Dalian New Shengshiying Auto Parts Co., Ltd. Supplier Evaluation

Executive Summary

Dalian New Shengshiying Auto Parts Co., Ltd. is a China-based auto parts supplier located in Liaoning, with a reported factory area of 2,200+ sqm and 40+ staff. The supplier lists steering wheel-related products, including BMW-related leather splicing, heating steering wheel, sports-style steering wheel, and M Performance-related items, with low MOQs of 1 piece across the listed products. The company has Gold Supplier status for 1 year, supports Trade Assurance, and shows platform tags including warranty availability, finished product inspection, full customization, and ODM service availability. However, its commercial performance is still limited, with only 5 orders and CN¥6.7K+ transaction value over the past six months. Customer feedback is also thin, with a 5.0 store rating based on only 1 review. The main concern is delivery reliability, as the on-time dispatch rate is only 57.1%. This supplier appears more suitable for sample orders, small-batch customization, or early-stage sourcing validation rather than urgent or large-scale procurement.

Detailed Analysis

1. Company Strength

Basis:
The supplier reports a factory area of 2,200+ sqm, 40+ staff, and verified supplier status. The company is located in Liaoning, China.

Elaboration:
The available factory scale indicates a small-to-lower-mid-sized production setup. A 2,200+ sqm facility and 40+ employees suggest the supplier has basic operational capacity, but the data does not support classification as a large-scale manufacturing base. Verified supplier status provides some credibility that the business has undergone a level of supplier verification, but no detailed factory audit report, production line count, monthly capacity, machinery list, or formal factory management certification is provided.

Scoring Rationale:
The supplier has tangible factory information and verified supplier status, which supports a baseline level of production capability. However, the relatively limited factory size and staff count restrict its score compared with larger, more mature suppliers. Because production capacity details are insufficient, the score should remain in the “small but basic production capability” range.

Final Score: 12/20

2. Platform & Compliance Credibility

Basis:
Gold Supplier: True. Gold Supplier duration: 1 year. Trade Assurance: True. Certification/industry tags include “Warranty available,” “Finished product inspection,” “Full customization,” and “ODM service available.”

Elaboration:
The supplier has several important platform credibility indicators, including Gold Supplier status and Trade Assurance support. These are positive signs for buyer protection and platform-based transaction confidence. The presence of finished product inspection and warranty-related tags also improves compliance visibility. However, the Gold Supplier history is only 1 year, which means the supplier has limited platform operating history compared with long-established suppliers. No external management system certifications, product compliance certificates, or detailed audit documents are provided in the dataset.

Scoring Rationale:
The supplier has core credibility elements, but the short Gold Supplier duration limits long-term trust validation. The certification/tag profile is useful but not comprehensive enough to qualify as a fully mature compliance system. Therefore, the supplier fits the range of “core certifications present but relatively short history.”

Final Score: 15/20

3. Business Performance

Basis:
Past 6-month orders: 5. Past 6-month transaction value: CN¥6.7K+. Store rating: 5.0. Number of reviews: 1.

Elaboration:
The supplier has some verified transaction activity, but the commercial volume is low. Five orders over six months and CN¥6.7K+ transaction value indicate limited market validation on the platform. The 5.0 store rating is positive, but it is based on only 1 review, which is not enough to establish a reliable performance trend. The available data does not show repeat buyers, major customers, export markets, or long-term sales performance.

Scoring Rationale:
The supplier demonstrates basic transaction activity but not strong commercial traction. The low order count and low transaction value significantly reduce confidence in its proven business performance. The 5.0 rating helps, but the sample size is too small to materially offset the limited order and review base.

Final Score: 11/20

4. Service Capability

Basis:
Communication response time: ≤2h. Platform tags include “Full customization” and “ODM service available.”

Elaboration:
A response time of within 2 hours indicates acceptable communication efficiency, though it does not reach the strongest benchmark of within 1 hour. The presence of full customization and ODM service tags suggests the supplier can support customized requirements beyond standard product supply. However, the dataset does not provide details on design support, engineering team size, sample lead time, customization workflow, or after-sales service structure.

Scoring Rationale:
The supplier shows solid service potential due to customization and ODM availability, combined with a reasonable response time. Since the response speed is not at the highest level and service process details are insufficient, the score should remain below the top band but still reflect above-basic service capability.

Final Score: 8/10

5. Delivery Performance

Basis:
On-time dispatch rate: 57.1%.

Elaboration:
The reported on-time dispatch rate is a significant weakness. At 57.1%, the supplier is well below the 70% threshold and far below the 90%+ level expected from highly reliable suppliers. This may create procurement risk for buyers with strict delivery windows, project deadlines, or replenishment schedules. No additional delivery data, such as average lead time, delayed order reasons, or logistics arrangements, is provided.

Scoring Rationale:
According to the scoring framework, an on-time dispatch rate below 70% should receive below 5 points. Since the rate is materially below the acceptable threshold, delivery reliability is a major risk area and receives a low score.

Final Score: 4/10

6. Quality & Customer Feedback

Basis:
Store rating: 5.0. Number of reviews: 1. Tags include “Finished product inspection.” Verified supplier status: True.

Elaboration:
The supplier has a perfect rating, but the rating is based on only one review, making the feedback base too limited for strong quality confidence. The finished product inspection tag is a positive quality-control indicator, and verified supplier status adds some credibility. However, the dataset does not include defect rates, return rates, product test reports, buyer complaint history, inspection standards, or third-party quality certifications.

Scoring Rationale:
The supplier has basic quality assurance signals, especially finished product inspection and a positive rating. However, the extremely low review count prevents the rating from being treated as strong evidence of stable quality performance. The quality score is therefore moderate, reflecting useful but insufficiently proven quality validation.

Final Score: 13/20

Total Score

Company Strength: 12/20
Platform & Compliance Credibility: 15/20
Business Performance: 11/20
Service Capability: 8/10
Delivery Performance: 4/10
Quality & Customer Feedback: 13/20

Total Score: 63/100

Procurement Recommendation

Conditional cooperation is recommended, but only with controlled risk management. The supplier may be suitable for sample purchases, small-batch orders, customized steering wheel-related products, or buyers who want low MOQ sourcing and are willing to verify quality before scaling. It is not currently ideal for urgent delivery projects, high-volume procurement, or buyers requiring strong historical transaction validation.

Main risk points include the low on-time dispatch rate of 57.1%, limited six-month order volume, low transaction value, and only 1 customer review. These factors indicate that both delivery reliability and commercial validation remain weak.

Growth potential exists due to verified supplier status, Trade Assurance support, finished product inspection, full customization, ODM service availability, and responsive communication within 2 hours. However, larger procurement should depend on sample approval, written lead-time confirmation, pre-shipment inspection, and gradual order scaling.