Fengqingyuan(Shandong) Agricultural Development Co., Ltd. Supplier Evaluation

Executive Summary

Fengqingyuan (Shandong) Agricultural Development Co., Ltd. is a China-based supplier located in Shandong, offering freeze-dried fruits, vegetable crisps, vacuum-fried vegetables, and mixed fruit/vegetable snack products. The company reports a factory area of over 12,000㎡ and more than 40 staff, indicating a small-to-medium production base with basic operational capacity. It is listed as a verified supplier and holds Gold Supplier status for 2 years, with Trade Assurance support and Full Customization capability. However, commercial validation is weak due to missing data on six-month order volume, transaction value, store rating, and zero customer reviews. The most significant concern is delivery reliability, with an on-time delivery rate of only 33.3%. This supplier may be suitable for buyers seeking sample testing, small trial orders, or customized dried fruit and vegetable snack products, but it requires careful risk control before scaling procurement.

Detailed Analysis

1. Company Strength — 20 Points

Basis

• Company name: Fengqingyuan (Shandong) Agricultural Development Co., Ltd.
• Country/Region: China, Shandong Province
• Factory area: 12,000+㎡
• Employees: 40+ staff
• Verified supplier: True

Elaboration

The supplier has a reported factory area of more than 12,000㎡, which suggests a physical production site of reasonable scale for agricultural dried fruit and vegetable snack products. The employee count of 40+ staff indicates that the company is not a large-scale industrial supplier, but it has a defined workforce that may support basic production, packaging, sales, and operational functions.

The presence of verified supplier status provides some level of credibility regarding company existence and basic supplier verification. However, the provided data does not include detailed factory audit reports, production line quantity, annual output capacity, machinery information, food safety certifications, or internationally recognized quality management certifications. Therefore, the assessment of production strength must remain moderate rather than high.

Scoring Rationale

The company demonstrates a physical factory base and basic staffing level, supported by verified supplier status. The factory area is relatively solid, but the employee scale is limited and there is insufficient data on production capacity, equipment, factory certifications, or audit depth. This places the supplier in the category of a small-to-medium manufacturer with basic production capability rather than a large-scale stable supply chain.

Final Score

15 / 20

2. Platform & Compliance Credibility — 20 Points

Basis

• Gold Supplier: True
• Gold Supplier duration: 2 years
• Trade Assurance: True
• Verified supplier: True
• Certification/industry tags:
• Warranty available
• Response time ≤3h
• On-time delivery 33.3%
• Full customization

Elaboration

The supplier has Gold Supplier status and supports Trade Assurance, which provides a basic platform-backed transaction framework. The 2-year Gold Supplier duration indicates that the supplier has some platform history, but it is still relatively short compared with long-established suppliers.

The verified supplier status adds credibility, but the available certification labels are mainly service and transaction-related rather than formal factory, food safety, or product compliance certifications. No specific certifications such as HACCP, ISO, BRC, FDA registration, organic certification, or other food-related compliance documentation are provided in the data. Therefore, while platform credibility is present, compliance depth cannot be fully confirmed.

Scoring Rationale

The supplier has several important platform credibility elements: Gold Supplier status, Trade Assurance, and verified supplier status. However, the Gold Supplier history is only 2 years, and the provided tags do not demonstrate a comprehensive certification system. The supplier has basic platform-backed credibility, but the lack of detailed compliance or quality certification data limits the score.

Final Score

16 / 20

3. Business Performance — 20 Points

Basis

• Orders in the past 6 months: Insufficient Data
• Transaction value in the past 6 months: Insufficient Data
• Store rating: Insufficient Data
• Number of reviews: 0

Elaboration

The available business performance data is very limited. No order volume or transaction amount is provided for the past six months, and the store rating field is also blank. The only available customer feedback indicator is the number of reviews, which is 0.

Because there is no transaction scale data, it is not possible to verify whether the supplier has stable recent commercial activity on the platform. The absence of reviews also prevents assessment of customer satisfaction, repeat purchase behavior, product consistency, or after-sales performance. This creates a weak commercial validation profile from a procurement perspective.

Scoring Rationale

Business performance is one of the weakest areas for this supplier. The lack of order quantity, transaction value, and store rating means the supplier cannot be evaluated as having proven marketplace performance. A review count of 0 further reduces confidence because there is no visible customer-side validation. Although the supplier has platform credibility, its actual recent sales performance is not supported by sufficient data.

