Guangzhou Licai Printing Co., Ltd. Supplier Evaluation

Executive Summary

Guangzhou Licai Printing Co., Ltd. is a Guangdong-based Chinese supplier focused on customized printed packaging products, including jewelry packaging, branded shopping bags, kraft gift paper packaging, and boutique carrier bags. Based on the provided data, the company operates a 5,200+㎡ facility with 60+ staff and is marked as a verified supplier, indicating a mid-sized manufacturing base with basic factory credibility. On , the supplier shows strong platform reliability with 7 years as a Gold Supplier, Trade Assurance support, Finished Product Inspection, and an on-time delivery rate of 98.3%. Its recent business performance is also solid, with 200+ orders and CN¥2.9M+ transaction value over the past six months. However, the review count is relatively limited at 10, and there is no explicit data on international certifications, major export markets, or named customers. Overall, this supplier is suitable for buyers seeking customized printed packaging with moderate order quantities and platform-backed transaction protection.

Detailed Analysis

1. Company Strength — 20 Points

Basis

• Company name: Guangzhou Licai Printing Co., Ltd.
• Location: Guangdong, China
• Factory area: 5,200+㎡
• Employees: 60+ staff
• Verified supplier / factory audit status: True

Elaboration

The supplier has a reported factory area of more than 5,200 square meters and over 60 employees. This indicates a real production base rather than a very small workshop or purely trading-oriented operation. The company is also marked as a verified supplier, which provides a basic level of credibility regarding its operational existence and supplier identity.

However, the provided data does not include detailed production capacity, number of production lines, machinery list, annual output, factory audit report details, or internationally recognized factory certifications. Therefore, while the company appears to have stable mid-sized production capability, the available information is not sufficient to classify it as a large-scale supply chain operator.

Scoring Rationale

The factory size and workforce suggest a medium-sized manufacturer with basic production stability. The verified supplier status strengthens its credibility, but the absence of detailed capacity data and formal factory certification information limits the score. It is stronger than a small supplier with limited visibility, but not enough evidence is available to place it in the top-tier large-scale category.

Final Score

15 / 20

2. Platform & Compliance Credibility — 20 Points

Basis

• Gold Supplier: True
• Gold Supplier duration: 7 years
• Trade Assurance: True
• Certification / platform tags:
• Finished product inspection
• Response time ≤2h
• On-time delivery 98.3%
• Verified supplier: True

Elaboration

The supplier has maintained Gold Supplier status for 7 years, which indicates a relatively long-standing platform presence. Trade Assurance support also provides buyers with a platform-backed transaction mechanism, reducing procurement risk compared with suppliers that do not support protected transactions.

The listed platform tags include Finished Product Inspection and on-time delivery performance, both of which contribute positively to platform credibility. The verified supplier status further supports the reliability of the company profile. However, the data does not mention additional compliance certifications such as ISO, FSC, BSCI, Sedex, or other industry-specific certificates. Therefore, the compliance profile is strong on platform indicators but incomplete in terms of broader third-party certification evidence.

Scoring Rationale

A 7-year Gold Supplier record, Trade Assurance support, and verified supplier status represent a solid platform credibility foundation. The supplier has more than basic platform verification and shows several useful operational tags. The score is not maximized because the provided data does not show a complete external certification system beyond -related indicators.

Final Score

18 / 20

3. Business Performance — 20 Points

Basis

• Orders in the past 6 months: 200+
• Transaction value in the past 6 months: CN¥2.9M+
• Store rating: 4.8
• Number of reviews: 10

Elaboration

The supplier has recorded more than 200 orders over the past six months, which reflects active transaction volume on the platform. The transaction value of over CN¥2.9 million during the same period indicates that the company has achieved meaningful commercial activity rather than only small trial orders.

The store rating of 4.8 is positive and suggests generally favorable buyer feedback. However, the total number of reviews is only 10, which is relatively limited compared with the order count. This means the rating is positive but not yet supported by a large volume of public feedback. The business performance is therefore commercially credible, but the customer feedback base remains relatively narrow.

Scoring Rationale

The supplier demonstrates stable and active recent business performance through both order count and transaction value. A 4.8 rating further supports buyer satisfaction. However, the low review count limits the statistical strength of the rating and prevents a top-tier score. The business indicators are strong, but the limited review volume introduces some validation risk.

