Weifang Kangrui Sports Industry Co., Ltd. Supplier Evaluation

Executive Summary

Weifang Kangrui Sports Industry Co., Ltd. is a China-based sports and martial arts product supplier located in Shandong, with a reported factory area of 26,000+ m² and 100+ staff. The company’s listed product scope includes taekwondo kicks, taekwondo shoes, wrestling mats, karate gear sets, and martial arts-related products, indicating a focused positioning in combat sports and training equipment. Platform credibility is strong, supported by 17 years as an Gold Supplier, Trade Assurance availability, verified supplier status, and platform labels including Finished Product Inspection, Minor Customization, and Full Customization. Recent business activity shows 70+ orders and CN¥2.4M+ transaction value over the past six months, with a 4.8 store rating and 20+ reviews. Delivery performance is also strong, with a 92.1% on-time dispatch rate. This supplier appears suitable for buyers seeking established martial arts equipment sourcing with customization needs, while review volume and detailed factory certification information remain areas requiring further verification.

Detailed Analysis

1. Company Strength

Basis
- Factory area: 26,000+ m²
- Employees: 100+ staff
- Verified supplier: True
- Factory location: Shandong, China

Elaboration
The supplier has a relatively solid physical production base, with a factory size above 26,000 m² and more than 100 employees. This indicates more than a small workshop-level operation and suggests the company has the basic organizational and production capacity required for repeat commercial orders. The verified supplier status provides additional confidence that the company’s basic operational presence has been checked on the platform.

Scoring Rationale
The factory area is meaningful and the workforce size supports stable production capability, but the available data does not show very large-scale staffing, multiple production bases, annual output, or detailed factory certification records. Therefore, the company fits best into the medium-sized stable factory category rather than the highest large-scale supply chain tier.

Final Score
17 / 20

2. Platform & Compliance Credibility

Basis
- Gold Supplier: True
- Gold Supplier duration: 17 years
- Trade Assurance: True
- Verified supplier: True
- Platform labels: Warranty available, Finished Product Inspection, Minor Customization, Full Customization

Elaboration
The supplier demonstrates strong platform credibility. A 17-year Gold Supplier history is a significant indicator of long-term platform presence. Trade Assurance availability adds transactional protection for buyers, while verified supplier status and platform service labels strengthen the supplier’s compliance profile. The listed labels also show that the supplier presents multiple buyer-support functions on the platform.

Scoring Rationale
The combination of long Gold Supplier tenure, Trade Assurance, verified supplier status, and multiple platform labels represents a complete and mature credibility profile. No external certifications beyond the provided platform labels are stated, so the score is high but not extended beyond the available evidence.

Final Score
19 / 20

3. Business Performance

Basis
- Orders in past 6 months: 70+
- Transaction value in past 6 months: CN¥2.4M+
- Store rating: 4.8
- Reviews: 20+

Elaboration
The supplier has demonstrated recent commercial activity with over 70 orders and more than CN¥2.4M in transaction value within six months. This indicates active buyer engagement and a measurable transaction record. The 4.8 store rating is strong, although the review count of 20+ is moderate rather than extensive.

Scoring Rationale
The transaction value and order count suggest stable mid-level business performance, while the high rating supports buyer satisfaction. However, the review base is not large enough to classify the supplier as having very broad market validation. The business record is credible and active, but not at the highest-volume benchmark.

Final Score
16 / 20

4. Service Capability

Basis
- Response time: ≤2h
- Full Customization: Listed
- Minor Customization: Listed

Elaboration
The supplier shows good service capability through a response time of two hours or less and support for both minor and full customization. This is relevant for procurement buyers requiring product adaptation, branding, sizing, or specification adjustments, although the exact customization scope is not further detailed in the provided data.

Scoring Rationale
The supplier does not meet the top benchmark of response time within one hour, but ≤2h is still commercially responsive. The presence of Full Customization strengthens the service score, while lack of detail on customization execution, design support, sampling lead time, or communication metrics prevents a maximum score.

Final Score
8 / 10

5. Delivery Performance

Basis
- On-time dispatch rate: 92.1%

Elaboration
The supplier’s on-time dispatch rate exceeds 90%, which indicates strong delivery reliability based on the provided platform data. For procurement planning, this level of dispatch performance supports better schedule predictability and reduces the risk of routine shipment delays.

Scoring Rationale
According to the scoring standard, an on-time dispatch rate above 90% qualifies for the 9–10 point range. Since the rate is 92.1%, it is strong, though not near-perfect. A score of 9 reflects reliable delivery performance while leaving room for improvement.

Final Score
9 / 10

6. Quality & Customer Feedback

Basis
- Store rating: 4.8
- Reviews: 20+
- Finished Product Inspection: Listed
- Verified supplier: True
- Warranty available: Listed

Elaboration
The supplier has a high store rating and platform quality-related labels, including Finished Product Inspection and Warranty available. Verified supplier status further supports basic operational credibility. These indicators suggest the supplier has some quality assurance mechanisms visible on the platform.

Scoring Rationale
The 4.8 rating is positive, and Finished Product Inspection is a meaningful quality-control indicator. However, the review count of 20+ is moderate, not large, and the data does not include detailed inspection standards, defect rates, third-party audit reports, or product certification records. Therefore, the supplier qualifies as having good but not fully comprehensive quality validation.

Final Score
16 / 20

Total Score

87 / 100

Procurement Recommendation

Cooperation is recommended, especially for buyers sourcing martial arts, taekwondo, karate, wrestling, and related sports training products with customization requirements. The supplier is most suitable for small to mid-sized importers, sports goods distributors, martial arts equipment retailers, and buyers needing an established supplier with Trade Assurance and verified platform credibility.

Key risks include moderate review volume, limited disclosed details on factory certifications, and insufficient data on production capacity metrics such as monthly output, defect rate, lead time, or export market experience. Growth potential is supported by the supplier’s long platform history, 26,000+ m² factory scale, customization labels, and recent transaction activity. Before placing large-volume orders, buyers should request product samples, inspection reports, detailed customization terms, and confirmed delivery schedules.