Qingdao Hengtong Sports Goods Co., Ltd. Supplier Evaluation

Executive Summary

Qingdao Hengtong Sports Goods Co., Ltd. is a China-based supplier located in Shandong, offering sports mat products such as roll-out cheer mats, jiu jitsu mats, anti-slip martial arts mats, and tatami-style soft mats. Based on the provided data, the company operates from a 3,600+ m² facility with 30+ staff and is marked as a verified supplier, indicating a small-to-medium production base with some factory credibility. On , the supplier has 3 years as a Gold Supplier, supports Trade Assurance, and displays customization-related service tags including Full customization, ODM service available, Minor customization, and response time ≤3h. Its recent business performance is moderate, with 100+ orders and CN¥946.5K+ transaction value in the past six months, supported by a 4.6 store rating but only 10+ reviews. The key limitation is delivery performance, with an on-time dispatch rate of 71.7%, which represents a notable procurement risk. This supplier is more suitable for buyers seeking customizable sports mats in small-to-medium order volumes rather than highly time-sensitive procurement programs.

Detailed Analysis

1. Company Strength

Basis:
- Factory location: Shandong, China
- Factory area: 3,600+ m²
- Staff size: 30+ staff
- Verified supplier: True

Elaboration:
The supplier has a physical factory footprint and a declared workforce, which supports the view that it has basic in-house production capacity. A factory size of 3,600+ m² and 30+ employees indicates a small-to-medium operational scale rather than a large industrial supply chain. The verified supplier status adds credibility to the company profile, although no additional factory audit details, production line count, annual capacity, or equipment information were provided.

Scoring Rationale:
The company demonstrates more than minimal production capability due to its factory area, staff count, and verified supplier status. However, the scale does not clearly support classification as a large or highly mature production base. Because the available data shows a stable but relatively modest factory operation, the supplier fits best within the medium-to-small factory range.

Final Score: 14 / 20

2. Platform & Compliance Credibility

Basis:
- Gold Supplier: True
- Gold Supplier duration: 3 years
- Trade Assurance: True
- Certification / industry tags: Full customization, ODM service available, Minor customization, Response time ≤3h
- Verified supplier: True

Elaboration:
The supplier has several important platform trust signals, including Gold Supplier status, Trade Assurance support, and supplier verification. A 3-year Gold Supplier history provides some platform continuity, though it is not long enough to indicate long-term marketplace maturity. The certification and service tags are relatively complete from a platform-service perspective, especially around customization and response capability. However, no independent product certifications, compliance certificates, or international quality standards were provided.

Scoring Rationale:
The supplier has core credibility elements in place: Gold Supplier status, Trade Assurance, and verification. The 3-year duration is positive but still relatively short compared with long-established suppliers. Since the data supports platform credibility but does not include broader compliance documentation, the score is placed in the upper-middle range.

Final Score: 16 / 20

3. Business Performance

Basis:
- Orders in past 6 months: 100+
- Transaction value in past 6 months: CN¥946.5K+
- Store rating: 4.6
- Reviews: 10+

Elaboration:
The supplier shows active commercial performance, with more than 100 orders and nearly CN¥1 million in transaction value over the past six months. This indicates actual buyer activity rather than an inactive storefront. The 4.6 rating is acceptable and suggests generally positive buyer experience. However, the review count of 10+ is relatively limited, which weakens the depth of customer validation.

Scoring Rationale:
The order volume and transaction value support a moderate level of commercial traction. The rating is good, but the small number of reviews limits confidence in long-term buyer satisfaction. The supplier is commercially active, but the available evidence does not support a high-volume, highly validated business profile.

Final Score: 15 / 20

4. Service Capability

Basis:
- Communication response time: ≤3h
- Platform tags: Full customization, ODM service available, Minor customization, Response time ≤3h

Elaboration:
The supplier provides several customization-related service options, including full customization, minor customization, and ODM service availability. This is relevant for buyers needing branded or specification-adjusted sports mat products. The response time of ≤3h is reasonable, although it does not meet the strongest benchmark of ≤1h. No data was provided on dedicated account management, sample lead time, design support process, or multilingual service capability.

Scoring Rationale:
The supplier demonstrates solid service capability due to its customization scope and acceptable response time. However, the response speed is not at the highest level, and there is insufficient data on deeper service infrastructure. Therefore, the supplier fits the “normal response with customization capability” category.

Final Score: 8 / 10

5. Delivery Performance

Basis:
- On-time dispatch rate: 71.7%

Elaboration:
The provided on-time dispatch rate is 71.7%, which falls within the 70–79% range. This indicates that delivery reliability may be inconsistent and should be carefully reviewed before placing time-sensitive orders. No additional data was provided regarding average lead time, delayed order reasons, logistics partners, or historical improvement trends.

Scoring Rationale:
According to the scoring standard, an on-time dispatch rate between 70% and 79% corresponds to 5–6 points. Since 71.7% is close to the lower end of this band, the supplier receives a conservative score. Delivery performance is the most visible weakness in the available dataset.

Final Score: 5 / 10

6. Quality & Customer Feedback

Basis:
- Store rating: 4.6
- Reviews: 10+
- Verified supplier: True
- Finished Product Inspection: Insufficient Data
- Factory Verification: True / verified supplier status provided

Elaboration:
The store rating of 4.6 suggests generally acceptable customer satisfaction, but the review count of only 10+ limits the reliability of this indicator. The supplier is marked as verified, which provides some quality-related confidence at the supplier profile level. However, there is no provided evidence of Finished Product Inspection, product testing reports, third-party quality certifications, defect rates, or detailed customer feedback content.

Scoring Rationale:
The supplier has a positive rating and basic verification support, but the limited review volume and missing finished product inspection data prevent a higher quality score. The quality profile is acceptable but not strongly validated. The score reflects reasonable baseline confidence with clear gaps in documented quality assurance.

Final Score: 13 / 20

Total Score

Total Score: 71 / 100

• Company Strength: 14 / 20
• Platform & Compliance Credibility: 16 / 20
• Business Performance: 15 / 20
• Service Capability: 8 / 10
• Delivery Performance: 5 / 10
• Quality & Customer Feedback: 13 / 20

Procurement Recommendation

Cooperation is recommended with caution. Qingdao Hengtong Sports Goods Co., Ltd. appears suitable for small-to-medium buyers seeking customizable sports mats, martial arts mats, jiu jitsu mats, cheer mats, or tatami-style soft mats, especially where Trade Assurance and moderate customization capability are important. The main procurement risk is delivery reliability, as the on-time dispatch rate is only 71.7%. Additional caution is also needed due to the limited review count and insufficient data on Finished Product Inspection. The supplier shows growth potential through active six-month transaction performance, verified supplier status, and customization capabilities, but buyers should confirm lead times, inspection arrangements, and order execution capacity before committing to larger or time-sensitive orders.