Shandong Zhuo Li Electric Appliance Co., Ltd. Supplier Evaluation

Executive Summary

Shandong Zhuo Li Electric Appliance Co., Ltd. is a China-based supplier located in Shandong, with a reported factory area of over 15,000 m² and more than 130 staff. The company appears to operate as a medium-sized manufacturing supplier with verified supplier status, 9 years as an Gold Supplier, and Trade Assurance support. Its listed product portfolio focuses on disposable tamper-evident seals, steel wire security seals, lead seals, and printable stainless steel/polypropylene seal products, with low MOQ options ranging from 50 to 1,000 pieces depending on the item.

From a procurement perspective, the supplier demonstrates relatively strong platform credibility, good delivery reliability with a 96.0% on-time delivery rate, and acceptable commercial activity with 40+ orders and CN¥67.6K+ transaction value over the past six months. However, available data on quality systems, finished product inspection, customization capability, and detailed factory certifications is limited. This supplier is suitable for buyers seeking small to medium-volume sourcing of security seal products with platform-backed transaction protection.

Detailed Analysis

1. Company Strength

Basis
- Factory location: Shandong, China
- Factory area: 15,000+ m²
- Employees: 130+ staff
- Verified supplier / factory audit status: True
- Product scope includes multiple tamper-evident and steel wire seal products

Elaboration
The supplier has a reported production site exceeding 15,000 m² and a workforce of more than 130 employees, indicating a meaningful physical manufacturing base rather than a very small trading operation. The combination of factory size, staff scale, and verified supplier status supports the view that the company has established production capacity for security seal-related products.

The available product listings also show multiple specifications and material types, including steel wire seals, lead seals, tamper-evident seals, and printable stainless steel/polypropylene products. This suggests some breadth within a focused product category. However, the dataset does not provide detailed annual output, production lines, equipment lists, capacity utilization, or named factory certifications beyond the verified supplier indicator.

Scoring Rationale
The company appears stronger than a small basic supplier due to its 15,000+ m² factory area, 130+ staff count, and verified supplier status. These indicators support a stable mid-sized production profile. However, it does not reach the highest score band because the data does not include detailed production capacity, audit report scope, machinery information, or comprehensive factory certification evidence.

Final Score
16 / 20

2. Platform & Compliance Credibility

Basis
- Gold Supplier: True
- Gold Supplier duration: 9 years
- Trade Assurance: True
- Certification / platform labels: “Response time ≤2h”, “On-time delivery 96.0%”
- Verified supplier / factory audit status: True

Elaboration
The supplier has maintained Gold Supplier status for 9 years, which is a positive platform credibility indicator. Trade Assurance availability adds transactional protection for buyers using the platform. The verified supplier status further strengthens confidence in the supplier’s basic identity and operational presence.

The available platform labels show response speed and delivery performance, both of which are useful operational signals. However, the dataset does not provide detailed compliance certifications, third-party audit documents, product compliance certificates, or a complete list of industry certifications. Although one product title includes “ISO Certified,” the data does not confirm whether the company itself holds ISO certification, so this cannot be treated as verified company-level certification.

Scoring Rationale
The supplier has strong platform-backed credibility due to 9 years of Gold Supplier history, Trade Assurance support, and verified supplier status. These factors place it in the upper score range. The score is not maximized because the provided certification/industry label information is limited and does not confirm a full compliance certification system.

Final Score
18 / 20

3. Business Performance

Basis
- Orders in past 6 months: 40+
- Transaction value in past 6 months: CN¥67.6K+
- Store rating: 4.8
- Review count: 20+

Elaboration
The supplier shows active platform transactions, with more than 40 orders in the past six months. This indicates that buyers are placing orders with the supplier and that the store has some level of commercial validation. The transaction value of CN¥67.6K+ suggests measurable but not large-scale platform sales activity.

The store rating of 4.8 is positive and indicates generally favorable customer feedback. However, the review count of 20+ remains relatively limited, and the transaction value does not indicate high-volume or high-value commercial performance. The business activity is therefore best characterized as stable but moderate.

Scoring Rationale
The supplier demonstrates real commercial activity and a strong rating, but the order count and transaction value are not high enough to classify it as a high-performing large-volume supplier. The relatively low review count also limits the depth of market validation. A mid-range score is appropriate based on stable but moderate business performance.

