Shandong Yilan Cable Group Co., Ltd. Supplier Evaluation

Supplier Evaluation Report: Shandong Yilan Cable Group Co., Ltd.

Executive Summary

Shandong Yilan Cable Group Co., Ltd. is a China-based cable and wire supplier located in Shandong, with a reported factory area of over 10,000㎡ and more than 110 staff. The company offers several cable-related products, including flexible strand wire, solid copper single core wire, electric power cable, sheathed flexible wire, and tin-plated copper solar cable. Based on the provided platform data, the supplier is a 2-year Gold Supplier, supports Trade Assurance, and is marked as a verified supplier. Its recent commercial activity shows 100+ orders and CN¥3.3M+ transaction value over the past six months, indicating active platform sales. The supplier also provides full customization, minor customization, and ODM services, with a response time of ≤2 hours. It is most suitable for buyers seeking medium-scale cable procurement with customization needs and acceptable platform transaction history. Key limitations include moderate customer rating, limited review volume, and insufficient data on finished product inspection or formal product certifications.

Detailed Analysis

1. Company Strength — 20 Points

Basis

• Factory location: Shandong, China
• Factory area: 10,000+㎡
• Employees: 110+ staff
• Verified supplier: True
• Product scope includes multiple wire and cable products

Elaboration

The supplier has a reported manufacturing footprint of more than 10,000㎡ and a workforce of over 110 employees. This indicates that the company is not a very small workshop-level supplier and appears to have a basic-to-medium industrial production foundation. The presence of multiple cable and wire product listings suggests a focused product category rather than a highly fragmented trading portfolio.

The supplier is also marked as a verified supplier, which provides some support for its factory legitimacy. However, the provided data does not include detailed production line numbers, annual production capacity, machinery lists, laboratory capability, or specific factory audit results. Therefore, while the supplier shows signs of a stable manufacturing base, the depth of production capability cannot be fully confirmed from the available data.

Scoring Rationale

The factory size of 10,000+㎡ and 110+ staff supports a medium-sized production profile. The verified supplier status improves credibility, but the lack of detailed production capacity, equipment information, and formal factory certification data limits the ability to classify it as a large-scale stable supply chain. It fits best within the “medium stable factory” range rather than the top tier.

Final Score

16 / 20

2. Platform & Compliance Credibility — 20 Points

Basis

• Gold Supplier: True
• Gold Supplier duration: 2 years
• Trade Assurance: True
• Verified supplier: True
• Certification/industry tags:
• Full customization
• Minor customization
• ODM service available
• Response time ≤2h
• Formal product or management system certifications: Insufficient Data

Elaboration

The supplier has several important platform credibility indicators. It is a Gold Supplier, supports Trade Assurance, and has verified supplier status. These elements provide a basic compliance and transaction protection framework for international buyers using the platform.

However, the Gold Supplier history is relatively short at 2 years. While this does not indicate risk by itself, it is less established than suppliers with longer platform operating records. The certification tags mainly describe customization and service capabilities rather than independent quality, safety, environmental, or product compliance certifications. No data is provided on ISO, CE, RoHS, UL, CCC, or other cable-related certifications, so these cannot be credited in the evaluation.

Scoring Rationale

The supplier has the core platform credibility components: Gold Supplier status, Trade Assurance, and verification. This supports a relatively solid platform compliance profile. However, the short Gold Supplier tenure and lack of provided formal certification data prevent a higher score. The supplier is credible on the platform but not yet supported by a complete long-term compliance record.

Final Score

16 / 20

3. Business Performance — 20 Points

Basis

• Orders in past 6 months: 100+
• Transaction value in past 6 months: CN¥3.3M+
• Store rating: 4.3
• Number of reviews: 30+

Elaboration

The supplier has recorded more than 100 orders and over CN¥3.3M in transaction value during the past six months. This shows that the supplier has active commercial traction and is not an inactive or unproven storefront. The order count and transaction value suggest a reasonable level of market acceptance within the platform environment.

However, the store rating of 4.3 is moderate rather than excellent. In addition, 30+ reviews provide some customer feedback base, but the review volume is not large enough to fully validate long-term performance across many buyers and product batches. The business data supports a stable mid-level commercial profile but does not yet indicate high-volume, high-rating, strongly validated performance.

Scoring Rationale

The supplier demonstrates meaningful transaction activity, with 100+ recent orders and CN¥3.3M+ in recent sales. This is a positive signal for commercial validation. However, the 4.3 rating and 30+ reviews indicate that customer feedback is present but not strong enough to justify a top-tier score. The supplier fits the “stable medium-scale transaction” category.

