Shandong Longxiang Textile Co., Ltd. Supplier Evaluation

Executive Summary

Shandong Longxiang Textile Co., Ltd. is a China-based textile supplier located in Shandong, with a reported factory area of 1,000+㎡ and 10+ staff. The company offers cotton/linen kitchen textiles, quick-dry woven towels, Turkish beach towels, and cotton jacquard towel products, with MOQs ranging from 50 to 1,000 pieces depending on product type. Its profile shows 8 years as a Gold Supplier, Trade Assurance support, and verified supplier status, which provides a reasonable platform credibility foundation. Business performance is moderate, with 100+ orders and CN¥1.4M+ transaction value in the past six months, alongside a 4.7 store rating but only 10+ reviews. The main concern is delivery reliability, with an on-time delivery rate of 77.3%, which is below preferred procurement standards. Overall, this supplier may be suitable for small to medium buyers seeking textile products with moderate customization potential, but delivery control should be closely managed.

Detailed Analysis

1. Company Strength

Basis

• Company name: Shandong Longxiang Textile Co., Ltd.
• Location: Shandong, China
• Factory area: 1,000+㎡
• Employees: 10+ staff
• Verified supplier / factory audit status: True

Elaboration

The supplier has a physical manufacturing base with a reported factory area of over 1,000㎡ and more than 10 employees. This indicates a basic production setup rather than a large-scale industrial operation. The presence of verified supplier status provides some confidence that the company has undergone a form of platform or supplier verification. However, the available data does not indicate large workforce capacity, extensive production lines, annual output, machinery count, or detailed factory certification information.

Scoring Rationale

The company demonstrates basic manufacturing capability and verified supplier status, which supports operational credibility. However, the relatively small employee base and limited disclosed factory scale suggest that it should be assessed as a small-to-lower-mid-sized supplier rather than a large stable supply chain operator. Since no detailed production capacity or recognized factory certification is provided, the score should remain within the basic production capability range.

Final Score

12 / 20

2. Platform & Compliance Credibility

Basis

• Gold Supplier: True
• Gold Supplier duration: 8 years
• Trade Assurance: True
• Verified supplier: True
• Certification / industry labels provided: “Response time ≤2h”, “On-time delivery 77.3%”

Elaboration

The supplier has maintained Gold Supplier status for 8 years, which is a relatively long platform presence. Trade Assurance support adds transaction protection for buyers, and verified supplier status further improves platform-level credibility. However, the disclosed labels mainly relate to response time and delivery performance rather than broader compliance certifications. No independent product certifications, management system certifications, or full certification list is provided in the supplied data.

Scoring Rationale

The combination of 8-year Gold Supplier status, Trade Assurance, and verified supplier status creates a strong platform credibility profile. The supplier is not merely newly established on the platform and has some level of verified background. However, because certification details are limited and no additional compliance certifications are shown, the score should not reach the absolute top range.

Final Score

18 / 20

3. Business Performance

Basis

• Orders in past 6 months: 100+
• Transaction value in past 6 months: CN¥1.4M+
• Store rating: 4.7
• Number of reviews: 10+

Elaboration

The supplier has generated more than 100 orders and over CN¥1.4M in transaction value within the past six months. This reflects an active business operation with measurable recent commercial traction. The 4.7 rating is positive, but the review count of 10+ is relatively limited, meaning the rating is supported by a smaller visible review base. The data suggests the supplier has proven sales activity but not yet a large volume of buyer feedback.

Scoring Rationale

The supplier shows stable mid-level business activity, supported by a meaningful transaction amount and order volume. However, compared with suppliers that have very high order counts, larger transaction values, and extensive review histories, the commercial validation remains moderate. The limited number of reviews reduces the strength of the performance evidence despite the good rating.

Final Score

16 / 20

4. Service Capability

Basis

• Communication response time: ≤2h
• Full Customization: Insufficient Data
• Communication efficiency: Response time label indicates ≤2h

Elaboration

The supplier’s response time is listed as within two hours, which indicates reasonably efficient communication for online sourcing. The product list includes an item described as “Custom Printed Logo Woven Quick Dry,” but the provided supplier service data does not explicitly confirm Full Customization capability. Therefore, customization strength cannot be fully verified from the available information.

Scoring Rationale

A response time of ≤2h is acceptable and supports normal procurement communication. However, it does not meet the strongest benchmark of ≤1h. In addition, because Full Customization capability is not explicitly confirmed in the provided service data, the service score should remain in the normal-to-good range rather than the highest range.

Final Score

7 / 10

5. Delivery Performance

Basis

• On-time delivery rate: 77.3%

Elaboration

The supplier’s on-time delivery rate is 77.3%. According to the provided scoring standard, delivery performance between 70% and 79% falls into the 5–6 point range. This indicates that delivery reliability is a notable concern for procurement planning, especially for buyers with strict seasonal, promotional, or retail replenishment deadlines.

Scoring Rationale

A 77.3% on-time delivery rate means nearly one quarter of shipments may not meet the stated delivery timeline. While this is not critically low, it is below the preferred level of 80% and significantly below the 90%+ level associated with strong delivery reliability. Buyers should apply delivery buffers or confirm production schedules carefully before placing time-sensitive orders.

Final Score

6 / 10

6. Quality & Customer Feedback

Basis

• Store rating: 4.7
• Review count: 10+
• Verified supplier / factory audit status: True
• Finished Product Inspection: Insufficient Data
• Factory Verification: Verified supplier status provided, but detailed factory verification scope is Insufficient Data

Elaboration

The supplier has a positive store rating of 4.7, indicating generally favorable buyer feedback. However, the number of reviews is only 10+, which limits the statistical strength of the rating. Verified supplier status provides some level of credibility, but the available data does not clearly confirm whether Finished Product Inspection is available or whether factory verification includes detailed quality system assessment. Therefore, quality assurance capability cannot be fully validated from the supplied information.

Scoring Rationale

The supplier has a good rating and some verification support, which suggests acceptable quality performance at a basic level. However, the limited review base and absence of explicit Finished Product Inspection information prevent a higher score. For quality-sensitive buyers, pre-shipment inspection or sample approval would be important before scaling orders.

Final Score

14 / 20

Total Score

Procurement Recommendation

Recommendation: Conditional cooperation recommended.

Shandong Longxiang Textile Co., Ltd. appears suitable for buyers seeking cotton/linen kitchen textiles, beach towels, quick-dry woven towels, and cotton jacquard towel products at small to medium order quantities. The supplier has strong platform credibility, supported by 8 years as an Gold Supplier, Trade Assurance, and verified supplier status. Its recent transaction performance is also reasonably solid, with 100+ orders and CN¥1.4M+ sales in the past six months.

However, the key risk is delivery performance, as the on-time delivery rate is only 77.3%. Buyers with strict launch dates or retail delivery windows should confirm lead times carefully and consider adding schedule buffers. Quality risk is moderate due to the limited review count and insufficient data on Finished Product Inspection.

This supplier is most suitable for small to medium importers, online sellers, hospitality textile buyers, or promotional textile buyers that can manage delivery timelines and conduct sample checks before bulk purchasing. Growth potential exists due to established platform history and active transaction performance, but stronger delivery reliability and clearer quality inspection data would be needed for higher-volume strategic sourcing.