Final Score

7 / 20

4. Service Capability — 10 Points

Basis

• Communication response time: ≤3h
• Full Customization: Supported
• Warranty available: Listed

Elaboration

The supplier’s response time is listed as within 3 hours, which indicates a reasonable communication standard for online procurement. It does not meet the highest benchmark of response within 1 hour, but it is still acceptable for regular supplier communication.

The supplier also supports Full Customization, which is a positive point for buyers requiring customized dried fruit, vegetable crisps, mixed snack formats, private label packaging, or product adjustments. However, the data does not provide details on customization scope, development lead time, minimum custom order quantity, packaging options, or sample policy. Therefore, service capability appears functional but cannot be rated at the highest level.

Scoring Rationale

The supplier demonstrates acceptable responsiveness and supports Full Customization, which gives it practical service flexibility. However, response time is ≤3h rather than ≤1h, and the provided data does not include deeper evidence of customization execution capability. The service profile is suitable for normal communication and basic customized procurement, but not enough to justify a premium score.

Final Score

7 / 10

5. Delivery Performance — 10 Points

Basis

• On-time delivery rate: 33.3%

Elaboration

The supplier’s reported on-time delivery rate is 33.3%, which is significantly below acceptable procurement standards. According to the scoring framework, delivery performance below 70% should receive fewer than 5 points.

A low on-time delivery rate may indicate potential issues in production scheduling, inventory management, order handling, logistics coordination, or platform transaction fulfillment. However, the dataset does not provide the number of orders behind this percentage, so the statistical sample size is unknown. Even so, based strictly on the provided data, delivery reliability is a major concern.

Scoring Rationale

The on-time delivery rate of 33.3% is materially weak and represents the most critical operational risk in this supplier profile. Regardless of the missing order volume context, the available delivery indicator falls far below the 70% threshold. For buyers with strict launch timelines, retail replenishment schedules, or seasonal sales windows, this supplier would require strong delivery controls before cooperation.

Final Score

2 / 10

6. Quality & Customer Feedback — 20 Points

Basis

• Store rating: Insufficient Data
• Number of reviews: 0
• Finished Product Inspection: Insufficient Data
• Factory Verification / Verified supplier: True
• Product categories shown: freeze-dried strawberries, freeze-dried products, vegetable crisps, mixed vegetable fruit crisps, vacuum-fried vegetables

Elaboration

The supplier offers food-related dried fruit and vegetable snack products, but the provided data does not include store rating, customer reviews, finished product inspection information, or specific quality certifications. The verified supplier status provides a basic layer of supplier credibility, but it is not equivalent to detailed product quality verification.

The absence of customer reviews makes it impossible to evaluate buyer satisfaction, product consistency, packaging quality, taste acceptance, complaint history, or repeat purchase performance. Additionally, no finished product inspection label or documented quality assurance system is included in the provided data. For food-category procurement, the lack of visible inspection and quality certification data is a significant information gap.

Scoring Rationale

The supplier receives some credit for verified supplier status and clearly listed product categories, but quality and customer feedback evidence is insufficient. With zero reviews, no store rating, and no finished product inspection information, the supplier cannot be considered strongly validated from a quality assurance perspective. The score reflects limited quality transparency rather than proven poor product quality.

Final Score

7 / 20

Total Score

Procurement Recommendation

Recommendation: Conditional cooperation only; not recommended for large-scale procurement at the current evaluation stage.

Fengqingyuan (Shandong) Agricultural Development Co., Ltd. may be considered for sample orders, small trial purchases, product testing, and early-stage customized snack development, especially for buyers interested in freeze-dried fruit, vegetable crisps, vacuum-fried vegetables, or mixed fruit and vegetable snack products.

However, the supplier should not be immediately used for high-volume, time-sensitive, or retail-critical programs due to several risks:

1. Weak delivery performance: On-time delivery rate is only 33.3%, which is the largest operational concern.
2. Insufficient business validation: No available six-month order volume, no transaction amount, no store rating, and 0 reviews.
3. Limited quality transparency: No data on Finished Product Inspection, store rating, customer feedback, or food-related certifications.
4. Moderate production scale: Factory area is solid, but employee count is relatively limited and detailed production capacity is not provided.

The supplier’s growth potential lies in its verified supplier status, Trade Assurance support, 12,000+㎡ factory area, Full Customization capability, and low MOQ of 1 kilogram shown across listed products. Before scaling cooperation, buyers should request product samples, factory audit documents, quality inspection records, production capacity details, delivery lead time commitments, and relevant food safety compliance documentation.