Shengzhou Kaile Recreation Co., Ltd. Supplier Evaluation

Executive Summary

Shengzhou Kaile Recreation Co., Ltd. is a China-based supplier located in Zhejiang, with a reported factory area of 3,100+㎡ and 50+ staff. The supplier focuses on customized recreational and game-related products, including wooden boxes, acrylic backgammon pieces, backgammon sets, melamine rummy sets, and personalized backgammon sets. Its profile shows strong platform credibility, including 13 years as a Gold Supplier, Trade Assurance support, and supplier verification. Business activity appears solid, with 700+ orders and CN¥2.5M+ transaction value in the past six months, supported by a 4.7 store rating and 100+ reviews. The supplier is most suitable for buyers seeking mid-scale customized game or leisure products with proven platform activity and reliable delivery. Key limitations include moderate factory size and incomplete disclosed quality-system data, especially no stated Finished Product Inspection information.

Detailed Analysis

1. Company Strength

Basis:
- Factory location: Zhejiang, China
- Factory area: 3,100+㎡
- Staff: 50+
- Verified supplier: True

Elaboration:
The supplier has a defined physical manufacturing base with moderate factory space and a workforce of over 50 staff. This indicates basic-to-mid-level production capability rather than a very large-scale manufacturing operation. The verified supplier status adds credibility to the existence and operational foundation of the company.

Scoring Rationale:
The company demonstrates stable manufacturing capacity, but the available data does not indicate large-scale production infrastructure or a very large labor force. Its factory size and staffing level are sufficient for regular production and customized orders, but they do not fully support classification as a large-scale supply chain manufacturer.

Final Score: 15 / 20

2. Platform & Compliance Credibility

Basis:
- Gold Supplier: True
- Gold Supplier history: 13 years
- Trade Assurance: True
- Certification / industry labels: Socially responsible, ODM service available, Full customization, Minor customization
- Verified supplier: True

Elaboration:
The supplier has a long operating history with 13 years as a Gold Supplier, which is a strong platform credibility indicator. Trade Assurance support provides transactional protection, while supplier verification further strengthens trust. The available labels also show platform-recognized service and compliance-related capabilities.

Scoring Rationale:
This is one of the supplier’s strongest areas. A 13-year Gold Supplier record, Trade Assurance, verification, and multiple platform labels together indicate a mature and credible profile. The score is not a full 20 because the provided data does not include detailed third-party factory audit certificates or formal international compliance certifications beyond platform labels.

Final Score: 19 / 20

3. Business Performance

Basis:
- Orders in past 6 months: 700+
- Transaction value in past 6 months: CN¥2.5M+
- Store rating: 4.7
- Reviews: 100+

Elaboration:
The supplier shows active recent commercial performance, with a high number of orders and a meaningful transaction value over the past six months. The 4.7 rating and 100+ reviews suggest that the supplier has accumulated visible customer feedback and repeat platform activity.

Scoring Rationale:
The supplier demonstrates strong business validation through both order quantity and transaction value. The review count is solid, and the store rating is positive. However, the rating is not at the very highest level, and the available data does not provide deeper buyer retention or repeat-order details.

Final Score: 18 / 20

4. Service Capability

Basis:
- Response time: ≤2h
- Full customization: Available
- Minor customization: Available
- ODM service: Available

Elaboration:
The supplier supports multiple customization formats, including full customization, minor customization, and ODM service. This is relevant for buyers requiring personalized or differentiated game and leisure products. The response time of ≤2 hours indicates acceptable communication efficiency, though it is not within the strongest ≤1 hour benchmark.

Scoring Rationale:
The supplier has strong customization capability, but the response speed falls slightly below the top-tier service benchmark. The combination of full customization and ODM support makes the supplier suitable for buyers with product adaptation needs.

Final Score: 8 / 10

5. Delivery Performance

Basis:
- On-time delivery rate: 96.5%

Elaboration:
A 96.5% on-time delivery rate indicates strong delivery reliability. This is an important procurement factor for buyers managing inventory planning, seasonal campaigns, or scheduled retail launches.

Scoring Rationale:
The supplier exceeds the 90% benchmark for top-tier delivery performance. Based on the provided data, delivery reliability is a clear strength.

Final Score: 10 / 10

6. Quality & Customer Feedback

Basis:
- Store rating: 4.7
- Reviews: 100+
- Verified supplier: True
- Finished Product Inspection: Insufficient Data

Elaboration:
The supplier has a good customer rating and a meaningful number of reviews, suggesting generally positive buyer feedback. Supplier verification also provides some confidence in operational legitimacy. However, the provided data does not confirm whether Finished Product Inspection is available, so the quality assurance system cannot be fully assessed.

Scoring Rationale:
The rating and review volume support a positive quality perception, and factory/supplier verification adds credibility. However, the lack of disclosed Finished Product Inspection data prevents a top-tier quality score because the formal inspection process is not confirmed.

Final Score: 16 / 20

Total Score

86 / 100

Procurement Recommendation

Shengzhou Kaile Recreation Co., Ltd. is recommended for cooperation, especially for buyers seeking customized game sets, backgammon-related products, wooden boxes, acrylic pieces, or melamine rummy sets at moderate order volumes. The supplier shows strong platform credibility, active recent transactions, reliable delivery performance, and good customization capability.

The main risks are its moderate factory scale and incomplete disclosed quality-control information, especially the absence of Finished Product Inspection data. Buyers should request inspection procedures, sample approval standards, and pre-shipment quality checks before placing larger orders. Overall, the supplier has strong growth potential for customized recreational products and is suitable for small to mid-sized importers, promotional product buyers, online retailers, and private-label customers.