Haining Halong Industry Co., Ltd. Supplier Evaluation

Executive Summary

Haining Halong Industry Co., Ltd. is a Zhejiang-based Chinese supplier offering PVC decorative film, wood/marble foil, self-adhesive wallpaper, and PVC ceiling panel products. Based on the provided data, the company shows a moderate manufacturing base with a factory area of 6,800+ m², 50+ staff, and verified supplier status. Its profile demonstrates solid platform credibility, including 6 years as a Gold Supplier, Trade Assurance support, and certification labels such as Finished Product Inspection, ODM service availability, Minor Customization, and response time within 2 hours. Business performance is relatively strong, with 40+ orders and CN¥7.4M+ transaction value over the past six months, supported by a 4.8 store rating, although the review count is limited at 10+. Delivery performance is strong with a 90.6% on-time shipment rate. Overall, this supplier is suitable for buyers seeking decorative PVC-related materials with moderate customization needs and platform-backed transaction protection.

Detailed Analysis

1. Company Strength

Basis
- Factory location: Zhejiang, China
- Factory area: 6,800+ m²
- Employees: 50+ staff
- Verified supplier / factory audit status: True
- Product scope includes PVC decorative film, wood/marble foil, wallpaper, and PVC ceiling panel products

Elaboration
The supplier has a clearly stated physical production base with a factory area above 6,800 m² and more than 50 employees. This indicates a functioning manufacturing operation rather than a purely trading-based profile. The presence of multiple PVC decorative material product lines suggests some level of production organization and product category coverage. Verified supplier status further supports the credibility of the company’s operating base.

Scoring Rationale
The company does not appear to be a large-scale supplier based on the available headcount and factory size, but it demonstrates more than minimal production capacity. The factory area and employee count place it in a small-to-medium manufacturing category. The verified supplier status strengthens confidence in its operational existence and basic production reliability. However, there is insufficient data on production lines, annual capacity, machinery, export volume, or factory certifications beyond the verified supplier indication, preventing a higher score.

Final Score
15 / 20

2. Platform & Compliance Credibility

Basis
- Gold Supplier: True
- Gold Supplier duration: 6 years
- Trade Assurance: True
- Certification / industry labels: Finished Product Inspection, ODM service available, Minor Customization, Response time ≤2h
- Verified supplier status: True

Elaboration
The supplier has a relatively mature platform history, with 6 years of Gold Supplier membership. Trade Assurance availability provides buyers with transaction-level protection. The profile also includes several operational and service-related labels, including Finished Product Inspection and ODM service availability. These indicators suggest the supplier has passed certain platform checks and maintains a reasonably complete credibility profile.

Scoring Rationale
A 6-year Gold Supplier history is a positive credibility signal and stronger than a new or short-term platform presence. Trade Assurance and verified supplier status further improve buyer confidence. The certification label set is useful, particularly Finished Product Inspection and ODM service availability. However, the provided data does not include internationally recognized compliance certifications, such as ISO, product safety certifications, environmental certifications, or third-party factory audit details. Therefore, the supplier scores well but not at the highest tier.

Final Score
17 / 20

3. Business Performance

Basis
- Orders in the past 6 months: 40+
- Transaction value in the past 6 months: CN¥7.4M+
- Store rating: 4.8
- Reviews: 10+

Elaboration
The supplier shows meaningful recent commercial activity, with more than 40 orders and over CN¥7.4M in transaction value during the past six months. This indicates that buyers have recently placed measurable orders through the platform. The store rating of 4.8 is strong and suggests generally positive buyer satisfaction. However, the review count is only 10+, which limits the depth of public customer feedback available for validation.

Scoring Rationale
The transaction value is relatively strong, especially compared with the moderate order count, indicating that some orders may be of meaningful size. The 4.8 rating supports a positive commercial track record. However, 40+ orders over six months is not a high-volume indicator, and the limited number of reviews reduces the robustness of the performance evidence. The supplier therefore fits the stable medium-performance range rather than the top-tier high-volume category.

Final Score
16 / 20

4. Service Capability

Basis
- Communication response time: ≤2h
- Platform label: ODM service available
- Platform label: Minor Customization
- No data provided for Full Customization

Elaboration
The supplier has a stated response time within 2 hours, which is acceptable for international sourcing communication. ODM service availability indicates that the supplier can support some degree of product development or design-based cooperation. Minor Customization suggests basic customization capability, but the data does not confirm Full Customization.

Scoring Rationale
The response time is not within the strongest benchmark of ≤1 hour, but it remains commercially practical. The availability of ODM service and minor customization supports buyers needing product adaptation, design variation, or limited customization. However, because Full Customization is not provided in the data, the supplier should not be rated as having strong advanced customization capability. The service capability is therefore good but not top-tier.

Final Score
8 / 10

5. Delivery Performance

Basis
- On-time shipment rate: 90.6%

Elaboration
The supplier’s on-time shipment rate is above 90%, which indicates a strong delivery record based on the provided platform data. This is important for buyers managing project schedules, inventory planning, or repeat replenishment orders.

Scoring Rationale
According to the scoring standard, an on-time shipment rate above 90% qualifies for the 9–10 point range. At 90.6%, the supplier slightly exceeds the threshold. While this is a positive indicator, the score is not set at the absolute maximum because the margin above 90% is limited and no additional logistics performance data, such as average lead time, late shipment reasons, or shipment volume, is provided.

Final Score
9 / 10

6. Quality & Customer Feedback

Basis
- Store rating: 4.8
- Reviews: 10+
- Finished Product Inspection: Present
- Verified supplier / factory audit status: True
- No additional product certifications provided

Elaboration
The supplier has a strong store rating of 4.8, which suggests favorable buyer feedback. Finished Product Inspection is a meaningful quality-control indicator, showing that the supplier has some inspection process for completed goods. Verified supplier status also adds credibility to the quality assurance profile. However, the number of reviews is limited, and the data does not include detailed quality certifications, defect rates, inspection reports, or customer complaint records.

Scoring Rationale
The quality profile is positive but not fully comprehensive. A 4.8 rating is strong, and Finished Product Inspection supports basic quality control. However, 10+ reviews is a relatively small sample size, making customer feedback less statistically robust. The absence of additional certifications or detailed QC documentation also limits the score. The supplier is suitable for buyers who can conduct sample checks and pre-shipment inspection before scaling order volume.

Final Score
16 / 20

Total Score

81 / 100

Score breakdown:
- Company Strength: 15 / 20
- Platform & Compliance Credibility: 17 / 20
- Business Performance: 16 / 20
- Service Capability: 8 / 10
- Delivery Performance: 9 / 10
- Quality & Customer Feedback: 16 / 20

Procurement Recommendation

Cooperation is recommended with controlled risk management. Haining Halong Industry Co., Ltd. appears suitable for buyers sourcing PVC decorative film, self-adhesive wallpaper, wood/marble foil, and PVC ceiling panel products, especially when Trade Assurance and platform-verified supplier mechanisms are preferred.

The supplier is best suited for small-to-medium importers, distributors, project material buyers, and buyers requiring moderate ODM or minor customization. It may also be appropriate for repeat procurement after sample validation.

Main risk points include the limited review count, lack of provided international compliance certifications, no confirmed Full Customization capability, and insufficient data on production capacity, machinery, lead time, and detailed quality-control procedures. Buyers should request samples, confirm technical specifications, and use pre-shipment inspection for larger orders.

Growth potential is positive based on the supplier’s 6-year Gold Supplier history, CN¥7.4M+ recent transaction value, 90.6% on-time shipment rate, and existing inspection and ODM-related platform labels.