Final Score

15 / 20

4. Service Capability — 10 Points

Basis

• Response time: ≤2 hours
• Full customization: Available
• Minor customization: Available
• ODM service: Available

Elaboration

The supplier shows a relatively strong service profile based on the available platform tags. Full customization, minor customization, and ODM service availability indicate that the supplier can potentially support different buyer requirements beyond standard off-the-shelf products. This is important for wire and cable procurement, where specifications, conductor material, sheath type, length, packaging, and application requirements may vary by buyer.

The response time is listed as ≤2 hours, which is acceptable and commercially responsive. However, the scoring criteria identify ≤1 hour response time as the highest service benchmark. Since the provided data only confirms ≤2 hours, the supplier cannot be placed in the highest service-response category.

Scoring Rationale

The supplier has strong customization indicators and acceptable communication responsiveness. The availability of full customization and ODM service is a clear advantage for buyers requiring specification-based procurement. However, because response time is not confirmed as ≤1 hour, and no additional data is provided on engineering support, sample lead time, or multilingual communication capability, the score is kept below the top band.

Final Score

8 / 10

5. Delivery Performance — 10 Points

Basis

• On-time delivery rate: 96.7%

Elaboration

The supplier’s reported on-time delivery rate is 96.7%, which is above the 90% benchmark for strong delivery performance. This suggests that the supplier has generally reliable fulfillment performance on the platform, at least based on the available delivery metric.

For cable and wire procurement, timely dispatch is important because bulk orders, project-based purchasing, and replenishment cycles often require predictable shipment schedules. A 96.7% on-time delivery rate is a positive operational indicator. However, the data does not include average lead time, late shipment reasons, production cycle by product type, or historical delivery consistency beyond the provided rate.

Scoring Rationale

According to the scoring standard, an on-time delivery rate above 90% qualifies for 9–10 points. At 96.7%, the supplier demonstrates strong delivery reliability. Because the provided figure is high and clearly above the threshold, the supplier receives a top-level score for this dimension.

Final Score

10 / 10

6. Quality & Customer Feedback — 20 Points

Basis

• Store rating: 4.3
• Reviews: 30+
• Verified supplier: True
• Finished Product Inspection: Insufficient Data
• Factory Verification: Supported by verified supplier status
• Formal quality certification data: Insufficient Data

Elaboration

The supplier has a store rating of 4.3 and 30+ reviews. This indicates that buyers have left measurable feedback, but the rating is moderate and the review base is limited. The verified supplier status provides some quality-related reassurance at the factory legitimacy level, but it does not replace detailed product quality inspection evidence.

The data does not confirm whether the supplier provides Finished Product Inspection. There is also no provided information on product test reports, cable safety compliance, third-party inspection availability, defect rates, warranty terms, or quality management system certifications. Therefore, the quality assessment must remain cautious. The supplier has basic quality visibility but does not have enough documented quality assurance data to be rated as highly validated.

Scoring Rationale

The supplier benefits from verified status and has customer feedback, but the 4.3 rating is not high enough to indicate excellent customer satisfaction. The review count of 30+ is useful but not extensive. Most importantly, Finished Product Inspection and formal quality certifications are not confirmed in the provided data. As a result, the supplier falls into the “good but not fully validated” quality range.

Final Score

14 / 20

Total Score

Procurement Recommendation

Recommendation: Conditionally Recommended

Shandong Yilan Cable Group Co., Ltd. is suitable for buyers seeking a medium-scale Chinese cable and wire supplier with active transaction history, Trade Assurance support, verified supplier status, and customization capability. The supplier may be appropriate for buyers purchasing flexible wire, copper wire, electric power cable, sheathed flexible wire, or solar-related cable products listed in the provided data.

The supplier is best suited for:
- Small to medium-sized importers
- Buyers requiring customized wire or cable specifications
- Buyers who prefer Trade Assurance-backed transactions
- Procurement teams seeking suppliers with recent transaction activity and strong delivery performance

Key risks include:
- Moderate store rating of 4.3
- Limited review base of 30+
- Only 2 years as Gold Supplier
- Insufficient data on Finished Product Inspection
- Insufficient data on formal product or quality certifications

Growth potential is present due to its 10,000+㎡ factory scale, 110+ staff, customization capability, 100+ recent orders, and 96.7% on-time delivery rate. For initial cooperation, buyers should start with sample orders or controlled trial orders, confirm technical specifications in writing, and request inspection or quality documentation before placing large-volume orders.