Qingzhou Gongle Electric Fan Co., Ltd. Supplier Evaluation

Executive Summary

Qingzhou Gongle Electric Fan Co., Ltd. is a China-based supplier located in Shandong, with a reported factory area of over 20,000 sqm and more than 20 staff. The company appears to focus on poultry feeding and livestock breeding-related products, including automatic poultry feeders, feed pans, and plastic chicken feeding equipment. Its platform profile shows strong credibility indicators, including 18 years as a Gold Supplier, Trade Assurance support, verified supplier status, and service/quality tags such as Finished Product Inspection, ODM service, warranty availability, and full customization. Commercial performance is also solid, with 200+ orders and CN¥4.5M+ transaction value in the past six months, supported by a 4.6 store rating and 70+ reviews. The supplier is suitable for buyers seeking established poultry equipment suppliers with proven platform transaction history, customization support, and strong delivery reliability. Key limitations include a relatively small disclosed workforce and limited detailed data on factory certifications beyond platform verification.

Detailed Analysis

1. Company Strength

Basis
- Factory location: Shandong, China
- Factory area: 20,000+ sqm
- Employees: 20+ staff
- Verified supplier: True

Elaboration
The supplier reports a relatively large factory area of more than 20,000 sqm, which suggests physical production space suitable for manufacturing or assembling poultry feeding equipment. However, the disclosed employee count of 20+ staff is modest compared with the factory area, indicating that the available data does not fully confirm a large-scale labor-intensive production operation. The verified supplier status provides a basic level of factory or supplier validation, but no additional factory management system certification or third-party production audit details are provided in the data.

Scoring Rationale
The company demonstrates stronger-than-basic infrastructure due to its large reported factory area and verified supplier status. However, the limited employee count prevents it from being classified as a clearly large-scale, highly staffed manufacturing operation. The supplier fits better into the medium stable factory category rather than the top-tier large-scale supply chain category.

Final Score
15 / 20

2. Platform & Compliance Credibility

Basis
- Gold Supplier: True
- Gold Supplier duration: 18 years
- Trade Assurance: True
- Verified supplier: True
- Certification / industry tags: Warranty available, Finished product inspection, ODM service available, Full customization

Elaboration
The supplier has a long operating history as an 18-year Gold Supplier, which is a strong platform credibility signal. Trade Assurance support adds transactional protection for buyers, while verified supplier status strengthens confidence in the company’s platform identity and basic business legitimacy. The listed tags also indicate available quality control, customization, ODM, and warranty-related service capabilities. However, the data does not provide specific international certifications or named compliance standards, so the assessment must remain limited to the available platform-backed indicators.

Scoring Rationale
The supplier has a comprehensive platform credibility profile: long Gold Supplier history, Trade Assurance, verified supplier status, and multiple service/quality tags. The only limitation is the absence of named external certifications or detailed compliance documents. Overall, the platform and compliance credibility is very strong.

Final Score
19 / 20

3. Business Performance

Basis
- Orders in past 6 months: 200+
- Transaction value in past 6 months: CN¥4.5M+
- Store rating: 4.6
- Reviews: 70+

Elaboration
The supplier shows active recent business performance, with more than 200 orders and over CN¥4.5M in transaction value during the past six months. This indicates a proven level of buyer activity and commercial validation on the platform. A store rating of 4.6 is positive, though not at the absolute highest level, and 70+ reviews provide a meaningful but not extremely large feedback base. The data supports the conclusion that the supplier has stable commercial traction rather than only a limited or unproven sales record.

Scoring Rationale
The combination of 200+ recent orders and CN¥4.5M+ transaction value reflects strong transaction performance. The 4.6 rating is good, and the 70+ reviews provide reasonable buyer feedback depth. Because the review volume is not extremely high and the rating is good rather than exceptional, the supplier scores near the high-performance range but not at the maximum.

Final Score
18 / 20

4. Service Capability

Basis
- Communication response time: ≤3h
- Full customization: Listed as available
- ODM service: Listed as available

Elaboration
The supplier provides a reported response time of within three hours, which indicates acceptable communication efficiency for international sourcing. The availability of full customization and ODM service suggests the supplier can support buyers with product adaptation or customized requirements. However, the response time does not meet the strongest benchmark of within one hour, and no further data is provided regarding dedicated account management, engineering support, sample development speed, or multilingual service capabilities.

Scoring Rationale
The supplier has clear customization capability and a reasonable response time. Since the response time is not within one hour, it does not qualify for the top service score range. Based on the available data, the service capability is solid but not outstanding.

Final Score
8 / 10

5. Delivery Performance

Basis
- On-time delivery rate: 98.8%

Elaboration
The supplier’s reported on-time delivery rate of 98.8% is very strong and exceeds the 90% threshold for the highest scoring range. This indicates reliable fulfillment performance based on the available platform data. No additional details are provided regarding average lead time, logistics partners, export documentation handling, or seasonal delivery fluctuation, so the assessment is based only on the stated on-time shipment rate.

Scoring Rationale
A 98.8% on-time delivery rate represents excellent delivery reliability. Since it is well above 90%, the supplier qualifies for the highest delivery performance band.

Final Score
10 / 10

6. Quality & Customer Feedback

Basis
- Store rating: 4.6
- Reviews: 70+
- Finished product inspection: Listed as available
- Verified supplier: True
- Warranty available: Listed

Elaboration
The supplier has a positive store rating of 4.6 and more than 70 reviews, indicating a meaningful level of customer feedback. The presence of Finished Product Inspection suggests that quality checks are available before shipment, while warranty availability adds an additional after-sales support indicator. Verified supplier status provides further credibility, but the data does not include specific quality certifications, defect rates, inspection reports, or detailed customer complaint data.

Scoring Rationale
The supplier has a good rating, a moderate-to-solid review base, and visible quality-related platform tags. These factors support a strong quality and feedback score. However, because the rating is not exceptionally high, the review base is not very large, and no detailed certification or inspection documentation is provided, the score remains below the maximum level.

Final Score
17 / 20

Total Score

87 / 100

Procurement Recommendation

Cooperation is recommended, especially for buyers sourcing poultry feeding equipment, automatic feeder systems, feed pans, and related livestock breeding accessories. The supplier is most suitable for small to medium-sized importers, agricultural equipment distributors, poultry farm procurement teams, and buyers requiring customization or ODM support.

The main strengths are its long Gold Supplier history, Trade Assurance support, verified supplier status, strong recent transaction performance, full customization availability, Finished Product Inspection, and excellent 98.8% on-time delivery rate.

The main risks are the relatively small disclosed workforce of 20+ staff, limited visibility into detailed factory certifications, and insufficient data on production capacity, lead times, export markets, named clients, or formal quality management systems. Growth potential appears positive based on recent transaction volume, platform credibility, and customization capability, but buyers should request factory audit documents, product inspection samples, production capacity details, and quality control records before placing large-volume orders.