Guangzhou Sheng Zhu Daily Pigments Co., Ltd. Supplier Evaluation

Executive Summary

Guangzhou Sheng Zhu Daily Pigments Co., Ltd. is a China-based supplier located in Guangdong, with a reported factory area of 8,500+㎡ and 70+ staff. The supplier shows a moderate production foundation supported by verified supplier status, 8 years as an Gold Supplier, Trade Assurance, Finished Product Inspection, ODM service availability, and Full Customization. Its product listings focus on pigment-related items such as chameleon pearl chrome nail pigments, holographic loose eyeshadow, cat eye pigments, and aurora multi-color pigment products, with low MOQ at 10 grams. Commercial performance is moderate, with 80+ orders and CN¥338K+ transaction value in the past six months. However, the store rating of 4.3 and 10+ reviews indicate limited customer feedback depth. Delivery performance is a key concern, with an on-time dispatch rate of 74.5%. This supplier is most suitable for small to mid-sized buyers seeking flexible MOQ, pigment customization, and platform-backed sourcing, while requiring careful delivery monitoring.

Detailed Analysis

1. Company Strength

Basis:
- Factory area: 8,500+㎡
- Employees: 70+ staff
- Verified supplier: True
- Location: Guangdong, China

Elaboration:
The supplier has a clearly stated physical production base with 8,500+㎡ of factory space and 70+ employees. This indicates a meaningful manufacturing setup rather than a purely trading-oriented profile. The verified supplier status further supports the existence of a checked operational foundation.

Scoring Rationale:
The company demonstrates stable basic production capacity, but the employee count and factory size suggest a medium-scale operation rather than a large-scale supply chain enterprise. The presence of verified supplier status improves credibility, while the available data does not indicate very large-scale production infrastructure or broader factory certification beyond verification.

Final Score: 16 / 20

2. Platform & Compliance Credibility

Basis:
- Gold Supplier: True
- Gold Supplier duration: 8 years
- Trade Assurance: True
- Certification / industry labels: Warranty available, Finished Product Inspection, ODM service available, Full Customization

Elaboration:
The supplier has maintained Gold Supplier status for 8 years and supports Trade Assurance, both of which provide platform-level credibility. The available labels also indicate a relatively complete service and compliance profile, including inspection and customization-related capabilities.

Scoring Rationale:
An 8-year Gold Supplier record, Trade Assurance support, and multiple service/inspection labels form a strong platform credibility foundation. The data supports a high score, though no additional external certifications or detailed factory audit certificates are provided beyond the platform information.

Final Score: 19 / 20

3. Business Performance

Basis:
- Past 6-month orders: 80+
- Past 6-month transaction value: CN¥338K+
- Store rating: 4.3
- Reviews: 10+

Elaboration:
The supplier shows active recent transaction activity, with more than 80 orders and CN¥338K+ in transaction value over the past six months. This indicates existing market demand and commercial activity on the platform. However, the number of reviews is relatively limited, which reduces the depth of buyer-side validation.

Scoring Rationale:
The order volume and transaction value suggest stable but not high-volume business performance. The 4.3 store rating is acceptable but not outstanding, and the 10+ review count is too limited to strongly validate long-term customer satisfaction. Therefore, the supplier fits a mid-level commercial performance profile.

Final Score: 14 / 20

4. Service Capability

Basis:
- Response time: ≤4h
- Full Customization: Available
- ODM service: Available

Elaboration:
The supplier provides a stated response time within four hours, which is acceptable for routine sourcing communication. Full Customization and ODM service availability indicate that the supplier can support buyers requiring product adaptation or customized pigment-related solutions.

Scoring Rationale:
The supplier demonstrates solid service capability through customization and ODM labels, but the response time does not meet the strongest benchmark of ≤1 hour. The available data supports a good but not top-tier service score.

Final Score: 8 / 10

5. Delivery Performance

Basis:
- On-time dispatch rate: 74.5%

Elaboration:
The supplier’s delivery performance is the weakest area in the available dataset. A 74.5% on-time dispatch rate means roughly one quarter of shipments may not meet the stated dispatch schedule, which creates planning risk for buyers with strict replenishment or launch timelines.

Scoring Rationale:
According to the scoring framework, a 70–79% on-time dispatch rate falls within the 5–6 point range. Given the figure is closer to the middle of this band and below 80%, the supplier receives a conservative score.

Final Score: 5 / 10

6. Quality & Customer Feedback

Basis:
- Store rating: 4.3
- Reviews: 10+
- Finished Product Inspection: Available
- Verified supplier: True

Elaboration:
The supplier has Finished Product Inspection and verified supplier status, which are positive quality-control indicators. However, customer feedback volume is limited, with only 10+ reviews, and the 4.3 rating is moderate rather than high.

Scoring Rationale:
The supplier has basic quality assurance mechanisms, but the customer feedback dataset is not strong enough to confirm consistently high buyer satisfaction. The score reflects a supplier with acceptable quality-control signals but insufficient review depth for a higher rating.

Final Score: 14 / 20

Total Score

76 / 100

Procurement Recommendation

Cooperation is conditionally recommended. Guangzhou Sheng Zhu Daily Pigments Co., Ltd. is suitable for small to mid-sized buyers seeking pigment products with low MOQ, ODM support, and customization capability. The supplier is also appropriate for buyers who value platform credibility, Trade Assurance, and Finished Product Inspection.

Key risks include the 74.5% on-time dispatch rate, limited review volume, and a moderate 4.3 store rating. Buyers should start with trial orders, confirm production and dispatch timelines in writing, and use Trade Assurance for payment protection. Growth potential exists due to the supplier’s 8-year Gold Supplier history, verified status, customization capability, and active recent transaction record.