Jinhua Xinyurui Crafts Co., Ltd. Supplier Evaluation

Executive Summary

Jinhua Xinyurui Crafts Co., Ltd. is a Zhejiang-based Chinese supplier with a verified factory profile, 16,000+㎡ factory area, and 180+ staff, indicating a medium-scale manufacturing operation with stable basic production capacity. The supplier offers acrylic flower vases and related decorative craft products with generally low MOQs ranging from 2 to 100 pieces, making it potentially suitable for small-batch procurement, product testing, and customized decorative product sourcing. Its platform credibility is strong, supported by 11 years as a Gold Supplier, Trade Assurance, Finished Product Inspection, ODM service availability, and low-MOQ customization tags. Business performance is also solid, with 100+ orders and CN¥7.4M+ transaction value in the past six months. However, the review volume is limited at 10+, and delivery performance is moderate with an 80.2% on-time dispatch rate. Overall, this supplier is suitable for buyers seeking acrylic decorative items with moderate customization needs, but delivery reliability and limited customer feedback should be monitored.

Detailed Analysis

1. Company Strength

Basis:
- Factory area: 16,000+㎡
- Employees: 180+ staff
- Verified supplier/factory status: True
- Location: Zhejiang, China

Elaboration:
The supplier has a clearly stated factory scale with more than 16,000㎡ of operating space and over 180 staff members. This indicates a structured production base rather than a very small workshop. The verified supplier/factory status further supports the credibility of its operational presence. However, no additional data is provided regarding production lines, monthly capacity, equipment, export history, or factory audit certificates beyond the verification status.

Scoring Rationale:
The company demonstrates medium-to-strong manufacturing strength based on factory size, workforce, and verification status. While the scale is substantial enough for stable supply, the available data does not prove large-scale industrial capacity or advanced factory certifications. Therefore, it fits best within the upper range of a medium stable factory rather than the top tier of a large-scale supply chain.

Final Score: 17 / 20

2. Platform & Compliance Credibility

Basis:
- Gold Supplier: True
- Gold Supplier history: 11 years
- Trade Assurance: True
- Certification/industry tags: Low MOQ for customization, Finished Product Inspection, ODM service available

Elaboration:
The supplier has a long platform presence, with 11 years as a Gold Supplier. Trade Assurance is available, which gives buyers an additional transactional protection mechanism. The listed tags also show platform-recognized service and compliance indicators, including Finished Product Inspection and ODM service availability. However, no independent third-party certifications, product safety certifications, or specific audit reports are provided in the data.

Scoring Rationale:
The supplier has a strong platform credibility profile due to long-term Gold Supplier status, Trade Assurance support, and several relevant certification/service tags. The absence of detailed third-party certification data prevents a perfect score, but the platform-backed credibility is clearly strong.

Final Score: 19 / 20

3. Business Performance

Basis:
- Orders in past 6 months: 100+
- Transaction value in past 6 months: CN¥7.4M+
- Store rating: 4.7
- Reviews: 10+

Elaboration:
The supplier shows active recent transaction performance, with more than 100 orders and over CN¥7.4M in transaction value during the past six months. This suggests real commercial activity and buyer demand. The store rating of 4.7 is positive, although the number of reviews is relatively limited at just 10+, which reduces the depth of customer validation.

Scoring Rationale:
The order quantity and transaction value are strong indicators of business activity. The 4.7 rating supports a generally positive buyer experience, but the limited review count means the feedback base is not broad enough to fully confirm consistent performance across many customers. This justifies a high but not maximum score.

Final Score: 18 / 20

4. Service Capability

Basis:
- Response time: ≤5h
- Tags: Low MOQ for customization, ODM service available
- Full Customization: Insufficient Data

Elaboration:
The supplier provides a response time of no more than five hours, which is acceptable but not within the strongest benchmark of one hour or less. The platform tags show low-MOQ customization and ODM service availability, indicating some customization capability. However, the data does not confirm Full Customization support, dedicated design assistance, sample development speed, or multilingual service capability.

Scoring Rationale:
The supplier demonstrates normal communication efficiency and basic-to-moderate customization capability through ODM and low-MOQ customization tags. Since the response time is not within the top service tier and Full Customization is not confirmed, the score should remain in the middle range.

Final Score: 7 / 10

5. Delivery Performance

Basis:
- On-time dispatch rate: 80.2%

Elaboration:
The supplier’s on-time dispatch rate is 80.2%, which falls within the 80%–89% range. This indicates acceptable but not excellent delivery reliability. Buyers may still experience some shipment timing risk, especially for time-sensitive procurement or seasonal campaigns.

Scoring Rationale:
According to the scoring standard, an on-time dispatch rate between 80% and 89% corresponds to 7–8 points. Since 80.2% is close to the lower end of this range, the appropriate score is 7 rather than 8.

Final Score: 7 / 10

6. Quality & Customer Feedback

Basis:
- Store rating: 4.7
- Reviews: 10+
- Finished Product Inspection: True
- Factory Verification: True

Elaboration:
The supplier has a positive store rating of 4.7 and provides Finished Product Inspection, which supports basic quality control assurance. Factory verification also adds confidence in the supplier’s operational legitimacy. However, the review count is limited at 10+, so customer feedback volume is not strong enough to fully validate long-term consistency or broad buyer satisfaction.

Scoring Rationale:
The supplier has a good rating and recognized inspection-related support, but the limited review base prevents it from reaching the highest score range. The available data supports a good quality profile with basic quality assurance systems, rather than a fully proven high-volume customer feedback record.

Final Score: 16 / 20

Total Score

84 / 100

Procurement Recommendation

Cooperation is recommended with controlled risk management. Jinhua Xinyurui Crafts Co., Ltd. is suitable for buyers sourcing acrylic vases, decorative craft items, low-MOQ orders, ODM-supported products, and small-to-medium batch customization projects. Its key strengths are strong credibility, verified factory status, solid recent transaction value, and available finished product inspection. Main risks include moderate delivery reliability at 80.2% on-time dispatch, limited review volume, and insufficient data on Full Customization, production capacity, and third-party certifications. The supplier has growth potential as a stable mid-sized decorative crafts supplier, especially for buyers prioritizing flexible MOQ and platform-protected transactions.