Shandong Kaibei Food Co., Ltd. Supplier Evaluation

Supplier Evaluation Report: Shandong Kaibei Food Co., Ltd.

Executive Summary

Shandong Kaibei Food Co., Ltd. is a China-based supplier located in Shandong, with a reported factory area of over 30,000㎡ and more than 40 staff. The company appears to operate in food decoration and edible coloring-related products, based strictly on the listed product data, including edible coloring, cake decoration molds, liquid food colors, glitter powder, and sprinkles-related items. The supplier has relatively strong platform credibility, supported by 6 years as an Gold Supplier, Trade Assurance availability, supplier/factory verification, and platform tags such as Full Customization and 95.3% on-time delivery. Commercial performance is moderate to strong, with 200+ orders and CN¥1.4M+ transaction value over the past six months, alongside a 4.8 store rating and 50+ reviews. This supplier may be suitable for buyers seeking small-to-medium wholesale procurement, customized product options, and relatively reliable delivery performance. Key limitations include limited employee scale and insufficient disclosed information on formal product quality inspection systems.

Detailed Analysis

1. Company Strength — 20 Points

Basis

• Company Name: Shandong Kaibei Food Co., Ltd.
• Country/Region: China, Shandong Province
• Factory Area: 30,000+㎡
• Employees: 40+ staff
• Verified Supplier / Factory Verification: True

Elaboration

The supplier reports a factory area exceeding 30,000㎡, which indicates a sizable physical production or operational site. This is a positive indicator for production space, warehousing capacity, and potential scalability. However, the reported employee count is only 40+ staff, which is relatively modest compared with the large stated factory area. This suggests that while the company has substantial physical infrastructure, its labor scale may be more limited than larger industrial manufacturers.

The presence of supplier or factory verification strengthens confidence in the company’s operational legitimacy. However, no detailed third-party factory audit report, production line count, annual output capacity, machinery list, or formal food safety manufacturing certification was provided in the supplied data. Therefore, the assessment must remain cautious and cannot conclude that the supplier has large-scale automated manufacturing capability beyond the stated factory size and staff number.

Scoring Rationale

The company has a strong physical factory footprint and verified supplier status, which supports a stable operational foundation. However, the relatively small employee base limits the interpretation of this supplier as a large-scale production enterprise. The lack of disclosed production capacity, equipment details, and factory certification data also prevents a higher score. Overall, the supplier fits better into the category of a medium-sized stable factory with some scale advantages rather than a fully demonstrated large-scale supply chain operator.

Final Score

16 / 20

2. Platform & Compliance Credibility — 20 Points

Basis

• Gold Supplier: True
• Gold Supplier Years: 6 years
• Trade Assurance: True
• Verified Supplier / Factory Verification: True
• Platform Tags: Warranty available, Response time ≤3h, Full customization, On-time delivery 95.3%

Elaboration

The supplier has been an Gold Supplier for 6 years, which reflects a relatively established platform presence. Trade Assurance availability provides an additional transaction protection mechanism for buyers, especially for cross-border or remote procurement. The supplier is also marked as verified, which improves credibility compared with unverified suppliers.

The listed platform tags are relatively complete and commercially useful. “Warranty available” indicates some level of after-sales support, while “Full customization” suggests that the supplier can handle customized requirements. The on-time delivery tag of 95.3% also reinforces platform-level reliability. However, the provided data does not include detailed compliance certifications such as food safety certificates, halal certification documentation, ISO, HACCP, BRC, FDA registration, or other regulated-market compliance evidence. Although one product title mentions “Halal Food,” no formal Halal certificate is provided in the data, so this cannot be treated as verified certification.

Scoring Rationale

The supplier demonstrates strong platform credibility due to its 6-year Gold Supplier history, Trade Assurance support, verification status, and multiple useful commercial tags. These indicators form a relatively complete credibility profile. The score is not placed at the maximum level because formal compliance certificates and detailed audit documents are not provided, especially important for food-related products.

Final Score

18 / 20

3. Business Performance — 20 Points

Basis

• Orders in Past 6 Months: 200+
• Transaction Value in Past 6 Months: CN¥1.4M+
• Store Rating: 4.8
• Reviews: 50+

Elaboration

The supplier has recorded more than 200 orders over the past six months, indicating active marketplace demand and a proven transaction history. The transaction value of over CN¥1.4 million in the same period suggests that the supplier is not merely receiving small sample orders but has generated meaningful commercial volume.

The store rating of 4.8 is strong and indicates generally positive buyer satisfaction. The review count of 50+ provides some validation, though it is not a very large review base compared with highly mature, high-volume platform sellers. The combination of 200+ orders, CN¥1.4M+ transaction value, and a 4.8 rating shows that the supplier has a reasonable level of commercial validation.

