Liling Huarui Ceramic Co., Ltd. Supplier Evaluation

Executive Summary

Liling Huarui Ceramic Co., Ltd. is a China-based ceramic supplier located in Hunan, offering ceramic thimble and souvenir-related products with listed MOQ of 1,000 pieces and price ranges of CN¥1.76–2.71. Based on the provided data, the company appears to be a small-to-medium scale supplier with 2,000+㎡ factory area and 40+ staff, supported by verified supplier status. Its strongest advantages are platform credibility and compliance signals, including 13 years as an Gold Supplier, Trade Assurance support, Finished Product Inspection, ODM service availability, Full Customization, and a socially responsible label. Commercial performance is moderate, with 40+ orders and CN¥2.7M+ transaction value over the past six months, though the review count is limited at 10 and the shop rating is 4.4. This supplier may be suitable for buyers seeking customized ceramic souvenir products with moderate order volumes, especially where platform protection and customization capability are important.

Detailed Analysis

1. Company Strength

Basis

• Factory area: 2,000+㎡
• Employees: 40+ staff
• Verified supplier: True
• Factory certification information: Insufficient Data beyond verified supplier status

Elaboration

The supplier has a defined physical production base and staff size, indicating basic in-house production capability. A 2,000+㎡ facility and 40+ employees suggest the company is not a large-scale manufacturer, but it has a measurable operating footprint suitable for small-to-medium ceramic product orders. The verified supplier status provides some operational credibility, although no detailed factory audit report, production line count, equipment list, or internationally recognized factory certification is provided.

Scoring Rationale

The company demonstrates basic manufacturing stability through factory area, employee count, and verified supplier status. However, the scale remains relatively limited compared with large industrial suppliers, and the absence of detailed factory certification or production capacity data prevents a higher score. It fits the category of a smaller factory with foundational production capability.

Final Score

12 / 20

2. Platform & Compliance Credibility

Basis

• Gold Supplier: True
• Gold Supplier duration: 13 years
• Trade Assurance: True
• Certification / industry labels: Socially responsible, Finished product inspection, ODM service available, Full customization

Elaboration

The supplier shows strong platform credibility. A 13-year Gold Supplier history indicates long-term platform presence, while Trade Assurance improves transaction protection for buyers. The listed labels also strengthen compliance and service credibility, especially Finished Product Inspection and Full Customization. The available data reflects a relatively complete -based credibility profile.

Scoring Rationale

This is one of the supplier’s strongest areas. Long Gold Supplier history, Trade Assurance, and multiple platform labels together create a solid trust foundation. The only reason the score is not perfect is that the data does not provide detailed third-party audit certificates or full compliance documentation beyond platform-displayed labels.

Final Score

19 / 20

3. Business Performance

Basis

• Orders in past 6 months: 40+
• Transaction value in past 6 months: CN¥2.7M+
• Store rating: 4.4
• Number of reviews: 10

Elaboration

The supplier has measurable recent commercial activity, with more than 40 orders and over CN¥2.7M in transaction value during the past six months. This indicates active market participation and some buyer acceptance. However, the review count is low at 10, and the store rating of 4.4 is acceptable but not outstanding.

Scoring Rationale

The transaction value is relatively strong, while the order volume is moderate. The limited number of reviews weakens the depth of buyer validation, and the 4.4 rating suggests generally acceptable but not premium performance. Overall, the supplier shows stable but not high-volume commercial proof.

Final Score

15 / 20

4. Service Capability

Basis

• Response time: ≤4h
• Full Customization: Listed
• ODM service available: Listed

Elaboration

The supplier provides a response time within four hours, which is acceptable for normal procurement communication. The presence of Full Customization and ODM service availability indicates the supplier can support customized product requirements, which is relevant for souvenir ceramic thimbles and similar customized ceramic items.

Scoring Rationale

The supplier has clear customization capability and reasonable communication responsiveness. However, the response time is not within the highest benchmark of one hour or less, so it should not receive a top-tier service score. The service capability is solid for customized procurement but not exceptional based on the provided data.

Final Score

8 / 10

5. Delivery Performance

Basis

• On-time delivery rate: 93.2%

Elaboration

The supplier’s on-time delivery rate exceeds 90%, which indicates reliable delivery performance based on the provided platform data. This is important for buyers managing replenishment cycles, event-based souvenir orders, or seasonal procurement timelines.

Scoring Rationale

According to the scoring standard, an on-time delivery rate above 90% falls into the 9–10 point range. At 93.2%, the supplier demonstrates strong delivery reliability, though the data does not include shipment volume, late-shipment reasons, or historical trend details, so a full score is not assigned.

Final Score

9 / 10

6. Quality & Customer Feedback

Basis

• Store rating: 4.4
• Reviews: 10
• Finished Product Inspection: Listed
• Verified supplier: True
• Factory Verification: Insufficient Data as a separate certification

Elaboration

The supplier has a quality-related platform label for Finished Product Inspection, which is a positive signal for product control. Verified supplier status also supports baseline credibility. However, customer feedback depth is limited because only 10 reviews are provided. The 4.4 rating is generally positive but not high enough to indicate outstanding customer satisfaction.

Scoring Rationale

The supplier has basic quality assurance indicators, especially Finished Product Inspection, but the limited review count reduces confidence in broad customer validation. The available data supports a good but not top-tier quality assessment. More review volume, detailed inspection procedures, defect rate data, or factory verification documentation would be required for a higher score.

Final Score

15 / 20

Total Score

78 / 100

Procurement Recommendation

Cooperation is recommended with controlled order validation. Liling Huarui Ceramic Co., Ltd. is suitable for buyers seeking customized ceramic thimbles or souvenir ceramic products with moderate order quantities, especially buyers who value Trade Assurance, long-term platform presence, and customization capability.

Main risks include limited factory scale, low review count, lack of detailed factory certification data, and insufficient information on production capacity, quality control procedures, and major customer references. Its growth potential lies in its long operating history, customization labels, stable recent transaction value, and strong on-time delivery rate. For new buyers, a sample order or pilot production run is recommended before scaling to larger procurement volumes.