Xi'An Heiner Supplement Co., Ltd. Supplier Evaluation

Executive Summary

Xi'an Heiner Supplement Co., Ltd. is a China-based supplier located in Shaanxi, with a reported factory area of 610+ sqm and 50+ staff. The supplier operates in supplement and extract-related product categories, including moringa leaves extract, gluconic acid powder, capsicum extract crystals, high-purity raw materials, and ecdysterone extract powder. Based on the provided data, the company shows strong commercial activity on , with 500+ orders and CN¥14.8M+ transaction value over the past six months, supported by a 4.9 store rating and 200+ reviews. Platform credibility is reinforced by 3 years as a Gold Supplier, Trade Assurance support, finished product inspection, ODM availability, minor customization, and verified supplier status. Its delivery performance is particularly strong, with a 99.7% on-time dispatch rate. This supplier appears suitable for buyers seeking active mid-sized suppliers with proven online transaction records, responsive service, and basic customization capability. Key risks relate to limited disclosed factory scale and insufficient data on full customization and formal third-party quality certifications.

Detailed Analysis

1. Company Strength — 20 Points

Basis:
Xi'an Heiner Supplement Co., Ltd. is located in Shaanxi, China. The reported factory area is 610+ sqm, with 50+ staff. The supplier is marked as a verified/audited supplier.

Elaboration:
The available data indicates a small-to-medium operational setup rather than a large-scale manufacturing base. A 610+ sqm facility and 50+ staff suggest the company has basic production and operational capacity, but the disclosed scale is not large compared with high-volume industrial manufacturers. The presence of verified supplier status improves confidence in the existence and legitimacy of the operation, but no additional factory certifications, production lines, annual capacity, or equipment details are provided.

Scoring Rationale:
The company demonstrates a real and active supply base with staff, factory space, and verification status. However, its physical scale appears moderate, and the data does not show large factory infrastructure or extensive production capacity. Therefore, it fits best within the “small-to-medium but operationally capable” range rather than the “large-scale stable supply chain” category.

Final Score: 14/20

2. Platform & Compliance Credibility — 20 Points

Basis:
The supplier is a Gold Supplier for 3 years, supports Trade Assurance, and has the following platform/industry tags: Finished product inspection, ODM service available, Minor customization, and Response time ≤2h. Verified/audited supplier status is also provided.

Elaboration:
The supplier has several important platform credibility indicators. Gold Supplier status and Trade Assurance provide a baseline level of platform-backed trust. The 3-year Gold Supplier history shows some continuity, although it is not a long-term record. Finished product inspection and verified supplier status further strengthen platform credibility. However, the provided data does not include external certifications such as ISO, GMP, HACCP, FDA registration, organic certification, or other formal compliance documents; therefore, those areas must be treated as Insufficient Data.

Scoring Rationale:
The supplier has the core trust elements: Gold Supplier status, Trade Assurance, verification, and platform service tags. However, the Gold Supplier tenure is moderate at 3 years, and formal compliance certification data is not provided. This supports a solid but not top-tier credibility score.

Final Score: 16/20

3. Business Performance — 20 Points

Basis:
Over the past six months, the supplier recorded 500+ orders and CN¥14.8M+ in transaction value. The store rating is 4.9, with 200+ reviews.

Elaboration:
The business performance data is strong. A six-month order volume of 500+ indicates frequent buyer activity, while CN¥14.8M+ in transaction value shows meaningful commercial scale on the platform. The 4.9 rating reflects strong buyer satisfaction, and 200+ reviews provide a reasonable review base to support the rating’s credibility. These indicators suggest the supplier has already been commercially validated by multiple buyers on .

Scoring Rationale:
The supplier combines high recent order volume, high transaction value, a strong store rating, and a solid number of reviews. This places it in the high-performance category under the scoring framework. The only reason not to assign a perfect score is that the data does not include repeat buyer rate, dispute rate, refund rate, or category-specific sales distribution.

Final Score: 19/20

4. Service Capability — 10 Points

Basis:
The supplier’s stated communication response time is ≤2h. Platform tags include ODM service available and Minor customization. Full Customization is not listed.

Elaboration:
A response time within two hours indicates good communication efficiency, although it does not meet the strongest benchmark of ≤1 hour. ODM service and minor customization show that the supplier can support some level of product or packaging adaptation. However, the data does not confirm Full Customization capability, so full-scale custom formulation, exclusive product development, or deep private-label customization should be treated as Insufficient Data.

Scoring Rationale:
The supplier has responsive communication and some customization capability, but the available information supports only ODM and minor customization, not full customization. This places service capability above basic level but below the highest tier.

Final Score: 8/10

5. Delivery Performance — 10 Points

Basis:
The supplier’s on-time dispatch rate is 99.7%.

Elaboration:
A 99.7% on-time dispatch rate is a very strong delivery indicator. It significantly exceeds the 90% threshold for the highest scoring band. This suggests the supplier has reliable order handling and dispatch execution based on the platform data provided.

Scoring Rationale:
Under the scoring standard, an on-time dispatch rate above 90% qualifies for 9–10 points. At 99.7%, the supplier demonstrates excellent delivery reliability. No deduction is necessary based on the provided data, although international shipping lead time and logistics performance beyond dispatch are not provided.

Final Score: 10/10

6. Quality & Customer Feedback — 20 Points

Basis:
The supplier has a 4.9 store rating, 200+ reviews, Finished product inspection, and verified/audited supplier status. No formal third-party quality certifications are provided.

Elaboration:
The 4.9 rating and 200+ reviews indicate positive customer feedback with a meaningful review base. Finished product inspection provides a quality control indicator at the product completion stage. Verified/audited supplier status also supports basic operational credibility. However, the data does not provide details on inspection standards, defect rates, laboratory testing, raw material traceability, batch documentation, or formal quality certifications. For supplement and extract-related products, these missing quality details are important and should be treated as Insufficient Data rather than assumed.

Scoring Rationale:
The supplier has strong customer feedback and basic quality assurance indicators, especially finished product inspection and verification. However, the absence of disclosed formal quality certifications and detailed quality control documentation prevents a top-tier score. The supplier is credible from a platform feedback perspective, but deeper quality due diligence is still required before large or regulated purchases.

Final Score: 17/20

Total Score

Company Strength: 14/20
Platform & Compliance Credibility: 16/20
Business Performance: 19/20
Service Capability: 8/10
Delivery Performance: 10/10
Quality & Customer Feedback: 17/20

Total Score: 84/100

Procurement Recommendation

Cooperation is recommended with due diligence. Xi'an Heiner Supplement Co., Ltd. shows strong platform-based commercial validation, high recent transaction activity, strong customer feedback, and excellent on-time dispatch performance. It is suitable for buyers seeking supplement or extract-related products from an active supplier with proven order volume, Trade Assurance support, finished product inspection, ODM availability, and minor customization capability.

The supplier is especially suitable for small-to-medium importers, trading companies, e-commerce sellers, and buyers who prioritize platform transaction history, responsive communication, and stable dispatch performance. For large-scale industrial buyers or buyers in highly regulated markets, additional verification is necessary.

Main risk points include limited factory scale disclosure, no provided formal quality certifications, Insufficient Data on Full Customization, and Insufficient Data on detailed quality systems such as lab testing, batch traceability, production capacity, and compliance documentation. Growth potential appears positive based on strong six-month order and transaction performance, but further supplier qualification should be completed before high-value or compliance-sensitive procurement.