Ningbo Hailian Electrical Technology Co., Ltd. Supplier Evaluation

Executive Summary

Ningbo Hailian Electrical Technology Co., Ltd. is a China-based supplier located in Zhejiang, offering electric fan products including cooling fans, air circulation fans, stand fans, smart electric stand fans, and adjustable ceiling fans. Based on the provided data, the company shows a moderate manufacturing foundation with an 8,900+㎡ factory area, 70+ staff, and verified supplier status. Its platform credibility is supported by 3 years as a Gold Supplier, Trade Assurance availability, and several service/quality-related tags such as Finished Product Inspection, ODM service, Full Customization, and Warranty available.

However, its business performance data is limited: only 3 orders and CN¥2K+ transaction value in the past six months, with 0 reviews and no available store rating. Delivery performance is also weak based on the reported 0.0% on-time shipment rate. This supplier may be suitable for buyers seeking fan products with low trial MOQ options or customization capability, but larger procurement programs should proceed cautiously due to limited transaction validation and insufficient customer feedback data.

Detailed Analysis

1. Company Strength

Basis
- Factory area: 8,900+㎡
- Employees: 70+ staff
- Verified supplier: True
- Country/region: China, Zhejiang
- Product scope: electric fan-related products

Elaboration
The supplier has a measurable physical manufacturing base, with a factory size above 8,900㎡ and more than 70 staff. This indicates that the company is not a very small trading-only entity based on the provided data. The verified supplier status further supports the existence of a recognized supplier profile. The product listings are concentrated around electric fans, suggesting a focused product category rather than a highly diversified catalog.

Scoring Rationale
The company appears to have basic-to-medium production capacity. The factory area is meaningful, but the employee count of 70+ is moderate rather than large-scale. The verified supplier status strengthens confidence, but no detailed production lines, annual capacity, machinery list, factory audit report, or management system certification is provided. Therefore, the supplier fits best into the “medium stable factory” range, but not at the top of that range.

Final Score
15 / 20

2. Platform & Compliance Credibility

Basis
- Gold Supplier: True
- Gold Supplier duration: 3 years
- Trade Assurance: True
- Certification/industry tags: Warranty available, Finished product inspection, ODM service available, Full customization

Elaboration
The supplier has several important platform credibility indicators. A 3-year Gold Supplier history provides some continuity, while Trade Assurance gives buyers a basic transaction protection mechanism. The presence of Finished Product Inspection and Warranty available improves the supplier’s compliance and quality-support profile. Full Customization and ODM service availability also indicate platform-declared service capability.

Scoring Rationale
The platform credibility is relatively solid because core trust markers are present: Gold Supplier status, Trade Assurance, and supplier verification-related information. However, the Gold Supplier duration is still moderate at 3 years, not long-term. Also, no independent third-party certification names, factory audit certificate numbers, ISO certificates, product safety certifications, or compliance documents are provided. This supports a score in the middle-to-upper range, but not the highest tier.

Final Score
16 / 20

3. Business Performance

Basis
- Orders in past 6 months: 3
- Transaction value in past 6 months: CN¥2K+
- Store rating: Insufficient Data
- Review count: 0

Elaboration
The supplier’s recent transaction record is limited. Three orders over six months and a transaction value of CN¥2K+ indicate low visible commercial activity on the platform. The lack of store rating and zero customer reviews mean there is no meaningful customer-side validation available from the provided data.

Scoring Rationale
Although the supplier has some recorded transactions, the order volume and transaction value are low. The absence of a store rating and customer reviews significantly limits the ability to evaluate buyer satisfaction, repeatability, and commercial reliability. This does not mean the supplier cannot fulfill orders, but it means the available business proof is weak. Therefore, the score should remain in the lower range for business validation.

Final Score
9 / 20

4. Service Capability

Basis
- Response time: ≤2h
- Full Customization: Available
- ODM service: Available

Elaboration
The supplier shows acceptable communication responsiveness, with a stated response time of no more than 2 hours. It also lists Full Customization and ODM service availability, which are important for buyers requiring product adaptation, branding, or design support. However, no data is provided regarding quotation speed, sample lead time, engineering support, multilingual communication, or after-sales responsiveness.

Scoring Rationale
The response time is reasonable but does not meet the strongest benchmark of ≤1 hour. Customization capability is clearly present through the platform tags, which strengthens the service profile. Because the supplier demonstrates both communication responsiveness and customization availability, but lacks deeper service-performance evidence, a mid-to-high service score is appropriate.

Final Score
8 / 10

5. Delivery Performance

Basis
- On-time shipment rate: 0.0%

Elaboration
The provided on-time shipment rate is 0.0%, which is a serious concern from a procurement perspective. No additional data is provided to explain whether this is due to a lack of completed shipments, delayed shipments, insufficient platform records, or another cause. Therefore, the evaluation must be based strictly on the reported figure.

Scoring Rationale
According to the scoring standard, an on-time shipment rate below 70% receives fewer than 5 points. Since the reported rate is 0.0%, the delivery performance score must be very low. Even if the figure may be affected by limited order history, there is no supporting data to justify a higher delivery score.

Final Score
2 / 10

6. Quality & Customer Feedback

Basis
- Finished Product Inspection: Available
- Verified supplier: True
- Store rating: Insufficient Data
- Review count: 0
- Warranty available: Yes

Elaboration
The supplier has some quality-related platform indicators, including Finished Product Inspection and Warranty available. Verified supplier status also provides a basic level of profile credibility. However, the absence of store rating and the lack of customer reviews significantly weaken the ability to assess actual buyer satisfaction, product consistency, complaint handling, or repeat purchase performance.

Scoring Rationale
The quality assurance structure appears partially present due to Finished Product Inspection and warranty availability. However, customer feedback is insufficient, with zero reviews and no store rating. Because quality performance cannot be strongly validated through buyer-side evidence, the supplier should not receive a high score in this category. The score reflects basic quality safeguards but limited customer proof.

Final Score
12 / 20

Total Score

62 / 100

Procurement Recommendation

Cooperation is conditionally recommended for small trial orders, sample evaluation, or buyers seeking electric fan products with customization options. The supplier has a moderate factory base, Gold Supplier status, Trade Assurance, Finished Product Inspection, ODM service, and Full Customization support.

However, it is not yet strongly recommended for large-volume or time-critical procurement based on the current data. Key risks include low six-month transaction volume, only CN¥2K+ reported transaction value, zero reviews, missing store rating, and a 0.0% on-time shipment rate. Buyers should verify delivery capability, request product samples, confirm inspection standards, and use Trade Assurance before scaling orders.

Growth potential exists due to the factory base, focused fan product range, and customization capability, but stronger transaction history and customer feedback are needed to support higher procurement confidence.