 20
Total Score
| Dimension | Score |
|---|---|
| Company Strength | 17 / 20 |
| Platform & Compliance Credibility | 19 / 20 |
| Business Performance | 12 / 20 |
| Service Capability | 7 / 10 |
| Delivery Performance | 9 / 10 |
| Quality & Customer Feedback | 15 / 20 |
| Total Score | 79 / 100 |
Procurement Recommendation
Recommendation: Recommended for trial cooperation, with controlled order size.
Fujian New Shiying E-Commerce Co., Ltd. is suitable for buyers seeking low-MOQ wholesale women’s apparel products, small-batch sourcing, style testing, or online retail replenishment. Its key advantages are strong platform credibility, 7-year Gold Supplier status, Trade Assurance support, audited/verified supplier status, sizable factory resources, and 100.0% reported on-time delivery.
The main risks are limited recent commercial validation, with only 6 orders and CN¥13.5K+ transaction value in the past six months, plus a relatively small review base of 10+. Quality assurance information is also incomplete because Finished Product Inspection is not confirmed in the provided data.
For procurement execution, buyers should start with sample orders or small trial orders, verify product quality, confirm customization scope, clarify inspection arrangements, and use Trade Assurance for transaction protection. If trial performance is stable, the supplier has growth potential as a low-MOQ apparel sourcing partner.
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