Yancheng Mirui Toy Co., Ltd. Supplier Evaluation

Executive Summary

Yancheng Mirui Toy Co., Ltd. is a China-based supplier located in Jiangsu, focused on fashion dolls, plush dolls, interactive plush toys, and customizable doll-related products. The supplier shows a moderate production foundation, with a factory area of over 3,300㎡, more than 100 staff, and verified supplier status. Its platform credibility is strong, supported by 11 years as a Gold Supplier, Trade Assurance, and multiple platform labels including Finished Product Inspection, Low MOQ for customization, Warranty available, and Socially responsible. Business performance appears stable but not high-volume, with 40+ orders and CN¥1.1M+ transaction value over the past six months. The store rating is acceptable at 4.5, but the review base is limited with only 6 reviews. Service capability is reasonable with a response time of ≤2h, while delivery performance is moderately reliable at 87.5% on-time shipment. Overall, this supplier is suitable for buyers seeking customizable fashion/plush dolls with moderate order volumes, but buyers should manage quality validation and delivery risk before scaling procurement.

Detailed Analysis

1. Company Strength

Basis
- Factory area: 3,300+㎡
- Employees: 100+ staff
- Verified supplier: True
- Location: Jiangsu, China

Elaboration
The supplier demonstrates a measurable production base with a factory size above 3,300㎡ and more than 100 employees. This indicates the company is not a micro-scale workshop and has a basic-to-mid-level manufacturing structure suitable for handling recurring production orders. The verified supplier status further supports the existence of a validated operating entity and production capability.

Scoring Rationale
The company has clear factory and workforce data, plus verified supplier status, which supports a stable manufacturing foundation. However, the factory area and employee count suggest a mid-sized rather than large-scale supply chain. There is no additional data on production lines, monthly capacity, automation level, or factory audit certificates beyond verified supplier status, so the score should remain in the medium-stable range rather than the top tier.

Final Score
16 / 20

2. Platform & Compliance Credibility

Basis
- Gold Supplier: True
- Gold Supplier duration: 11 years
- Trade Assurance: True
- Tags: Socially responsible, Low MOQ for customization, Warranty available, Finished product inspection

Elaboration
The supplier has a long operating history with 11 years as a Gold Supplier, which is a strong platform credibility signal. Trade Assurance provides an additional transaction protection mechanism. The listed platform tags also indicate several commercial and compliance-related capabilities, including finished product inspection and warranty availability.

Scoring Rationale
The combination of long Gold Supplier tenure, Trade Assurance, verified supplier status, and multiple platform tags gives this supplier a strong credibility profile. The 11-year platform history is especially valuable because it shows continuity on the platform. However, the data does not provide third-party certificates, specific factory audit reports, or internationally recognized product compliance certifications, so the score is strong but not perfect.

Final Score
18 / 20

3. Business Performance

Basis
- Orders in past 6 months: 40+
- Transaction value in past 6 months: CN¥1.1M+
- Store rating: 4.5
- Number of reviews: 6

Elaboration
The supplier has recorded commercial activity over the past six months, with more than 40 orders and transaction value exceeding CN¥1.1M. This shows that the supplier has actual transaction history rather than only listed products. The 4.5 store rating is generally positive, but the review count is small, limiting the reliability of customer feedback as a performance indicator.

Scoring Rationale
The transaction amount is relatively meaningful for a doll and plush toy supplier, and 40+ recent orders indicate active sales. However, the order volume is not high enough to be classified as a high-volume supplier, and only 6 reviews reduce confidence in the rating’s representativeness. Therefore, the supplier fits a stable but moderate business performance profile.

Final Score
15 / 20

4. Service Capability

Basis
- Response time: ≤2h
- Customization-related data: Low MOQ for customization tag; several listed products include “Personalized” or “Customizable”
- Full Customization: Insufficient Data

Elaboration
The supplier’s response time of within two hours suggests acceptable communication efficiency for sourcing discussions. The platform tag “Low MOQ for customization” and product titles referencing personalized or customizable dolls indicate some customization capability. However, the data does not explicitly confirm Full Customization, design support, OEM/ODM scope, sample development process, or dedicated account service.

Scoring Rationale
The supplier performs well on response speed, though it does not meet the strongest benchmark of ≤1h. Customization capability is present at a basic level based on the available tags and product descriptions, but Full Customization is not confirmed. This supports a service score in the normal-to-good range, but not the top level.

Final Score
7 / 10

5. Delivery Performance

Basis
- On-time shipment rate: 87.5%

Elaboration
The supplier’s on-time shipment rate of 87.5% falls within the 80–89% band. This indicates generally acceptable delivery reliability, but it also shows that a noticeable portion of shipments may experience delays. For buyers with strict retail launch schedules or seasonal sales windows, this delivery performance should be monitored carefully.

Scoring Rationale
According to the scoring standard, an on-time shipment rate between 80% and 89% corresponds to 7–8 points. Since 87.5% is near the upper end of this band but still below 90%, the supplier deserves the higher side of the mid-range score, but not a premium delivery score.

Final Score
8 / 10

6. Quality & Customer Feedback

Basis
- Store rating: 4.5
- Reviews: 6
- Finished Product Inspection: Listed
- Verified supplier: True

Elaboration
The supplier has a positive store rating of 4.5 and includes Finished Product Inspection as a listed platform tag. Verified supplier status also adds some confidence in the supplier’s operational legitimacy. However, the review count is very limited, which means the available customer feedback is not broad enough to strongly validate consistent quality performance across many buyers or orders.

Scoring Rationale
The presence of Finished Product Inspection is a positive quality-control signal, and the 4.5 rating is acceptable. However, only 6 reviews significantly limit the strength of customer feedback evidence. There is also insufficient data on defect rate, inspection standards, product safety certifications, or third-party quality audits. The supplier therefore fits the “good but not fully proven” quality category.

Final Score
15 / 20

Total Score

79 / 100

Procurement Recommendation

Yancheng Mirui Toy Co., Ltd. is recommended for conditional cooperation, especially for buyers sourcing fashion dolls, plush dolls, interactive plush toys, and customizable doll products at moderate order volumes. The supplier’s strongest advantages are its 11-year Gold Supplier history, Trade Assurance support, verified supplier status, acceptable factory scale, and Finished Product Inspection label.

The main risks are limited review volume, incomplete data on full customization capability, lack of disclosed international product certifications, and an on-time shipment rate below 90%. Buyers should request samples, confirm customization scope, verify quality inspection standards, and clarify delivery timelines before placing larger orders.

Overall, the supplier shows solid growth potential for small-to-medium procurement programs, customized toy projects, and buyers seeking a platform-verified manufacturer with reasonable transaction history and moderate production capacity.