Shanghai Feiyan Industrial Development Co., Ltd. Supplier Evaluation

Executive Summary

Shanghai Feiyan Industrial Development Co., Ltd. is a China-based supplier located in Shanghai, offering inorganic pigment-related products such as lead chrome green, chrome oxide green, and iron oxide pigment products. Based on the provided data, the company has a 6,700+㎡ factory area, 40+ staff, and is marked as a verified supplier, indicating a basic-to-medium production foundation rather than a large-scale manufacturing operation. Its strongest credibility comes from platform indicators: 11 years as a Gold Supplier, Trade Assurance support, and customization-related service tags. However, commercial performance data is weak, with only 1 order and CN¥676.1+ transaction value in the past six months, no store rating provided, and 0 reviews. Delivery performance is strong at 100.0% on-time shipment, but quality feedback is difficult to validate due to missing rating and review data. This supplier may be suitable for cautious trial orders, sample procurement, or buyers needing low-MOQ pigment sourcing, but not yet ideal for high-volume procurement without further verification.

Detailed Analysis

1. Company Strength

Basis
- Factory location: Shanghai, China
- Factory area: 6,700+㎡
- Staff size: 40+ staff
- Verified supplier: True

Elaboration
The supplier has a documented factory area of over 6,700㎡ and more than 40 staff, which suggests a functioning production or operational base with basic manufacturing capacity. The factory scale is not insignificant, but the employee count remains relatively modest compared with larger industrial suppliers. The verified supplier status provides some support for operational legitimacy, although no additional factory audit details, production line count, annual capacity, or equipment information is provided.

Scoring Rationale
This supplier fits best into the “small-to-medium factory with basic production capability” range. The factory area supports a stable physical presence, while the staff count indicates limited-to-moderate manpower. Verification improves confidence, but the lack of detailed production capacity data prevents a higher score.

Final Score
15 / 20

2. Platform & Compliance Credibility

Basis
- Gold Supplier: True
- Gold Supplier duration: 11 years
- Trade Assurance: True
- Certification/industry tags: Warranty available, ODM service available, Full customization, Minor customization

Elaboration
The supplier demonstrates strong platform credibility through 11 years of Gold Supplier history and Trade Assurance support. These are meaningful indicators for procurement risk control on . The presence of service-related tags such as warranty availability, ODM service, full customization, and minor customization also indicates a relatively complete platform profile. However, no specific third-party product certifications, ISO certifications, or industry compliance certificates are provided.

Scoring Rationale
The long Gold Supplier history and Trade Assurance support justify a high score. The platform credibility is strong, but the absence of detailed compliance certificates or named factory audit documents prevents a perfect rating.

Final Score
19 / 20

3. Business Performance

Basis
- Orders in past 6 months: 1
- Transaction value in past 6 months: CN¥676.1+
- Store rating: Insufficient Data
- Review count: 0

Elaboration
The supplier’s recent transaction performance is limited. Only one order and a transaction value of CN¥676.1+ in the past six months indicate low recent commercial activity on the platform. The absence of a store rating and the presence of zero reviews make it difficult to validate buyer satisfaction, repeat purchase behavior, or market acceptance through available transaction data.

Scoring Rationale
Although the company has long platform tenure, the recent business performance indicators are weak. The very low order count, low transaction amount, missing rating, and zero reviews place this dimension below the basic commercial validation threshold.

Final Score
6 / 20

4. Service Capability

Basis
- Communication response time: ≤6h
- Full customization: Listed in platform tags
- Minor customization: Listed in platform tags
- ODM service: Listed in platform tags

Elaboration
The supplier shows reasonable service capability through a response time within six hours and multiple customization-related tags. Full customization, minor customization, and ODM service availability indicate that the supplier may support tailored procurement requirements. However, the response time is not within the strongest benchmark of one hour or less, and no additional evidence is provided regarding multilingual support, engineering support, sampling speed, or dedicated account management.

Scoring Rationale
The supplier has clear customization indicators and acceptable communication responsiveness. However, because the response time is not highly rapid and deeper service capability data is unavailable, the score remains in the normal-to-good range rather than the top tier.

Final Score
7 / 10

5. Delivery Performance

Basis
- On-time delivery rate: 100.0%

Elaboration
The provided on-time shipment rate is 100.0%, which is a strong delivery indicator. This suggests that, based on the available platform data, the supplier has fulfilled shipments within the expected delivery timeline. However, the interpretation should be cautious because the recent order volume is only one order, meaning the delivery performance sample size is very limited.

Scoring Rationale
According to the scoring standard, an on-time delivery rate above 90% qualifies for 9–10 points. The 100.0% figure supports a full score, but procurement teams should still recognize that the data is based on limited recent order activity.

Final Score
10 / 10

6. Quality & Customer Feedback

Basis
- Store rating: Insufficient Data
- Review count: 0
- Finished Product Inspection: Insufficient Data
- Factory Verification / verified supplier: True

Elaboration
Quality and customer feedback visibility are limited. The supplier has verified supplier status, which provides some confidence in company legitimacy or factory-level verification. However, there is no store rating, no customer reviews, and no provided evidence of Finished Product Inspection. As a result, product consistency, complaint history, buyer satisfaction, and quality assurance processes cannot be fully evaluated from the supplied data.

Scoring Rationale
The verified supplier status supports a basic level of quality credibility, but the lack of customer feedback and missing inspection-system data create a significant information gap. This dimension should therefore be scored below the average threshold for strong quality validation.

Final Score
9 / 20

Total Score

66 / 100

Procurement Recommendation

Cooperation is recommended only on a cautious, trial-order basis. Shanghai Feiyan Industrial Development Co., Ltd. shows strong platform credibility, long supplier history, Trade Assurance support, customization capability, and excellent reported on-time delivery. It may be suitable for buyers seeking low-MOQ inorganic pigment sourcing, sample validation, or small-batch procurement.

The main risks are weak recent transaction performance, 0 reviews, missing store rating, and insufficient quality inspection data. Before larger-volume purchasing, buyers should request product specifications, compliance documents, sample testing, quality inspection records, and clearer production capacity evidence. Growth potential exists due to long platform presence and customization tags, but commercial and quality validation remain insufficient based on the provided data.