Shanghai Etravel Industrial Co., Ltd. Supplier Evaluation

Executive Summary

Shanghai ETRAVEL Industrial Co., Ltd. is a China-based supplier located in Shanghai, with a reported factory area of 3,700+ ㎡ and 40+ staff. The company offers bathroom cleaning-related products such as wall-mounted plastic toilet brush stands, disposable toilet brushes, toilet brush refills, and bathroom holders, with low MOQ levels ranging from 10 pieces to 50 packs based on the provided product data. Its profile shows Gold Supplier status for 2 years, Trade Assurance support, verified supplier status, and platform labels including low MOQ for customization, response time ≤2h, and on-time delivery of 90.5%. Recent business activity includes 60+ orders and CN¥405.6K+ transaction value in the past six months, with a 4.5 store rating from 10 reviews. Overall, this supplier appears suitable for buyers seeking low-MOQ bathroom cleaning products with moderate transaction validation and acceptable delivery reliability, while review volume and limited company scale remain key considerations.

Detailed Analysis

1. Company Strength

Basis
- Factory location: Shanghai, China
- Factory area: 3,700+ ㎡
- Staff size: 40+ staff
- Verified supplier/factory audit status: True

Elaboration
The supplier has a clearly stated physical operating base in Shanghai with a factory area of over 3,700 square meters and more than 40 employees. This indicates an established small-to-medium production setup rather than a purely trading-only profile. The presence of verified supplier status strengthens the credibility of the company’s stated operational base. However, the employee count remains relatively modest, and no additional production capacity metrics, equipment details, production lines, or monthly output data are provided.

Scoring Rationale
The company demonstrates basic-to-moderate production capability through its factory area, staff size, and verified supplier status. The 3,700+ ㎡ facility suggests operational substance, but the 40+ staff size limits the evidence for large-scale manufacturing capacity. Since no detailed capacity, equipment, or production volume data is available, the supplier should be considered a small-to-medium factory with verified basic production capability rather than a large-scale stable supply chain.

Final Score: 14 / 20

2. Platform & Compliance Credibility

Basis
- Gold Supplier: True
- Gold Supplier duration: 2 years
- Trade Assurance: True
- Verified supplier/factory status: True
- Platform labels: Low MOQ for customization, Response time ≤2h, On-time delivery 90.5%

Elaboration
The supplier has multiple core platform credibility indicators, including Gold Supplier status, Trade Assurance support, and verification status. These elements provide a basic compliance and transaction-protection framework for international buyers. The platform labels also indicate operational transparency in areas such as customization MOQ, response speed, and delivery performance. However, the Gold Supplier duration is only 2 years, which is relatively short compared with long-established platform suppliers. No third-party certifications, product compliance certificates, or industry-specific certifications are provided in the supplied data.

Scoring Rationale
The supplier has the main platform-backed credibility elements expected for safer sourcing on , including Gold Supplier, Trade Assurance, and verification. This supports a credible baseline. Nevertheless, the relatively short 2-year Gold Supplier history and lack of provided product or management system certifications prevent the supplier from being rated in the highest credibility range.

Final Score: 16 / 20

3. Business Performance

Basis
- Orders in past 6 months: 60+
- Transaction value in past 6 months: CN¥405.6K+
- Store rating: 4.5
- Review count: 10

Elaboration
The supplier has recorded measurable recent commercial activity, with more than 60 orders and over CN¥405.6K in transactions during the past six months. This indicates that the company has active market traction and is not an inactive or untested storefront. The 4.5 store rating is generally positive, but the review base is limited at only 10 reviews. Therefore, while the transaction data supports moderate business validation, the customer feedback sample size is still relatively small.

Scoring Rationale
The supplier shows stable but not high-volume business performance. The 60+ recent orders and CN¥405.6K+ transaction value demonstrate real buyer activity, while the 4.5 rating supports acceptable buyer satisfaction. However, the limited review count reduces confidence in broader market validation. The supplier fits the “stable medium-to-lower transaction scale” category rather than a high-order, high-review performer.

Final Score: 15 / 20

4. Service Capability

Basis
- Communication response time: ≤2h
- Platform label: Low MOQ for customization
- Full Customization: Insufficient Data

Elaboration
The supplier’s response time of ≤2h suggests reasonably efficient communication, although it does not meet the strongest benchmark of ≤1h. The platform label “Low MOQ for customization” indicates some level of customization accessibility, especially for smaller buyers or trial orders. However, there is no explicit data confirming Full Customization capability, design support, OEM/ODM services, sample development process, or dedicated account service.

Scoring Rationale
The supplier demonstrates normal-to-good service capability based on response time and low MOQ customization labeling. Since the response time is within two hours and customization appears available at a low MOQ level, the service profile is stronger than basic. However, the lack of explicit Full Customization confirmation prevents a top-tier service score.

Final Score: 7 / 10

5. Delivery Performance

Basis
- On-time delivery rate: 90.5%

Elaboration
The supplier’s on-time delivery rate is 90.5%, which is above the 90% threshold specified for strong delivery performance. This indicates that the supplier has generally reliable order fulfillment based on the available platform delivery metric. No additional logistics data, average lead time, shipping regions, or delay-handling records are provided.

Scoring Rationale
According to the scoring standard, an on-time delivery rate above 90% qualifies for the 9–10 point range. The supplier reaches this range with 90.5%, but because it is only slightly above the threshold and no supporting delivery details are available, a conservative score within the strong range is appropriate.

Final Score: 9 / 10

6. Quality & Customer Feedback

Basis
- Store rating: 4.5
- Review count: 10
- Verified supplier/factory status: True
- Finished Product Inspection: Insufficient Data
- Factory Verification: True

Elaboration
The supplier has a 4.5 store rating, which indicates generally positive customer feedback. However, the review count is only 10, meaning the rating is based on a limited sample size and may not fully represent long-term quality consistency. Factory verification provides some assurance that the supplier’s operational information has been checked, but there is no provided evidence of Finished Product Inspection, product testing, quality management certification, or detailed inspection procedures.

Scoring Rationale
The supplier has acceptable customer feedback and verified factory information, but the quality assurance evidence is incomplete. A 4.5 rating is positive, yet the low number of reviews limits statistical reliability. Since Finished Product Inspection is not confirmed and no formal quality certifications are provided, the quality score should remain in the moderate range rather than the high-confidence range.

Final Score: 13 / 20

Total Score

74 / 100

Procurement Recommendation

Cooperation is recommended on a selective basis. Shanghai ETRAVEL Industrial Co., Ltd. is suitable for buyers seeking low-MOQ bathroom cleaning products, trial orders, small-batch procurement, or suppliers with Trade Assurance protection. Its main strengths are verified supplier status, acceptable factory scale, measurable recent transactions, low MOQ product listings, and strong on-time delivery at 90.5%. Key risks include limited review volume, short 2-year Gold Supplier history, modest staff size, and insufficient data on Finished Product Inspection, Full Customization, product certifications, and detailed production capacity. The supplier shows moderate growth potential if it can expand transaction volume, accumulate more customer reviews, and provide clearer quality-control and customization documentation.