Shandong Anli Metal Co., Ltd. Supplier Evaluation

Executive Summary

Shandong Anli Metal Co., Ltd. is a China-based metal wire and fencing supplier located in Shandong, with a reported factory area of 3,700+ m² and 20+ staff. Based on the provided product listings, the company focuses on steel wire, galvanized wire, black wire, and fencing products, with relatively low minimum order quantities such as 1 ton or 1 kilometer, making it potentially suitable for small to mid-sized procurement programs. The supplier has Gold Supplier status for 2 years, supports Trade Assurance, and carries platform tags including Finished Product Inspection, Full Customization, ODM service, and warranty availability. Its recent business data shows 20+ orders and CN¥878.9K+ transaction value over the past six months, supported by a 5.0 store rating but only 10+ reviews. Overall, this appears to be a small-scale but commercially active supplier with acceptable platform credibility, suitable for buyers seeking flexible sourcing volumes rather than large-scale strategic supply.

Detailed Analysis

1. Company Strength

Basis:
- Factory area: 3,700+ m²
- Employees: 20+ staff
- Verified / audited supplier status: True
- Country / province: China, Shandong

Elaboration:
The supplier has a defined physical factory footprint and a stated workforce, indicating basic manufacturing capability rather than a purely trading-oriented profile. However, the reported factory area and employee count suggest a relatively small production organization. The presence of verified supplier status strengthens confidence that the company has undergone some form of platform or supplier validation, but no additional details are provided regarding production lines, annual capacity, machinery, or specialized factory certifications.

Scoring Rationale:
The company demonstrates basic factory infrastructure and verified supplier status, which supports operational credibility. However, the scale is limited compared with larger industrial suppliers, and there is insufficient data on production capacity, equipment, or advanced factory certifications. Therefore, the supplier fits the category of a small factory with fundamental production capability rather than a large-scale stable supply chain.

Final Score: 12 / 20

2. Platform & Compliance Credibility

Basis:
- Gold Supplier: True
- Gold Supplier duration: 2 years
- Trade Assurance: True
- Certification / industry tags: Warranty available, Finished Product Inspection, Full Customization, ODM service available
- Verified supplier status: True

Elaboration:
The supplier has several important platform credibility indicators, including Gold Supplier status, Trade Assurance support, and verified supplier information. The available tags also show commercial and operational support features, such as inspection availability, warranty, customization, and ODM service. However, the Gold Supplier history is only 2 years, which is relatively short and does not yet demonstrate long-term platform track record.

Scoring Rationale:
Core platform protections and credibility markers are present, especially Trade Assurance and verified supplier status. The certification/tag profile is reasonably complete for sourcing evaluation. The main limitation is the short Gold Supplier duration, which reduces confidence compared with suppliers with longer verified operating histories on the platform.

Final Score: 16 / 20

3. Business Performance

Basis:
- Orders in past 6 months: 20+
- Transaction value in past 6 months: CN¥878.9K+
- Store rating: 5.0
- Reviews: 10+

Elaboration:
The supplier has measurable recent transaction activity, with more than 20 orders and over CN¥878.9K in transaction value during the past six months. This indicates that the supplier is commercially active and has received market validation through actual platform transactions. The 5.0 rating is positive, but the review base of 10+ remains limited, making the rating less statistically robust.

Scoring Rationale:
Business activity is stronger than an unproven supplier, supported by a meaningful six-month transaction amount and confirmed order count. However, the order volume and review count are not high enough to classify the supplier as having strong, high-volume commercial validation. The score reflects stable but moderate business performance.

Final Score: 15 / 20

4. Service Capability

Basis:
- Communication response time: ≤4h
- Full Customization tag: Available
- ODM service tag: Available

Elaboration:
The supplier’s response time of within 4 hours suggests acceptable communication efficiency for standard sourcing inquiries. Full Customization and ODM service availability indicate that the supplier may support buyer-specific requirements, although no details are provided regarding design support, sample lead time, engineering capability, or customization case history.

Scoring Rationale:
The supplier has a reasonable response time and documented customization-related platform tags. However, the response time does not meet the strongest benchmark of within 1 hour, and customization capability is only supported at tag level without deeper operational evidence. This supports a solid but not top-tier service capability score.

Final Score: 7 / 10

5. Delivery Performance

Basis:
- On-time delivery rate: 85.7%

Elaboration:
The reported on-time delivery rate falls within the 80–89% range. This indicates that the supplier generally delivers on schedule, but there remains a noticeable risk of delayed shipments compared with suppliers maintaining above 90% on-time performance.

Scoring Rationale:
At 85.7%, delivery performance is acceptable but not excellent. Buyers with strict project timelines or penalty-sensitive delivery windows should manage this risk through confirmed lead times, written shipment commitments, and Trade Assurance order terms.

Final Score: 8 / 10

6. Quality & Customer Feedback

Basis:
- Store rating: 5.0
- Reviews: 10+
- Finished Product Inspection: Available
- Verified / audited supplier status: True

Elaboration:
The supplier has a strong 5.0 store rating and offers Finished Product Inspection, which provides a useful quality assurance signal. Verified supplier status further supports baseline trust. However, the review count is only 10+, which limits the depth of customer feedback evidence. No detailed defect rate, inspection reports, quality certifications, or customer complaint data are provided.

Scoring Rationale:
The quality profile is positive but not fully proven. The 5.0 rating and inspection tag are valuable indicators, yet the relatively small number of reviews prevents the supplier from being classified as having extensive customer feedback validation. The score reflects good basic quality assurance with limited review depth.

Final Score: 16 / 20

Total Score

74 / 100

Procurement Recommendation

Cooperation is recommended with controlled order risk. Shandong Anli Metal Co., Ltd. appears suitable for small to mid-sized buyers sourcing steel wire, galvanized wire, black wire, or fencing products with flexible MOQ requirements. The supplier has acceptable platform credibility, Trade Assurance support, verified status, finished product inspection, and recent transaction activity.

Main risk points include small factory scale, limited staff size, only 2 years of Gold Supplier history, 10+ reviews, and an 85.7% on-time delivery rate. These factors suggest that buyers should start with trial orders, confirm specifications clearly, use Trade Assurance, and request inspection before shipment. Growth potential exists due to active recent transactions, customization tags, and positive rating data, but the supplier is not yet strongly validated as a large-scale or high-volume strategic supplier.