Scoring Rationale

The supplier’s business performance is solid, with a meaningful order count and transaction value within the last six months. The 4.8 rating supports a positive buyer experience, while 50+ reviews provide a moderate but not extensive feedback base. The score is strong but not at the highest level because the review count and transaction volume, while good, do not demonstrate the very high market validation typically associated with top-tier high-volume suppliers.

Final Score

17 / 20

4. Service Capability — 10 Points

Basis

• Communication Response Time: ≤3h
• Full Customization: Listed in platform tags
• Warranty Available: Listed in platform tags

Elaboration

The supplier’s response time is stated as within 3 hours, which indicates acceptable communication efficiency for B2B procurement. This is not as fast as suppliers with response times within 1 hour, but it is still within a commercially reasonable range. The presence of “Full customization” is a positive service capability indicator, suggesting that the supplier may support customized specifications, packaging, colors, or other buyer requirements. However, the exact scope of customization is not described in the supplied data.

The “Warranty available” tag also supports the supplier’s service profile, although no details are provided regarding warranty duration, coverage, claim process, or applicable product categories. Therefore, while the supplier shows useful service capabilities, the lack of detailed service terms limits the certainty of evaluation.

Scoring Rationale

The supplier demonstrates a normal-to-good service capability profile with ≤3h response time and stated full customization. However, because the response time is not within the highest-performing ≤1h category, and the details of customization and warranty terms are not disclosed, the score should remain in the mid-to-upper range rather than at the maximum level.

Final Score

8 / 10

5. Delivery Performance — 10 Points

Basis

• On-time Delivery Rate: 95.3%

Elaboration

The supplier’s on-time delivery rate is 95.3%, which is above the 90% benchmark for strong delivery performance. This suggests that the supplier has a reliable shipment execution record on the platform. For buyers managing replenishment schedules, promotional campaigns, or seasonal demand, a delivery rate above 95% is a positive operational signal.

However, the data does not include average lead time, production cycle, shipping methods, capacity during peak season, or historical late-shipment reasons. Therefore, while the on-time delivery percentage is strong, buyers should still confirm lead times and shipment schedules before placing larger or time-sensitive orders.

Scoring Rationale

Based strictly on the provided scoring standard, an on-time delivery rate above 90% qualifies for 9–10 points. At 95.3%, the supplier demonstrates strong delivery reliability. The score is near maximum, but not treated as fully risk-free because no additional delivery details such as lead time consistency or peak-season capacity are provided.

Final Score

10 / 10

6. Quality & Customer Feedback — 20 Points

Basis

• Store Rating: 4.8
• Reviews: 50+
• Verified Supplier / Factory Verification: True
• Finished Product Inspection: Insufficient Data
• Formal Product Certifications: Insufficient Data

Elaboration

The supplier has a store rating of 4.8, which indicates favorable customer feedback. The review count of 50+ offers a reasonable but not extensive base of buyer opinions. This supports a generally positive quality and service perception, although the review quantity is not high enough to fully eliminate uncertainty.

Factory or supplier verification is a positive quality-related indicator because it suggests that basic company or factory information has been checked. However, the supplied data does not confirm whether the supplier has a finished product inspection system. No specific quality control process, inspection standard, food safety certification, batch testing procedure, or third-party product testing documentation is included. For food-related products such as edible coloring and food decoration items, this missing information is important and should be reviewed before procurement, especially for buyers selling into regulated markets.

Scoring Rationale

The supplier receives a good score due to its 4.8 rating, moderate review base, and verified status. However, the absence of disclosed Finished Product Inspection information and formal quality certifications limits confidence in its quality assurance system. The score reflects positive customer feedback but also recognizes that quality control evidence is incomplete.

Final Score

16 / 20

Total Score

Procurement Recommendation

Recommendation: Recommended for conditional cooperation.

Shandong Kaibei Food Co., Ltd. is suitable for buyers seeking food decoration, edible coloring, and related small-pack wholesale products, particularly customers who value platform protection, moderate transaction history, customization support, and strong on-time delivery performance. The supplier may be appropriate for small-to-medium importers, online retailers, bakery supply distributors, and buyers testing product categories with relatively low MOQ options.

The main risks are the limited disclosed employee scale, insufficient data on finished product inspection, and lack of provided formal food safety or product compliance certifications. For food-related procurement, buyers should request relevant certificates, test reports, ingredient documentation, labeling compliance information, and batch inspection procedures before placing large orders.

Growth potential appears positive based on 200+ recent orders, CN¥1.4M+ six-month transaction value, 6-year Gold Supplier status, and 95.3% on-time delivery. A trial order followed by quality verification is recommended before scaling procurement volume.