Guangzhou Sheng Zhu Daily Pigments Co., Ltd. Supplier Evaluation

Executive Summary

Guangzhou Sheng Zhu Daily Pigments Co., Ltd. is a China-based supplier located in Guangdong, offering pigment-related products including magnetic, multichrome, cosmetic-grade, loose powder, and color-shifting pigment items. Based on the provided data, the company demonstrates a medium-scale production profile, with an 8,500+㎡ factory area, 70+ staff, and verified supplier status. Its platform credibility is strong, supported by 16 years as a Gold Supplier, Trade Assurance, and platform labels such as Finished Product Inspection, Warranty Available, Minor Customization, and ODM Service Available. Commercial performance appears stable, with 100+ orders and CN¥811.3K+ transaction value over the past six months, supported by a 4.9 store rating and 40+ reviews. Delivery performance is moderate-to-good at 87.1% on-time dispatch. The supplier appears suitable for buyers seeking established pigment suppliers with platform-backed credibility, moderate production capacity, and basic customization support, while larger buyers should further verify production scalability, compliance documentation, and quality consistency before bulk procurement.

Detailed Analysis

1. Company Strength

Basis
- Factory location: Guangdong, China
- Factory area: 8,500+㎡
- Employees: 70+ staff
- Verified supplier / factory audit status: True

Elaboration
The supplier has a clearly stated physical production base with a factory area exceeding 8,500㎡ and more than 70 employees. This indicates a structured manufacturing operation rather than a very small trading setup. The verified supplier status further supports the credibility of its operational presence. However, the available data does not provide detailed production capacity, number of production lines, annual output, equipment details, or factory certifications beyond the verified supplier indication.

Scoring Rationale
The company fits the profile of a medium-sized stable factory. Its factory size and employee count are stronger than small-scale workshop indicators, and verified supplier status improves confidence in its operational foundation. However, without detailed production capacity, equipment, or formal factory certification data, it should not be scored as a large-scale mature supply chain.

Final Score: 16 / 20

2. Platform & Compliance Credibility

Basis
- Gold Supplier: True
- Gold Supplier duration: 16 years
- Trade Assurance: True
- Certification / industry labels: Warranty Available, Finished Product Inspection, Minor Customization, ODM Service Available
- Verified supplier status: True

Elaboration
The supplier has a long Gold Supplier history of 16 years, which is a strong platform credibility indicator. Trade Assurance provides transaction protection, while Finished Product Inspection and Warranty Available indicate the presence of platform-visible quality and after-sales support mechanisms. ODM Service Available and Minor Customization also show some platform-recognized service capability. However, no specific international product certifications, compliance certificates, or third-party laboratory test reports are provided in the data.

Scoring Rationale
The supplier has a strong and mature platform trust profile due to long-term Gold Supplier membership, Trade Assurance, verified status, and multiple platform labels. The score is high, but not full, because the data does not include detailed product compliance certifications or complete certification documentation.

Final Score: 19 / 20

3. Business Performance

Basis
- Orders in the past six months: 100+
- Transaction value in the past six months: CN¥811.3K+
- Store rating: 4.9
- Reviews: 40+

Elaboration
The supplier has visible transaction activity, with more than 100 orders and CN¥811.3K+ transaction value in the past six months. This suggests active market demand and a commercially validated supplier profile on the platform. The 4.9 rating is strong, while 40+ reviews provide some customer feedback base, though the review volume is not extremely large.

Scoring Rationale
The business data supports a stable mid-level transaction profile. Order quantity and transaction value are meaningful, and the store rating is high. However, the review count remains moderate, and the data does not indicate very high-volume transaction scale. Therefore, the supplier performs well but does not reach the highest business performance tier.

Final Score: 17 / 20

4. Service Capability

Basis
- Response time: ≤4h
- Customization-related labels: Minor Customization, ODM Service Available
- Full Customization: Insufficient Data

Elaboration
The supplier’s response time of within four hours indicates acceptable communication efficiency, although it is not within the strongest ≤1 hour benchmark. The presence of Minor Customization and ODM Service Available suggests the supplier can support some customization requirements. However, the data does not confirm Full Customization capability.

Scoring Rationale
Service capability is solid but not top-tier. The supplier demonstrates acceptable response speed and some customization support, but the absence of confirmed Full Customization and the response time being longer than one hour limit the score.

Final Score: 7 / 10

5. Delivery Performance

Basis
- On-time dispatch rate: 87.1%

Elaboration
The supplier’s on-time dispatch rate is 87.1%, which falls within the 80%–89% range. This indicates generally reliable delivery performance, though it is not at the highest reliability level of above 90%.

Scoring Rationale
The delivery score aligns directly with the provided on-time dispatch rate. At 87.1%, the supplier shows reasonably stable delivery execution, but buyers with strict delivery timelines should monitor shipment commitments closely.

Final Score: 8 / 10

6. Quality & Customer Feedback

Basis
- Store rating: 4.9
- Reviews: 40+
- Finished Product Inspection: Yes
- Verified supplier / factory audit status: True
- Warranty Available: Yes

Elaboration
The supplier has a high customer rating of 4.9 and more than 40 reviews, indicating generally positive buyer feedback. Finished Product Inspection and Warranty Available strengthen the quality assurance profile, while verified supplier status provides additional credibility. However, the data does not include defect rates, inspection pass rates, product test reports, or detailed compliance certificates.

Scoring Rationale
The supplier has a good quality feedback profile supported by high ratings and basic quality assurance labels. The score is strong but not at the highest level because the review base is moderate rather than large, and detailed technical quality documentation is not provided.

Final Score: 17 / 20

Total Score

84 / 100

• Company Strength: 16 / 20
• Platform & Compliance Credibility: 19 / 20
• Business Performance: 17 / 20
• Service Capability: 7 / 10
• Delivery Performance: 8 / 10
• Quality & Customer Feedback: 17 / 20

Procurement Recommendation

Guangzhou Sheng Zhu Daily Pigments Co., Ltd. is recommended for cooperation, especially for buyers seeking a platform-validated pigment supplier with stable medium-scale production, strong credibility, active recent transactions, and basic quality assurance support. It is suitable for small to medium procurement orders, product sampling, ODM-related cooperation, and buyers requiring moderate customization rather than fully confirmed deep customization.

Key risks include insufficient data on international certifications, detailed production capacity, product compliance documentation, inspection pass rates, and confirmed Full Customization capability. The 87.1% on-time dispatch rate is acceptable but should be monitored for time-sensitive orders. Growth potential is positive due to its long platform history, verified supplier status, active transaction record, and strong customer rating, but larger-volume buyers should conduct additional supplier qualification checks before scaling procurement.