Fuzhou Land-Ocean Co., Ltd. Supplier Evaluation

Executive Summary

Fuzhou Land-Ocean Co., Ltd. is a China-based supplier located in Fujian, offering hand fan-related products including wood, bamboo, engraved, folding, wedding, custom logo, and printed fan items. Based on the provided data, the supplier shows strong platform credibility, long-term presence, Trade Assurance support, supplier verification, and relevant customization and inspection labels. Its recent commercial performance is also strong, with 400+ orders and CN¥1.9M+ transaction value over the past six months, supported by a 4.9 store rating and 90+ reviews. Delivery performance is robust, with a 96.0% on-time dispatch rate. However, company scale data is partially limited: factory area is listed as 550+㎡, while employee count is not provided, which restricts confidence in assessing production capacity. Overall, this supplier appears suitable for buyers seeking customizable hand fan products, small-to-medium batch orders, promotional items, wedding-related products, and branded gift items, while larger buyers should further verify production capacity before high-volume procurement.

Detailed Analysis

1. Company Strength

Basis:
- Factory location: Fujian, China
- Factory area: 550+㎡
- Employee count: Insufficient Data
- Verified supplier: True

Elaboration:
The supplier has a clearly stated factory location and a factory area of over 550㎡. This indicates an operating production or supply facility, but the size suggests a relatively small-scale setup compared with larger industrial manufacturers. The lack of employee count prevents a full assessment of labor capacity, shift flexibility, production throughput, or scalability. The verified supplier status provides some credibility, but it does not fully compensate for the missing workforce and production scale data.

Scoring Rationale:
The company demonstrates basic operational capability and has supplier verification, which supports legitimacy. However, the factory area is modest, and the absence of employee data creates uncertainty around production capacity and large-volume fulfillment capability. Therefore, it fits best within the “small but with basic production capability” range rather than a medium or large-scale stable factory category.

Final Score: 12 / 20

2. Platform & Compliance Credibility

Basis:
- Gold Supplier: True
- Gold Supplier duration: 21 years
- Trade Assurance: True
- Certification / industry labels: Finished product inspection, Full customization, ODM service available, Minor customization
- Verified supplier: True

Elaboration:
The supplier has a long Gold Supplier history of 21 years, which is a strong indicator of platform continuity. Trade Assurance support adds transaction protection for buyers. The presence of supplier verification and platform labels related to inspection, customization, and ODM service strengthens the supplier’s credibility within the ecosystem.

Scoring Rationale:
This is one of the supplier’s strongest dimensions. A 21-year Gold Supplier record, Trade Assurance availability, and verification status together represent a mature platform credibility profile. The certification and service labels are relatively complete based on the provided data, supporting a high score.

Final Score: 20 / 20

3. Business Performance

Basis:
- Orders in the past six months: 400+
- Transaction value in the past six months: CN¥1.9M+
- Store rating: 4.9
- Reviews: 90+

Elaboration:
The supplier has generated more than 400 orders and CN¥1.9M+ in transaction value over the past six months. This indicates active buyer demand and proven recent sales performance. A 4.9 store rating is strong, and 90+ reviews provide a meaningful feedback base, though not an exceptionally large review volume.

Scoring Rationale:
The combination of high recent order volume, strong transaction value, and high store rating supports a high business performance score. The review count is solid but not extremely large, so the supplier is rated slightly below the maximum range.

Final Score: 18 / 20

4. Service Capability

Basis:
- Response time: ≤2h
- Full customization: Available
- ODM service: Available
- Minor customization: Available

Elaboration:
The supplier provides a response time within two hours, which indicates reasonably efficient communication. The availability of full customization, minor customization, and ODM service suggests that the supplier can support customized procurement needs, including logo, design, or product adaptation requests based on the listed platform labels.

Scoring Rationale:
The supplier has strong customization indicators, but the response time is ≤2h rather than ≤1h. This places the supplier below the highest service tier while still reflecting good communication and customization capability.

Final Score: 8 / 10

5. Delivery Performance

Basis:
- On-time dispatch rate: 96.0%

Elaboration:
A 96.0% on-time dispatch rate is strong and exceeds the 90% benchmark for top-tier delivery performance. This indicates that the supplier has demonstrated reliable dispatch discipline based on the provided platform data.

Scoring Rationale:
Since the on-time dispatch rate is above 90%, the supplier qualifies for the highest delivery performance range. The score reflects strong fulfillment reliability.

Final Score: 10 / 10

6. Quality & Customer Feedback

Basis:
- Store rating: 4.9
- Reviews: 90+
- Finished product inspection: Available
- Verified supplier: True

Elaboration:
The supplier’s 4.9 store rating indicates strong buyer satisfaction. The 90+ reviews provide a reasonable customer feedback base, while the Finished Product Inspection label suggests a quality control process is available for completed goods. Verified supplier status further supports supplier credibility from a quality assurance perspective.

Scoring Rationale:
The supplier has a high rating, meaningful review volume, and a finished product inspection label. However, the review count is not large enough to classify the feedback base as exceptionally extensive, and no additional third-party product certifications were provided. Therefore, the supplier deserves a strong but not maximum quality score.

Final Score: 18 / 20

Total Score

86 / 100

Procurement Recommendation

Cooperation is recommended, especially for buyers sourcing customizable hand fans, bamboo or wood fans, wedding-related products, promotional gifts, branded merchandise, and small-to-medium order quantities. The supplier’s strongest advantages are long platform history, Trade Assurance support, strong recent transaction performance, high store rating, customization capability, finished product inspection, and reliable delivery performance.

The main risk is limited company scale transparency. Factory area is only 550+㎡ and employee count is not provided, so buyers with large-volume or time-sensitive procurement plans should request additional production capacity evidence before placing major orders. Recommended checks include employee count, monthly output capacity, production line details, sample lead time, bulk lead time, and inspection standards.

Overall, Fuzhou Land-Ocean Co., Ltd. appears to be a credible and commercially active supplier with strong platform trust and good growth potential in customized fan and gift-related procurement categories.