Final Score

17 / 20

4. Service Capability — 10 Points

Basis

• Communication response time: ≤2h
• Product listings indicate customized printed packaging products
• Explicit Full Customization tag: Insufficient Data

Elaboration

The supplier’s stated response time is within 2 hours, which is acceptable for international sourcing communication and suggests a relatively responsive sales or customer service team. The product information includes multiple customized packaging-related listings, such as custom logo jewelry packaging, custom printed brand logo packaging, and custom printed kraft gift paper packaging.

However, the data does not explicitly state that the supplier supports “Full Customization” as a platform-certified capability. Therefore, while customization is clearly reflected in the product titles, the depth of customization capability, such as structural design, material development, artwork support, private mold options, or packaging engineering services, cannot be confirmed from the provided data.

Scoring Rationale

The supplier shows good responsiveness with a ≤2h response time and appears suitable for logo and print customization based on listed products. However, because the response time is not ≤1h and there is no explicit Full Customization certification or detailed customization service scope, the service capability should be rated as good but not premium.

Final Score

7 / 10

5. Delivery Performance — 10 Points

Basis

• On-time delivery rate: 98.3%

Elaboration

The supplier’s reported on-time delivery rate is 98.3%, which is above the 90% threshold for top-tier delivery performance under the scoring criteria. This indicates strong delivery discipline based on the platform-reported data.

For procurement teams, this is a positive indicator, especially for customized packaging orders where delays can affect downstream product launches, retail campaigns, or seasonal sales schedules. However, the data does not provide details on average lead time, sample lead time, peak season capacity, logistics options, or historical delay causes. Therefore, the delivery assessment is strong but limited to the available on-time shipment metric.

Scoring Rationale

Based strictly on the provided benchmark, an on-time delivery rate above 90% qualifies for a 9–10 score range. At 98.3%, the supplier demonstrates excellent delivery reliability. Since no contradictory delivery data is provided, a full score is justified for this dimension.

Final Score

10 / 10

6. Quality & Customer Feedback — 20 Points

Basis

• Store rating: 4.8
• Review count: 10
• Finished Product Inspection: True / listed as platform tag
• Verified supplier / factory verification status: True
• Additional quality certifications: Insufficient Data

Elaboration

The supplier has a store rating of 4.8, which is a favorable quality and service indicator. The presence of Finished Product Inspection is also positive, as it suggests that finished goods inspection is part of the supplier’s quality-related platform profile. Verified supplier status further supports basic confidence in the company’s operational legitimacy.

However, the review count is only 10, which means the public customer feedback base is still limited. The data also does not provide information on defect rates, quality control procedures, inspection standards, material certifications, packaging durability tests, or third-party quality certifications. Therefore, the supplier has visible basic quality assurance indicators, but the available evidence is not sufficient to classify its quality system as fully mature or extensively validated by customer feedback.

Scoring Rationale

The supplier deserves a solid score due to its high rating, Finished Product Inspection tag, and verified supplier status. The main limitation is the small number of reviews and lack of detailed quality system documentation. This creates a moderate quality validation gap, particularly for buyers with strict brand packaging requirements.

Final Score

16 / 20

Total Score

Procurement Recommendation

Recommendation: Recommended for conditional cooperation.

Guangzhou Licai Printing Co., Ltd. appears suitable for buyers sourcing customized printed packaging products with moderate minimum order quantities, especially buyers who value platform protection, Trade Assurance, responsive communication, and strong on-time delivery performance. The supplier is particularly suitable for small to mid-sized brands, e-commerce sellers, jewelry packaging buyers, boutique packaging purchasers, and companies requiring custom printed paper-based packaging.

Main strengths include: - 7 years Gold Supplier history
- Trade Assurance support
- Verified supplier status
- 200+ orders and CN¥2.9M+ transaction value in the past six months
- Strong on-time delivery rate of 98.3%
- Finished Product Inspection tag
- Acceptable response time of ≤2h

Main risks include: - Only 10 public reviews, limiting customer feedback reliability
- No provided data on ISO, FSC, BSCI, Sedex, or other external certifications
- No detailed production capacity, equipment list, or factory audit report details
- Full Customization capability is not explicitly confirmed
- Quality control depth beyond Finished Product Inspection is Insufficient Data

Growth potential:
The supplier shows good platform maturity and active recent transaction performance. If it can provide more quality documentation, factory audit details, customization capability evidence, and broader customer feedback, it may become a stronger candidate for higher-volume or brand-sensitive packaging procurement. For initial cooperation, buyers should begin with sample approval, artwork confirmation, material verification, and a small-to-medium trial order before scaling volume.