Shanghai Rofee Industry Co., Ltd. Supplier Evaluation

Executive Summary

Shanghai ROFEE Industry Co., Ltd. is a China-based supplier located in Shanghai, offering flavor, fragrance, and perfume raw material products with low MOQs starting from 1 kilogram for most listed items. Based on the provided data, the company appears suitable for buyers seeking small-batch procurement, sampling, or flexible purchasing of fragrance-related materials rather than large-scale industrial sourcing. The supplier has Gold Supplier status for 2 years, supports Trade Assurance, and is marked as a verified supplier, which provides a moderate level of platform credibility. Its business activity is relatively solid, with 300+ orders and CN¥473.2K+ transaction value over the past six months, supported by a 4.6 store rating and 100+ reviews. However, the company’s physical scale appears limited, with 1,000+ m² factory area and 10+ staff. Delivery performance is moderate at 81.6% on-time delivery, and key quality-system details such as Finished Product Inspection are not provided. Overall, this supplier is suitable for low-to-medium volume buyers who prioritize flexibility and platform-backed transactions.

Detailed Analysis

1. Company Strength

Basis
- Factory location: Shanghai, China
- Factory area: 1,000+ m²
- Staff size: 10+ staff
- Verified supplier: True

Elaboration
The supplier has a documented physical presence in Shanghai with a factory area above 1,000 m² and more than 10 staff members. This indicates basic operational capability, but the available data does not support classification as a large-scale manufacturer. The company may be better positioned for small-to-medium batch supply, especially given the listed product MOQs starting from 1 kilogram for several items.

Scoring Rationale
The company has verified supplier status and a stated factory area, which supports a baseline level of supply reliability. However, the small staff count and relatively modest factory size limit the strength score. There is insufficient evidence of large-scale production capacity, extensive production lines, or advanced factory certifications beyond supplier verification.

Final Score
12 / 20

2. Platform & Compliance Credibility

Basis
- Gold Supplier: True
- Gold Supplier duration: 2 years
- Trade Assurance: True
- Verified supplier: True
- Certification / platform tags: “Response time ≤2h”, “On-time delivery 81.6%”

Elaboration
The supplier has several important platform credibility indicators, including Gold Supplier status, Trade Assurance support, and verified supplier status. These features reduce transaction risk compared with unverified sellers. However, the Gold Supplier history is relatively short at 2 years, and the provided certification/industry labels are operational metrics rather than formal product, factory, or management-system certifications.

Scoring Rationale
The supplier demonstrates core platform credibility through Gold Supplier membership, Trade Assurance, and verification. The score is not higher because the Gold Supplier duration is limited and no detailed third-party factory audit report, product compliance certification, or industry-specific certification is provided in the data.

Final Score
15 / 20

3. Business Performance

Basis
- Orders in past 6 months: 300+
- Transaction value in past 6 months: CN¥473.2K+
- Store rating: 4.6
- Reviews: 100+

Elaboration
The supplier shows meaningful recent commercial activity, with over 300 orders and more than CN¥473.2K in transaction value within six months. The 4.6 rating and 100+ reviews indicate that the supplier has a measurable customer base and a certain level of market validation on the platform.

Scoring Rationale
The order count is relatively strong, and the transaction value shows active business performance. However, the transaction amount is moderate rather than high, and the rating of 4.6 is positive but not top-tier. The available data supports a stable medium-level business profile rather than a high-volume, highly proven supplier profile.

Final Score
16 / 20

4. Service Capability

Basis
- Communication response time: ≤2h
- Full Customization: Insufficient Data

Elaboration
The supplier’s response time of within 2 hours suggests acceptable communication efficiency for sourcing inquiries, sample discussions, and order coordination. However, the data does not state whether the supplier supports Full Customization, private labeling, formula customization, packaging customization, or technical development services.

Scoring Rationale
A response time of ≤2h reflects reasonable service responsiveness, though it does not meet the strongest benchmark of ≤1h. Because customization capability is not provided, the supplier cannot be scored as having strong service capability. The score reflects good communication speed but limited evidence of deeper service functions.

Final Score
7 / 10

5. Delivery Performance

Basis
- On-time delivery rate: 81.6%

Elaboration
The supplier’s on-time delivery rate falls within the 80–89% range. This indicates that most orders are delivered on time, but there remains a noticeable delivery-risk margin. Buyers with strict delivery schedules should monitor lead times carefully and confirm shipment timing before placing larger or time-sensitive orders.

Scoring Rationale
According to the scoring framework, an on-time delivery rate between 80% and 89% corresponds to 7–8 points. Since 81.6% is close to the lower end of this range, the appropriate score is 7 rather than 8.

Final Score
7 / 10

6. Quality & Customer Feedback

Basis
- Store rating: 4.6
- Reviews: 100+
- Verified supplier: True
- Finished Product Inspection: Insufficient Data
- Factory Verification: Supplier marked as verified; detailed factory verification scope is Insufficient Data

Elaboration
The supplier has a positive store rating and more than 100 reviews, which provides some customer feedback visibility. Verified supplier status adds a basic level of trust. However, the provided data does not confirm Finished Product Inspection, formal quality management certification, product testing procedures, or detailed factory verification scope.

Scoring Rationale
The 4.6 rating and 100+ reviews support a generally positive quality and service perception from previous buyers. However, the lack of documented Finished Product Inspection or detailed quality assurance systems prevents a higher score. The supplier appears to have acceptable customer feedback but incomplete evidence of structured quality control.

Final Score
15 / 20

Total Score

72 / 100

• Company Strength: 12 / 20
• Platform & Compliance Credibility: 15 / 20
• Business Performance: 16 / 20
• Service Capability: 7 / 10
• Delivery Performance: 7 / 10
• Quality & Customer Feedback: 15 / 20

Procurement Recommendation

Shanghai ROFEE Industry Co., Ltd. is recommended for conditional cooperation, especially for buyers seeking small-batch purchasing, sample procurement, or flexible sourcing of flavor, fragrance, and perfume raw material products. The supplier has acceptable platform credibility, active recent transactions, low MOQs, and a reasonable customer feedback base.

The main risks are limited company scale, moderate delivery performance, and insufficient disclosed quality-control information. Buyers should verify product specifications, compliance requirements, batch consistency, and inspection arrangements before placing larger orders. For time-sensitive procurement, the 81.6% on-time delivery rate should be treated as a key operational risk.

The supplier’s growth potential lies in its active order volume, Trade Assurance support, and low-MOQ product structure. If it can improve delivery reliability and provide clearer quality assurance documentation, it may become more suitable for repeat medium-scale procurement.