Final Score
15 / 20

4. Service Capability

Basis
- Communication response time: ≤2h
- Platform label: “Response time ≤2h”
- Full Customization capability: Insufficient Data

Elaboration
The supplier’s response time of less than or equal to two hours is a positive service indicator, especially for buyers requiring quotation clarification, sample discussion, or order coordination. Fast platform response supports smoother communication during procurement.

However, the provided data does not confirm whether the supplier supports Full Customization. While some listed products mention printable or serial-number-related features, the dataset does not explicitly state full customization capability. Therefore, customization strength cannot be fully assessed.

Scoring Rationale
The supplier earns a good service score because response time is clearly within a strong range. However, the score is not placed in the 9–10 band because confirmed Full Customization capability is absent from the data. The supplier appears responsive, but customization capability remains insufficiently verified.

Final Score
8 / 10

5. Delivery Performance

Basis
- On-time delivery rate: 96.0%
- Platform label: “On-time delivery 96.0%”

Elaboration
The supplier’s reported on-time delivery rate of 96.0% is a strong operational indicator. It suggests that the supplier has been able to fulfill most platform orders within agreed delivery timelines. For security seal products, where buyers may require replenishment for logistics, warehousing, transportation, or asset-control use cases, reliable delivery performance is commercially important.

The dataset does not provide additional detail on average lead time, express/shipping methods, production cycle, or performance by order size. Even so, the available on-time delivery rate is directly relevant and strong.

Scoring Rationale
According to the scoring framework, an on-time delivery rate above 90% qualifies for the 9–10 score range. At 96.0%, the supplier demonstrates strong delivery reliability. The score is slightly below the maximum because no additional lead-time consistency data or large-order delivery evidence is provided.

Final Score
9 / 10

6. Quality & Customer Feedback

Basis
- Store rating: 4.8
- Review count: 20+
- Verified supplier / factory audit status: True
- Finished Product Inspection: Insufficient Data
- Factory Verification: Supported by “verified supplier / factory audit status: True,” but detailed audit scope is Insufficient Data

Elaboration
The supplier has a favorable store rating of 4.8, indicating generally positive buyer feedback. The presence of 20+ reviews provides some customer validation, although the review volume remains limited. Verified supplier status is also a positive signal because it suggests that at least basic supplier verification has been completed.

However, the dataset does not confirm whether the supplier has a Finished Product Inspection process, quality-control certificates, third-party product testing, defect-rate records, or detailed factory verification documents. This limits the ability to fully assess quality management maturity. The product listings include security seal-related items, but no verified product compliance or inspection documentation is provided in the data.

Scoring Rationale
The supplier receives a solid but not high score due to its good rating and verified supplier status. The relatively low number of reviews and lack of confirmed finished product inspection information prevent a higher score. Quality feedback is positive, but the quality assurance system is not sufficiently documented.

Final Score
15 / 20

Total Score

Total Score: 81 / 100

Score breakdown:
- Company Strength: 16 / 20
- Platform & Compliance Credibility: 18 / 20
- Business Performance: 15 / 20
- Service Capability: 8 / 10
- Delivery Performance: 9 / 10
- Quality & Customer Feedback: 15 / 20

Procurement Recommendation

Shandong Zhuo Li Electric Appliance Co., Ltd. is recommended for conditional cooperation, especially for buyers seeking small to medium-volume procurement of tamper-evident seals, steel wire security seals, lead seals, and related disposable seal products. The supplier is suitable for customers who value platform credibility, Trade Assurance protection, responsive communication, and reliable delivery performance.

The main strengths are its 9-year Gold Supplier history, Trade Assurance support, verified supplier status, 15,000+ m² factory scale, 130+ staff base, 96.0% on-time delivery rate, and 4.8 store rating. These indicators support a relatively stable supplier profile.

Key risks include limited available information on finished product inspection, detailed factory certification, product compliance documentation, production capacity, customization capability, and quality-control procedures. Before larger or long-term orders, buyers should request audit documents, sample testing, product specifications, inspection standards, and written confirmation of customization capability if required.

Overall, the supplier shows good growth potential and is a practical candidate for trial orders, repeat small-batch purchasing, and medium-scale sourcing, provided that quality and compliance requirements are verified before bulk procurement.